mad.co.uk : Travel

Thomas Cook reviews brand positioning after profit fall

Tue, 12 Jul 2011 10:00:00 GMT

Thomas Cook Group is reviewing the positioning of its holiday brands after posting its third profit warning in less than 12 months.

First Choice ads target easyJet

Fri, 01 Jul 2011 09:48:00 GMT

First Choice has launched an aggressive press campaign targeting low cost airlines and rival holiday companies.

OFT orders low cost airlines to drop debit card surcharges

Tue, 28 Jun 2011 13:03:00 GMT

The Office of Fair Trading (OFT) is clamping down on the misleading debit and credit card surcharges added to booking fees by low cost airlines and other businesses.

Strikes would leave “indelible” scar on Virgin Atlantic brand

Mon, 27 Jun 2011 10:46:00 GMT

Sir Richard Branson has warned that a strike by Virgin Atlantic pilots would leave an “indelible” scar on the airline’s brand reputation.

Travelodge apologises for data theft

Mon, 27 Jun 2011 10:23:00 GMT

Travelodge has apologised to customers after a data breach led to customer email addresses being stolen and spam email being sent out.

Lastminute.com launches credit card and loyalty scheme

Fri, 24 Jun 2011 16:34:00 GMT

Lastminute.com, which has begun repositioning as a total lifestyle brand, is launching a credit card in partnership with MBNA and Mastercard.

The man on a quest to spread merlin's magic

Thu, 23 Jun 2011 00:00:00 GMT

Nick Varney reveals how his theme park and leisure group Merlin, which is rivalled only by Disney, is proving doubters wrong by its expansion, and why he thinks marketers make good chief executive material. By Ruth Mortimer

Qatar Airways rolls out global TV campaign

Wed, 22 Jun 2011 13:50:00 GMT

Qatar Airways has unveiled a global television campaign focusing on travel destinations and cabin crew to support its expanding network.

Expedia takes brand position of trust and personalisation

Tue, 21 Jun 2011 10:00:00 GMT

Online travel booking brand Expedia is adopting a new brand positioning and rolling out an international campaign in support of the strategy.

VisitBritain completes marketing team

Fri, 10 Jun 2011 00:01:00 GMT

VisitBritain, the national tourism agency, has named Joss Croft as head of marketing ahead of the launch of its first television campaign in years.

Monarch to set sights higher with added extras

Wed, 01 Jun 2011 09:50:00 GMT

Leisure carrier Monarch has overhauled its brand strategy to reposition itself as an airline that allows passengers to choose their own flight experience.

Thomson appeals to adults with child-free holiday brand

Fri, 27 May 2011 09:30:00 GMT

Thomson is targeting adults with the launch of the first child-free holiday resorts.

Travel industry says marketing unaffected by ash cloud

Tue, 24 May 2011 11:40:00 GMT

Major airlines and holiday companies say they have no plans at present to pull any advertising campaigns despite an Iceland volcanic ash cloud entering UK airspace.

EasyJet readies marketing team for European challenge

Thu, 19 May 2011 09:00:00 GMT

EasyJet is bolstering its marketing team with new roles, including a head of digital, as it expands further into Europe.

Dragon Rouge tasked with creating consistency for Duke of Edinburgh's award scheme

Thu, 19 May 2011 00:00:00 GMT

Dragon Rouge is working on a new brand identity for the Duke of Edinburgh's International Award, currently known in the UK as the DofE award.

Berlin bound

Thu, 19 May 2011 00:00:00 GMT

Cheap rent and lots of space makes the German capital an attractive destination for artists and experimental designers alike. Clare Dowdy peruses the city ahead of this year's International Design Festival Berlin

EasyJet hit by fuel and duty costs

Tue, 10 May 2011 12:13:00 GMT

EasyJet is to accelerate its search for partners to provide marketing support after reporting losses almost doubled in the first half of its financial year.

Ecuador targets UK with tourism spend

Mon, 18 Apr 2011 15:20:00 GMT

The Ecuador Tourist Board is preparing a £10m global campaign to battle against Brazil and Peru for wealthier tourists.

Radisson Edwardian customers to see chefs via QR codes

Wed, 13 Apr 2011 00:01:00 GMT

Hotel group Radisson Edwardian is to feature QR codes on restaurant menus across 11 of its UK hotels.

Expedia spins off TripAdvisor

Fri, 08 Apr 2011 10:10:00 GMT

Expedia, the largest online travel agent, is to spin off the TripAdvisor brand, separating the businesses into two publicly trading companies.

First Choice turns back the clock to become 100% all inclusive

Fri, 08 Apr 2011 09:40:00 GMT

First Choice is to make all its holidays all inclusive from next year to try and stand apart in a crowded market that “lacks any differentiation”.

Eurostar launches sculpted new branding by Someone

Tue, 29 Mar 2011 11:30:00 GMT

Eurostar has unveiled its new branding, created by Someone, which is based around a brand sculpture that can be applied to different touchpoints.

Lastminute.com aims to be more than a travel retailer

Tue, 29 Mar 2011 09:22:00 GMT

Lastminute.com is positioning as an all-embracing online leisure, entertainment and travel retailer and is launching its first pan-European campaign in support of the overhaul.

Eurostar introduces new logo

Tue, 29 Mar 2011 00:01:00 GMT

Eurostar has introduced a new logo as part of an overhaul of its product and service offering that is aimed at making the travel operator the continent’s “most loved travel experience”.

EasyJet joins VisitBritain’s marketing partnership

Mon, 28 Mar 2011 10:06:00 GMT

EasyJet is the latest company to partner with VisitBritain to help deliver the long-term tourism strategy outlined earlier this year.