mad.co.uk : Sport

FA names commercial chief

Wed, 06 Jul 2011 15:18:00 GMT

The Football Association has announced Stuart Turner will oversee its commercial operations on a permanent basis.

Manchester United careful about over-commercialisation on Facebook

Thu, 30 Jun 2011 11:26:00 GMT

Marketing Week Live! 2011: Manchester United Football Club has no plans to put any advertising on its Facebook page in the near future.

Budweiser kicks all-American image by sponsoring FA Cup

Thu, 23 Jun 2011 00:00:00 GMT

sponsorshipThree-year deal aims to build on brewer's sales surge from backing World Cup. By Russell Parsons

Gyms tone up to take on their new low-cost rivals

Thu, 23 Jun 2011 00:00:00 GMT

Upstarts such as Fitness4Less and easyGym, which charge a third of the price of traditional health clubs, are forcing longer-established brands to rethink and reposition the services they offer. By Michael Barnett

Found Associates steps up to the plate to improve the vibe in fitness studio refurbishment

Thu, 23 Jun 2011 00:00:00 GMT

Found Associates is refurbishing and expanding the boutique Power Plate studio Good Vibes in London's Covent Garden. The consultancy was approached by the client, the first independent Power Plate studio in London, through a recommendation. Found was briefed to carry out the work in February.

Reebok’s Lewis Hamilton ad banned by ASA

Wed, 22 Jun 2011 10:24:00 GMT

Reebok has been rapped by the Advertising watchdog for a promotional leaflet featuring Lewis Hamilton that makes unsubstantiated claims for its Reezig ZigTech trainer.

Carlsberg looks to Rooney to boost sales

Wed, 15 Jun 2011 12:00:00 GMT

Carlsberg is set to increase the use of England players in its marketing activity after expanding its deal with the Football Association.

Asics jumps at Bupa Great Run sponsorship

Tue, 14 Jun 2011 14:00:00 GMT

The Bupa Great Run Series has signed up Asics as its official sportswear and running shoe partner to replace Nike.

RBS nets new Andy Murray deal

Mon, 13 Jun 2011 10:38:00 GMT

State-backed Royal Bank of Scotland has extended its sponsorship deal with British tennis star Andy Murray.

Virgin Active looks for cash injection to help with expansion

Mon, 13 Jun 2011 10:18:00 GMT

Gym chain Virgin Active is hoping for financial investment from private equity to help it muscle up and take on sector leader Fitness First.

Cadbury ties up with ITV for Spots v Stripes push

Thu, 09 Jun 2011 10:23:00 GMT

Cadbury and ITV are partnering for the UK debut of international game show format Minute to Win It.

Design Room Sport is on its way to Wembley with new FA Cup identity

Thu, 09 Jun 2011 00:00:00 GMT

The FA Cup is set to be rebranded by consultancy Design Room Sport, which has worked with the Football Association's in-house design team. The new identity for the FA Cup - the oldest football competition in the world - is set to be unveiled on 16 June.

Manchester City signs head of marketing

Tue, 07 Jun 2011 15:40:00 GMT

Manchester City has appointed a new head of marketing to help expand the brand overseas and help grow the football club’s “digital expansion”.

Cadbury readies Dance Off iPhone app for Olympic push

Mon, 06 Jun 2011 13:04:00 GMT

Cadbury is preparing to launch an iPhone app to support its Dairy Milk Dance Off campaign.

FA reshuffles marketing and comms management

Thu, 02 Jun 2011 10:57:00 GMT

The Football Association has filled the hole left by the sudden departure of marketing and communications chief Julian Eccles last month by handing temporary responsibility for the two areas to two of its most senior executives.

Sponsors worried about “distressing” FIFA allegations

Tue, 31 May 2011 10:09:00 GMT

Football’s biggest sponsors have warned that the sport’s governing body must take swift action to deal with the controversy over alleged corruption or risk damaging the reputation of the game.

Adidas eyes UK top spot

Tue, 31 May 2011 09:32:00 GMT

Adidas plans to use its London 2012 Olympic Games sponsorship to overtake Nike to become the leading sportswear brand in the UK.

Heineken extends UEFA Champions League sponsorship

Fri, 27 May 2011 10:00:00 GMT

Heineken has renewed its sponsorship of the UEFA Champions League, extending the deal until the end of the 2014/15 season.

ASA warns gambling advertisers over misleading claims

Fri, 27 May 2011 10:00:00 GMT

The Advertising Standards Authority has warned gambling advertisers that offers of “free bets” could mislead consumers and breach advertising rules.

Non-Olympic sponsors can get close to the action at Westfield

Mon, 23 May 2011 15:00:00 GMT

Westfield says it wants to be a “good neighbour” to The London Organising Committee of the Olympic Games (LOCOG) at its Stratford City mall but that non-sponsor brands will be able to advertise within its centre during the Games.

LOCOG to auction digital ad space

Mon, 23 May 2011 12:00:00 GMT

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) is to auction its digital ad space around the 2012 Games to its sponsors.

Visa, Lloyds TSB and Samsung partner for NFC Olympics phone

Tue, 17 May 2011 16:45:00 GMT

Visa and Lloyds TSB are to join Samsung to launch a NFC-enabled mobile handset for the London 2012 Olympic and Paralympic Games.

Puma introduces “game changing” environmental report

Mon, 16 May 2011 15:00:00 GMT

Puma has revealed its first report to put a financial value on its environmental, social and economic impact in order to demonstrate how CSR activity can be of benefit to the boardroom.

LOCOG to protect Olympic trademark search terms

Wed, 11 May 2011 15:40:00 GMT

The London Organising Committee of the Olympic Games (LOCOG) will crack down on brands that breach its advertising restrictions online, including bidding against trademark terms on Google, in the run-up to and during next year’s Olympic Games.

News Corp mulls Formula 1 takeover

Wed, 20 Apr 2011 10:57:00 GMT

Rupert Murdoch’s News Corporation is thought to be considering a bid to acquire Formula 1 racing.