mad.co.uk : Travel

BA appoints head of global marketing

Mon, 08 Feb 2010 10:45:00 GMT

British Airways has named Akzo Nobel marketer Kerris Bright as head of global marketing.

BA posts operating profit for Q3

Fri, 05 Feb 2010 10:15:00 GMT

British Airways has reversed a £51m operatingloss for its third quarter to an operating profit of £25m, year on year.

Southeastern launches Oyster card campaign

Thu, 04 Feb 2010 15:45:00 GMT

Southeastern has unveiled a repositioning campaign for its London Metro service due to the roll out of the Oyster pay as you go (PAYG) system on the line.

Seymour Powell's airship plans take flight with Samsung

Wed, 03 Feb 2010 13:30:00 GMT

Seymour Powell has developed concept plans for a giant luxury airship - the Aircruise - in a scheme funded by Samsung Construction & Trading.

Expedia recruits Andrew Warner from LG

Wed, 03 Feb 2010 09:30:00 GMT

Online travel operator Expedia has appointed former LG marketer Andrew Warner as senior marketing director for Europe, Middle East and Africa.

Jamaica campaign urges spontaneous booking

Tue, 02 Feb 2010 11:30:00 GMT

The Jamaica Tourist Board has launched an advertising campaign aimed at encouraging couples to make a snap decision to visit the island during the key Spring travel period.

SMC fits out London spa with ‘snow room’

Fri, 29 Jan 2010 12:30:00 GMT

K West Hotel & Spa is opening its new £2m spa in London on Valentine’s Day, with interiors by SMC Designs.

Virgin launches luxury submarine

Fri, 29 Jan 2010 12:00:00 GMT

Virgin Limited Edition, the luxury arm of Sir Richard Branson’s business empire, is launching a specially commissioned submarine.

VisitBritain to unveil new marketing strategy

Tue, 26 Jan 2010 00:02:00 GMT

VisitBritain will unveil its new marketing strategy to attract more tourists to the UK in the run up to the 2012 Olympic Games, later today (26 January).

VisitBritain promotes the intensity of 10 cities

Mon, 25 Jan 2010 00:01:00 GMT

VisitBritain, the national tourism agency, is launching a ‘Cities’ campaign partnership with British Airways and easyJet.

EasyJet rolls out ski campaign on London Underground

Fri, 22 Jan 2010 15:00:00 GMT

EasyJet is launching a new advertising campaign called The Orange Line on the London Underground, which will run in selected tube stations.

Southeastern train ads ape quality of car marketing

Fri, 22 Jan 2010 11:45:00 GMT

Domestic high speed rail service Southeastern has unveiled its first advertising campaign.

De Vere Hotels appoints Targetbase Claydon Heeley

Fri, 22 Jan 2010 09:15:00 GMT

De Vere Hotels has appointed integrated marketing agency, Targetbase Claydon Heeley (TBCH), to handle a £1m advertising account, creating a new golf and leisure concept.

Revamped Teletext to explore social marketing

Thu, 21 Jan 2010 00:00:00 GMT

travel & leisure

Park Resorts reviews agency requirements

Wed, 20 Jan 2010 16:00:00 GMT

Domestic holiday brand Park Resorts is reviewing its £1.7m media and advertising agency requirements as it looks to build on the success generated by holiday-makers staying in the UK last year.

Transport Media terminate contract with Outdoor Advertising Association

Thu, 14 Jan 2010 13:45:00 GMT

Transport Media has opted to discontinue carrying advertising for the Outdoor Advertising Association (OAA) following the axing of the controversial "Career women make bad mothers" creative.

Holiday Extras to launch first ever TV ad

Thu, 14 Jan 2010 13:15:00 GMT

Travel company, Holiday Extras, is to launch its first TV ad campaign in its 26 year history.

Foster’s ties up with Australia Day for pub promotion

Thu, 14 Jan 2010 10:00:00 GMT

Foster’s is launching an Australia Day game card promotion in pubs and clubs.

Priestman Goode refits Tam aircraft interiors

Thu, 14 Jan 2010 00:00:00 GMT

Priestman Goode is redesigning interiors and passenger experience for the Brazilian airline Tam.

Travelodge appoints Rapier to digital account

Tue, 05 Jan 2010 13:15:00 GMT

Travelodge has appointed Rapier as its digital marketing agency ahead of an overhaul of the hotel chain’s online operations.

Butlins launches TV campaign

Tue, 22 Dec 2009 09:30:00 GMT

Butlins is launching a television campaign as part of its repositioning drive to change perceptions of the brand.

Eurostar launches reassurance campaign

Mon, 21 Dec 2009 15:30:00 GMT

Eurostar has today launched a reassurance campaign highlighting its service recorded following the travel chaos that has affected services since Friday.

Design UK works on Rail Europe website

Fri, 18 Dec 2009 12:00:00 GMT

Digital consultancy Design UK is working on a new website for Rail Europe, which sells tickets and passes for rail journeys across Europe and beyond.

BA avoids major Christmas brand backlash

Fri, 18 Dec 2009 10:00:00 GMT

British Airways has avoided major brand backlash over the Christmas period after winning a court ruling to prevent a 12-day cabin crew strike, but unions are warning misery may still be on the way next year.

Travel brands use marketing to focus on customer service

Thu, 17 Dec 2009 10:00:00 GMT

TUI UK's two travel brands, Thomson Holidays and First Choice, have overhauled their annual marketing campaigns to focus on customer service, digital CRM and added value.