mad.co.uk : Sport

Nike optimistic despite fall in profit

Thu, 25 Jun 2009 12:30:00 GMT

Nike saw profits tumbled 21% last year after it was hit by restructuring costs and the global economic downturn.

F1 crisis averted as Mosley scraps budget cap

Thu, 25 Jun 2009 11:15:00 GMT

The crisis that threatened to tear Formula 1 apart has been averted after the sport’s governing body reached an agreement with the eight teams that had moved to create a breakaway championship.

Clusta creates social network for Barclays

Thu, 25 Jun 2009 00:00:00 GMT

Barclays has tasked digital group Clusta with creating a closed social network for the managers of its Barclays Spaces for Sports programme.

Hidden Art prepares tender for 2012 Olympic Games giftware

Thu, 25 Jun 2009 00:00:00 GMT

The London Organising Committee of the Olympic Games is set to release a tender for giftware for the 2012 games.

New museum for West Auckland Town AFC

Thu, 25 Jun 2009 00:00:00 GMT

West Auckland Town AFC, winner of the first football world cup, has accepted an offer by Logicbunker to design a 'travelling museum'.

Motivation designs low-cost sports wheelchairs

Thu, 25 Jun 2009 00:00:00 GMT

Two new sports wheelchairs have been designed by charity Motivation in a bid to make sport accessible for disabled people in low-income countries.

Women's tennis seeks advantage from glamour spin

Thu, 25 Jun 2009 00:00:00 GMT

The WTA aims to make women's tennis more appealing to the young through marketing that pushes the lifestyle elements of the sport as well as on-court performances. By Jo Roberts

ESPN to build brand presence in UK after football rights buy

Thu, 25 Jun 2009 00:00:00 GMT

televisionPurchase of Setanta's UK TV rights will help broadcaster raise its profile. By Camille Alarcon

ESPN buys Setanta’s Premier League packages

Tue, 23 Jun 2009 09:15:00 GMT

ESPN, the Disney-owned broadcaster, has acquired the TV rights to show 46 games for the English Premier League’s 2009-2010 season, after Setanta failed to make a £10m payment.

Bacardi launches drink-driving viral

Mon, 22 Jun 2009 14:30:00 GMT

Bacardi has launched a viral ad starring Michael Schumacher as part of its Champions Drink Responsibly campaign.

Bids close on Setanta Premier League games

Mon, 22 Jun 2009 09:15:00 GMT

The right to broadcast the 46 live English Premier league games that were to be shown by beleaguered Irish broadcaster Setanta next season will be decided this week after bids close today (June 22).

F1 in chaos after breakaway championship announced

Fri, 19 Jun 2009 10:30:00 GMT

Formula 1 has been thrown into chaos after eight of the ten teams announced they plan to form a breakaway championship next year.

Wimbledon upgrades pay-per-view broadband channel

Fri, 19 Jun 2009 10:00:00 GMT

The All England Lawn Tennis Club has relaunched Wimbledon Live, the official Wimbledon pay-per-view video broadband service.

Marketers split over Aon's Man United deal

Thu, 18 Jun 2009 00:00:00 GMT

sponsorship

PlayStation extends Champions League sponsorship

Wed, 17 Jun 2009 14:30:00 GMT

Sony Playstation has extended its sponsorship of the UEFA Champions League until 2012.

Locog appoints Nielsen Company

Tue, 16 Jun 2009 16:00:00 GMT

The London Organising Committee of the Olympic Games (Locog) has appointed The Nielsen Company as the market research services provider for London 2012.

Premier League sets Setanta deadline

Mon, 15 Jun 2009 14:00:00 GMT

The English Premier League may sell the rights to broadcast its live matches if Setanta fails to meet a Friday (June 19) deadline to meet its next payment.

Nike pulls athletes from Super8

Thu, 11 Jun 2009 11:15:00 GMT

Nike has withdrawn three high-profile UK athletes from the inaugural Super8 athletics competition, following a sponsorship row.

Andy Murray stars in BBC Wimbledon trails

Thu, 11 Jun 2009 10:15:00 GMT

Red Bee Media has created a trail to promote its Wimbledon coverage featuring British tennis ace Andy Murray.

Setanta puts ad pitch on hold

Thu, 11 Jun 2009 09:30:00 GMT

Setanta is pitching its advertising account in a tumultuous week that could see the Irish broadcaster go into administration.

FC United of Manchester to launch stadium tender

Wed, 10 Jun 2009 11:00:00 GMT

Football Club United of Manchester is planning to launch an open tender to find designers or architects to create its first stadium and club facilities later this year.

Vodafone in F1 promotion

Wed, 10 Jun 2009 10:45:00 GMT

Vodafone is promoting its GPS and 3G network via an online fantasy racing game as part of its sponsorship of the McLaren Mercedes Formula 1 team.

Aon looks to leverage Man U deal

Wed, 10 Jun 2009 09:45:00 GMT

Aon is to base all marketing activity on its sponsorship of Manchester United as the firm looks to leverage its new partnership.

Nike names UK marketing chief

Mon, 08 Jun 2009 15:30:00 GMT

Nike has promoted Gino Fisanotti to head up marketing for the UK and Ireland.

Premier League and NBA discuss marketing tie-up

Mon, 08 Jun 2009 10:15:00 GMT

The Premier League and the National Basketball Association are in talks about possible marketing tie-ups as the two seek further international expansion.