mad.co.uk : Sport

Sponsors may desert Terry after England captaincy axe

Mon, 08 Feb 2010 09:30:00 GMT

Fabio Capello’s decision to sack John Terry as England captain could cost the player up to £5m in sponsorship deals, as brands look to determine his suitablity as an ambassador, according to official estimates.

Anti-abortion Superbowl ad sparks protests

Mon, 08 Feb 2010 09:30:00 GMT

A £1.8m pro-life advertisement that was broadcast during the Superbowl last night has sparked outrage in the US and raises questions over if such ads will be allowed in the UK.

BT to sponsor 2018 bid

Fri, 05 Feb 2010 15:15:00 GMT

England 2018, the team leading England’s bid to host the FIFA World Cup 2018 has signed BT as a sponsor.

Brand Tiger still top despite “transgressions”

Fri, 05 Feb 2010 10:00:00 GMT

Tiger Woods is still the world’s most valuable athlete brand despite some sponsors dropping the golfer in wake of the revelations about his private life, according to a study.

Brands unveil Rugby marketing ahead of Six Nations

Wed, 03 Feb 2010 15:15:00 GMT

Brands are ramping up their Rugby Union-related sponsorship and marketing activity ahead of the start of the RBS Six Nations this weekend (6 February).

Powerade to launch ad campaign celebrating sports sponsorships

Wed, 03 Feb 2010 11:30:00 GMT

Powerade, the energy drink owned by Coca-Cola is launching an integrated advertising campaign to promote its sponsorship of the Fifa World Cup and its support for rugby, ahead of the RBS 6 Nations, which kicks off this week.

Food Standards Agency launches SmallSteps4Life initiative

Tue, 02 Feb 2010 12:45:00 GMT

The Food Standards Agency (FSA) has launched SmallSteps4Life – the latest instalment in the Change4Life movement. Former Olympic rower James Cracknell will back the activity.

Sponsors could desert Terry over allegations, experts say

Mon, 01 Feb 2010 13:15:00 GMT

Sponsors, such as Samsung and Umbro, could desert John Terry over allegations of an affair with a former team mate’s girlfriend, according to sponsorship experts.

Cadbury to sponsor 2012 Olympics sailing venue

Mon, 01 Feb 2010 10:30:00 GMT

Cadbury is to sponsor Olympic sailing venue The Weymouth and Portland National Sailing Academy (WPNSA) for the next five years. It is already a sponsor of the London 2012 Olympic Games.

Update: John Lewis official Olympic retail partner

Mon, 01 Feb 2010 09:30:00 GMT

John Lewis is the Official Department Store Provider for the London 2012 Olympic games.

O2 to be headline sponsor of Golf Live

Fri, 29 Jan 2010 10:15:00 GMT

O2 will be the headline sponsor of Golf Live, a new interactive golf event to be staged at Stoke Park Golf Club, Buckinghamshire, on May 14-16 2010.

Castrol signs up for Euro 2012

Thu, 28 Jan 2010 09:15:00 GMT

Castrol has strengthened its relationship with football by signing a deal with UEFA to sponsor the EURO 2012 tournament.

FA plans to expand digital content for World Cup kick-off

Thu, 28 Jan 2010 00:00:00 GMT

The Football Association is ramping up its digital presence ahead of this year's FIFA World Cup, creating a new role of group director of digital and information technology to transform the body's digital vision.

Partygaming signs up Phil Tufnell

Wed, 27 Jan 2010 09:30:00 GMT

PartyGaming has hired former cricketer and reality TV star Phil Tufnell its first celebrity ambassador to help boost the PartyCasino brand's cross-gender appeal.

Carlsberg readies “biggest ever” football campaign

Mon, 25 Jan 2010 14:15:00 GMT

Carlsberg is to launch a £30m World Cup-themed marketing campaign, the beer brand’s biggest single year investment, as it looks to leverage its sponsorship of the England national team.

Manchester United signs airline sponsor

Fri, 22 Jan 2010 10:00:00 GMT

Manchester United has signed a sponsorship deal with Turkish Airlines.

Mars taps up Peter Crouch for ads

Thu, 21 Jan 2010 10:00:00 GMT

Mars has signed England football player Peter Crouch to star in its new TV ads, according to reports.

Maximuscle launches female sports nutrition brand

Wed, 20 Jan 2010 11:30:00 GMT

Sports nutrition company Maximuscle is launching its female brand, Maxitone, with a campaign that includes the company’s first ever television advertising.

Arsenal promotes Angus kinnear to marketing director

Wed, 13 Jan 2010 12:00:00 GMT

Arsenal Football Club has promoted head of marketing Angus Kinnear to the new role of marketing director.

Olympic Park company recruits IOC marketer

Tue, 12 Jan 2010 17:00:00 GMT

The Olympic Park Legacy Company, the body tasked with the long term planning and development of the Olympic Park, has appointed its first full time marketing director.

Orange to continue as sponsor of Africa Cup of Nations

Mon, 11 Jan 2010 14:30:00 GMT

Orange will continue to be the headline sponsor of the Africa Cup of Nations despite the controversy surrounding the tournament.

Hovis signs Olympic cyclist as brand ambassador

Thu, 07 Jan 2010 00:00:00 GMT

Hovis has signed a Olympic cycling champion Victoria Pendleton up for a three year deal to be its brand ambassador.

Premier League seeks first official technology partner

Tue, 05 Jan 2010 12:30:00 GMT

The Premier League is to expand its sponsorship and partnership programme with the addition of an official technology partner.

British Library looks for agency for Cultural Olympiad project

Tue, 05 Jan 2010 10:15:00 GMT

The British Library is readying its contribution to the London 2012 Cultural Olympiad that runs alongside the London 2012 Olympics and is looking for an agency to develop an accompanying interactive campaign.

Trinity Mirror to partner Great Runs and Football Pools

Mon, 04 Jan 2010 12:00:00 GMT

Trinity Mirror is launching several new initiatives to bolster the appeal of its publications and awareness of its brands.