mad.co.uk : Telecoms & Utilities

Energy Saving Trust reviews digital agencies

Mon, 08 Feb 2010 10:00:00 GMT

The Energy Saving Trust (EST) is searching for a digital agency to take over its online media account.

BT to offer rivals access to its high-speed broadband

Mon, 08 Feb 2010 09:45:00 GMT

BT is to offer its rivals access to its high-speed broadband network for a nominal fee, according to reports.

BT to sponsor 2018 bid

Fri, 05 Feb 2010 15:15:00 GMT

England 2018, the team leading England’s bid to host the FIFA World Cup 2018 has signed BT as a sponsor.

British Gas launches price drop campaign

Fri, 05 Feb 2010 09:30:00 GMT

British Gas has launched a press advertising campaign to tell customers it has cut its rates.

Tesco Mobile to launch heavyweight TV campaign

Thu, 04 Feb 2010 16:00:00 GMT

Tesco Mobile is launching a heavyweight TV campaign to promote its “Triple Your Credit” pay as you go tariff.

Samsung appoints ex-Apple marketing head as European brand director

Thu, 04 Feb 2010 14:00:00 GMT

Samsung has appointed former Apple marketer Will Lever as its new European brand director.

Common ad currency comes to mobile

Thu, 04 Feb 2010 09:45:00 GMT

Advertisers can now access the first comprehensive data on consumer use of the mobile internet.

T-Mobile to launch “Geese” ad

Wed, 03 Feb 2010 14:30:00 GMT

T-Mobile is to launch a new television advertisement, showing a flock of geese being driven through the City of London. The ad aims to highlight “outdated silly rules that can be tackled through relevant offers.

Radical reforms necessary for energy market

Wed, 03 Feb 2010 11:15:00 GMT

Energy regulator Ofgem has set out a plan to reform the UK’s energy provision which could result in a centralised market to safeguard the future of energy supplies.

Apple recruits key talent to lead drive into mobile ad sales

Wed, 03 Feb 2010 09:45:00 GMT

Apple has made its first concerted move into the UK mobile advertising market as it seeks to take advantage of the burgeoning sector.

OFT requests to review Orange/T-Mobile merger

Wed, 03 Feb 2010 09:30:00 GMT

The Office of Fair Trading (OFT) has confirmed that it has asked the European Commission (EC) to refer the review of the proposed UK merger between Orange and T-Mobile back to the British regulator.

Nokia switches focus to entertainment from “with music”

Wed, 03 Feb 2010 09:00:00 GMT

Nokia is attempting to increase its foothold in the smartphone market by changing its brand strategy to emphasise how its smartphones “bring entertainment to life”. It will include the tagline “Come Get Entertained”.

Government unveils new solar panel cashback scheme

Mon, 01 Feb 2010 16:15:00 GMT

The Government has unveiled a new cashback scheme offering payments to households who use solar technology.

Nokia to launch heavyweight campaign for iPhone competitor X6

Fri, 29 Jan 2010 11:45:00 GMT

Nokia is to launch a multimillion pound integrated campaign to support the launch of its touchscreen X6 16GB smartphone.

O2 to be headline sponsor of Golf Live

Fri, 29 Jan 2010 10:15:00 GMT

O2 will be the headline sponsor of Golf Live, a new interactive golf event to be staged at Stoke Park Golf Club, Buckinghamshire, on May 14-16 2010.

Water company launches campaign to stop leaks

Thu, 28 Jan 2010 10:15:00 GMT

United Utilities, the water company, is launching an integrated campaign encouraging consumers to report leaks through its dedicated Leakline service.

T-Mobile centralises marketing teams

Wed, 27 Jan 2010 09:30:00 GMT

T-Mobile has completed a restructure of its marketing department in an effort to centralise the function.

O2 to break into travel insurance market

Tue, 26 Jan 2010 11:15:00 GMT

O2 is expanding its existing insurance service to cover travel as part of its latest efforts to expand the telecoms brand.

Doubling iPhone sales boosts Apple profits 50%

Tue, 26 Jan 2010 09:45:00 GMT

Apple’s profits jumped from $2.26bn to $3.38bn (£1.39bn-£2.08bn) in Q4 2009, boosted by a 100% increase in iPhone sales over the period, the company has revealed.

Orange to launch Orange Shots mobile ad service

Tue, 26 Jan 2010 00:01:00 GMT

Orange is launching a new mobile advertising service called ‘Orange Shots’ to enable brands to engage and interact directly with targeted segments of the network’s customer base.

SDL consolidates group branding

Mon, 25 Jan 2010 15:15:00 GMT

SDL, provider of global information management solutions, has consolidated its branding in an effort to unify the brand’s subsidiaries.

EDF reappoints MPG

Thu, 21 Jan 2010 10:15:00 GMT

EDF Energy has reappointed Media Planning Group to handle its media planning and buying account in the UK and France.

Bride vows to carry on regardless

Thu, 21 Jan 2010 00:00:00 GMT

T-Mobile insists it's business as usual, despite doubts over its long-term future as a brand following a merger with Orange. By MaryLou Costa

T-Mobile to sponsor Big Dance 2010

Wed, 20 Jan 2010 15:45:00 GMT

T-Mobile UK is to be the headline sponsor for The T-Mobile Big Dance 2010, the world’s biggest celebration of dance.

Phones4u appoints Eden to £10m media account

Wed, 20 Jan 2010 15:15:00 GMT

Phones4u, the mobile phone retailer, has appointed Eden - adam & eve and the7stars new media division - to handle £10m media planning and buying account.