mad.co.uk : Telecoms & Utilities

Carphone Warehouse launches business drive as UK consumer market ‘matures’

Wed, 20 Jul 2011 10:11:00 GMT

Carphone Warehouse is launching a multi-million pound push to net UK small business customers as it looks to develop alternative revenue streams as the consumer mobile market “becomes more mature.”

Talk Talk ad rapped for exaggerated savings claim

Wed, 20 Jul 2011 00:01:00 GMT

Talk Talk’s television advertising campaign focusing on potential savings for customers has been banned as misleading after a complaint from telecoms rival BT.

Mobile retail search traffic quadruples

Mon, 18 Jul 2011 11:10:00 GMT

The number of consumers searching for retail information on their mobiles quadrupled in the three months to June, according to figures from the British Retail Consortium and Google.

O2 unveils deals service to take on Facebook and Groupon

Thu, 14 Jul 2011 09:57:00 GMT

O2 has partnered with 30 high street brands to bring location-based voucher-like offers directly to its customers’ phones.

HTC appoints first UK and Ireland marketing director

Tue, 12 Jul 2011 09:00:00 GMT

HTC has appointed James Atkins as its first UK and Ireland head of marketing to lead a change of strategy to broaden the brand’s appeal to “everyday consumers”.

HTC rivals BlackBerry's dominance of teen market

Wed, 06 Jul 2011 09:52:00 GMT

BlackBerry’s position as the dominant smartphone brand in the under-25 age bracket is potentially at risk from HTC, according to research by GfK.

DM industry prepares for Panorama attack on “junk” mail

Mon, 04 Jul 2011 10:39:00 GMT

The direct mail industry’s effectiveness in reducing the environmental impact of direct mail will be questioned in BBC’s Panorama tonight (4 July).

BP launches first TV ad since Gulf of Mexico oil spill

Fri, 01 Jul 2011 17:16:00 GMT

BP is set to launch its first television advert since its oil spill disaster in the Gulf of Mexico, to promote its sponsorship of the London 2012 Olympic and Paralympic Games.

Google launches mobile publishing tools

Wed, 29 Jun 2011 15:28:00 GMT

Google has updated its mobile products, including a new service that lets brands optimise their websites for mobile users.

O2, Orange & Vodafone team up to develop m-payment standards

Wed, 29 Jun 2011 14:41:00 GMT

Three of Europe’s largest mobile operator groups are developing a standardised m-payments logo and terminology in an effort to promote the channel among consumers.

Virgin Media “broadband con” campaign banned for discrediting rivals

Wed, 29 Jun 2011 00:02:00 GMT

Virgin Media’s “Stop the broadband con!” website and social media campaign has been slammed by the advertising watchdog for attacking the integrity of rivals BSkyB and BT.

Scottish Power faces probe over misleading marketing

Wed, 22 Jun 2011 10:00:00 GMT

Ofgem is to investigate Scottish Power for potentially misleading marketing activity, as part of its efforts to “radically overhaul” the energy market.

O2 readies consumer health push

Wed, 22 Jun 2011 09:50:00 GMT

O2 Health, the one-year-old healthcare division of Telefónica-owned O2, will launch its first ever consumer marketing push later this year alongside a new home healthcare product to be made available direct to patients.

Virgin Media names strategic insights chief

Mon, 20 Jun 2011 11:51:00 GMT

Virgin Media has completed its senior marketing team restructure with the addition of a director of strategic customer insights and 1-2-1 marketing.

Three hits out at mobile payments snub

Fri, 17 Jun 2011 10:00:00 GMT

The UK’s smallest operator Three has hit out at being excluded from today’s earlier announcement that rival operators are launching a joint venture company to roll out mobile payments.

Everything Everywhere, Vodafone and O2 join for NFC

Thu, 16 Jun 2011 11:50:00 GMT

Everything Everywhere, Vodafone and Telefónica UK, which owns O2, are launching a joint venture to create a standardised platform and coherent measurement system for mobile contactless payment.

Samsung unveils new Olympic campaign logo

Mon, 13 Jun 2011 15:40:00 GMT

Samsung has today (June 13) unveiled a new logo to be used on all its Olympic 2012 campaigns and advertising, including its sponsorship of the Olympic Torch Relay.

Visa forms alliances for move into mobile payments

Fri, 10 Jun 2011 10:43:00 GMT

Visa has acquired Fundamo and announced a partnership with Monitise to prepare its entry in the mobile payments sector.

BT hires new sustainability chief

Fri, 10 Jun 2011 10:08:00 GMT

BT has named Niall Dunne as its new chief sustainability officer, following the departure of Chris Tuppen last year.

Three marketing chief to leave

Fri, 10 Jun 2011 10:00:00 GMT

Three’s director of sales and marketing Marc Allera is leaving the mobile operator after ten years at the company.

Elop says Nokia to focus on core brand

Thu, 09 Jun 2011 14:00:00 GMT

Nokia is to focus on building its master brand this year, instead of sub-brands such as Ovi and Meego, in order to compete in what it terms the “three horse race” against Android and Apple.

Orange plans major mobile internet investment

Wed, 08 Jun 2011 16:43:00 GMT

Orange will invest over £400m in updating its mobile networks across Europe between 2011 and 2012 in anticipation of increased demand for internet services.

Everything Everywhere to open 30 branded stores

Wed, 08 Jun 2011 10:45:00 GMT

Everything Everywhere is to substantially increase its presence on the high street by opening 30 new branded stores this year.

IBM marks centenary with CSR push

Wed, 08 Jun 2011 09:00:00 GMT

IBM is rolling out a global volunteering initiative, one of a raft of centenary year initiatives aimed at changing public perception that it still just sells PCs.

Nokia denies Microsoft takeover rumours

Thu, 02 Jun 2011 10:30:00 GMT

Nokia has refuted speculation that it is to be bought by Microsoft, according to reports.