mad.co.uk : Power Brands

Virgin launches luxury submarine

Fri, 29 Jan 2010 12:00:00 GMT

Virgin Limited Edition, the luxury arm of Sir Richard Branson’s business empire, is launching a specially commissioned submarine.

Virgin Galactic spaceship set to be unveiled

Mon, 07 Dec 2009 12:15:00 GMT

Virgin Galactic’s SpaceShipTwo will be unveiled in the Mojave Desert, California, later today, following a five-year project which has seen interiors of the craft designed by Seymour Powell and branding by Start Creative.

Virgin Racing F1 team set for debut next season

Tue, 01 Dec 2009 09:45:00 GMT

Manor GP will be rebranded as Virgin Racing from next season after the Richard Branson led business took a shareholding in the Formula 1 team.

Coca-Cola targets everyone in bid to double profits

Tue, 17 Nov 2009 10:15:00 GMT

Coca-Cola is targeting the emerging middle classes, ageing customers and younger, more environmentally-conscious consumers in a bid to double its revenue by 2020.

News Corp outlets set to share news content

Mon, 07 Sep 2009 10:30:00 GMT

News Corporation is to launch a global service to make its content available internally to all its TV, print and online networks.

Balderston to leave P&G after 41 years

Fri, 07 Aug 2009 17:30:00 GMT

Procter & Gamble associate director of UK media Bernard Balderston is set to depart after 41 years with the company.

Brand leaders able to justify large budgets

Thu, 30 Jul 2009 00:00:00 GMT

Research seen exclusively by Marketing Week reveals how brands that dominate in the FMCG sector can cement their leading positions by increasing their advertising presence beyond challenger rivals. By Ruth Mortimer

Microsoft sees profit and revenue plummet

Fri, 24 Jul 2009 09:15:00 GMT

Microsoft, the world’s largest software maker, has seen profit and revenue plummet in the three months to the end of June, knocked by falling computer and server sales.

Brand presidents win the vote of confidence

Thu, 16 Jul 2009 00:00:00 GMT

Consumers are seeking out brands that act as dominant 'presidents' of their categories, according to the latest Superbrands survey. By Joe Fernandez

Microsoft tops Superbrands survey

Wed, 15 Jul 2009 09:15:00 GMT

While Microsoft has topped the 2009/10 Superbrands survey, it also reveals that consumers are sticking with high-profile brands, despite often coming with a price premium.

The brand ties that bind

Thu, 02 Jul 2009 00:00:00 GMT

Technology and electronics companies are ditching their gadget-led campaigns and instead taking their brand values to the consumer. Their aim is to capture people's hearts and win their loyalty, as car makers and FMCG brands have done before. By Joe Fernandez

Personal touch sends out the right message

Thu, 25 Jun 2009 00:00:00 GMT

Brands that use email to engage with consumers who have given your marketing team permission to communicate with them will gain more than companies that send out unsolicited spam. By Joe Fernandez

Britain's line-up of flagship brands

Thu, 25 Jun 2009 00:00:00 GMT

A new list of the most valued British brands is a showcase of the best home-grown talent - and a beacon of hope for marketers. For despite the financial crisis that sparked this recession, a bank is top of the league. By Louise Jack

Vodafone partners with MySpace to boost music credentials

Fri, 19 Jun 2009 14:15:00 GMT

Vodafone has partnered with MySpace to launch an online music studio in a bid to strengthen the mobile operator’s association with the music industry.

Balance of power favours ISPs more than record labels

Thu, 18 Jun 2009 00:00:00 GMT

The most striking point about this week's announcement from Virgin Media and Universal Music about the launch of a subscription service is that it has taken so long. Virgin Media says it'll offer unlimited downloads for around the cost of two CDs a month. This is all well and good but comes almost a year after a virtually identical deal between Universal Music and Sky which has yet to result in a live service. So why haven't more labels signed up, especially with findings such as Music Ally's that 46% of people would prefer to get music from their ISP?

Virgin set for banking push

Mon, 18 May 2009 09:30:00 GMT

Virgin is set for a further push into financial services in a move designed to take advantage of the public’s mistrust in the UK’s biggest banks.

Sony expands search budget for an 'always on' strategy

Thu, 23 Apr 2009 00:00:00 GMT

Sony is to significantly increase its million-pound search budget as it looks to adopt an 'always on' strategy.

Wal-Mart takes crown from Coke in Top 500 global brands

Wed, 15 Apr 2009 10:00:00 GMT

US Asda parent Wal-Mart has knocked Coca-Cola from the top spot in the global brand league table compiled by Brand Finance.

Sky appoints Bigmouthmedia

Wed, 08 Apr 2009 10:00:00 GMT

Sky has appointed Bigmouthmedia to the natural search account for its Online Sales and Marketing (OSM) division, ending its 18-month search relationship with Diffiniti.

Microsoft picks marketing boss for new consumer unit

Wed, 25 Mar 2009 10:00:00 GMT

Microsoft has appointed Mike Fischer as chief marketing officer for the company’s new Consumer and Online UK division.

Britain's most trusted brands

Wed, 25 Mar 2009 00:00:00 GMT

The winner of every sector in the annual Reader's Digest survey has been consistent to its brand values, at the heart of which is a desire to build trust. Louise Jack reports

Virgin Media content CEO Malcolm Wall steps down

Thu, 05 Mar 2009 10:30:00 GMT

Malcolm Wall, CEO of content for Virgin Media, is to leave the company in April to pursue other interests.

Virgin Atlantic launches Flying Club promotion

Wed, 25 Feb 2009 15:30:00 GMT

Virgin Atlantic has launched “Red Hot Bonus Miles” promotion for members of its frequent flyer programme, Flying Club.

Virgin in Honda F1 bid

Wed, 18 Feb 2009 14:30:00 GMT

Virgin Group has made a bid to purchase the Honda Formula One team.

Sky launches desktop RSS news ticker

Thu, 29 Jan 2009 00:00:00 GMT

Sky has launched a downloadable ticker service that allows users to subscribe to RSS feeds from around 60 Sky and third-party sites, including Sky Sports and Facebook.