mad.co.uk : Power Brands

Mercedes-Benz claims “Superbrand” crown

Mon, 28 Feb 2011 10:38:00 GMT

Mercedes-Benz has been named the UK’s top consumer “Superbrand”, while Rolls-Royce is the premier business brand, according to a study.

Tarnished BP calls on people to “Be Proud Join In”

Mon, 06 Dec 2010 09:37:00 GMT

BP could be set to ramp up London Olympics-related activity under the “Be Proud Join In” slogan as it looks to rebuild its tarnished reputation following the Gulf of Mexico oil spill.

Aston Martin knocks iPhone from the top spot

Tue, 28 Sep 2010 09:41:00 GMT

Apple’s iPhone has been knocked off the top spot of the annual Cool Brands list by classic car marque Aston Martin.

Actions speak louder than logos

Thu, 17 Jun 2010 00:00:00 GMT

The BP oil crisis and its aftermath - from a brand that had tried to reposition itself as sustainable - has raised the question whether rebrands can ever really work. By Lou Cooper

The Secret Marketer

Thu, 20 May 2010 00:00:00 GMT

Being a senior member of the Conservative Party or Liberal Democrats must be rather like being a senior executive at Kraft or Cadbury. When two become one, there are deals to be done and compromises to be made. Winners and losers.

Sony to screen FIFA fan festivals in 3D

Wed, 19 May 2010 11:00:00 GMT

Sony Europe is launching a 3D fan experience at the International FIFA Fan Festivals, to leverage its official partnership of the World Cup.

Remember the fans

Thu, 13 May 2010 00:00:00 GMT

Mark Choueke is bang on the money when he says that iconic events like the World Cup should belong to the fans. Last year Coca-Cola announced a 29% increase in sales following the Bejing Olympics, and I have no doubt that all the official sponsors of the World Cup, and London 2012, will be hoping for similar success, not to mention all the unofficial brands that will be hoping to somehow leverage the positive emotions these events create among fans.

Nike targets 40% revenue growth by building brands

Thu, 06 May 2010 14:45:00 GMT

Nike aims to grow revenue by 40% over the next five years by opening more branded stores and increasing sales of its master brand and portfolio brands such as Converse and Umbro.

Kraft Foods looks to consolidate UK media accounts

Thu, 06 May 2010 10:00:00 GMT

Kraft Foods is reviewing its UK media planning and buying business, in an attempt to consolidate all Cadbury and Kraft brands in the UK into one agency.

Stuart Smith on global vs local

Thu, 06 May 2010 00:00:00 GMT

News Corp posts strong Q3 results

Wed, 05 May 2010 10:30:00 GMT

News Corporation, owner of media companies including News International, BSkyB and Fox, has posted a 19% hike in total revenue for the third quarter.

McDonald's launches Taste of America campaign

Tue, 04 May 2010 13:00:00 GMT

McDonald’s is launching a new ad campaign to bring the taste of America to Britain. Created by Leo Burnett, the ‘Great Tastes of America’ promotion will offer a new burger a week, each one featuring a new flavour from different American locations.

Orange takes new direction with cinema ads

Fri, 30 Apr 2010 09:15:00 GMT

Orange has partnered with 20th Century Fox to launch a new creative direction for its "Gold Spot" cinema advertising.

Sky marketing spend set to reach £1bn in 2009/10

Thu, 29 Apr 2010 14:20:00 GMT

BSkyB’s marketing spend is on course to hit £1bn this year as the pay-TV company looks to build on a 76% bump in take up of its high definition television service.

Tesco to stop returning coupons to brand owners

Thu, 29 Apr 2010 13:30:00 GMT

Tesco is to stop returning redeemed coupons to brand owners and manufacturers.

Morrisons slams Asda’s price guarantee “stunt”

Thu, 29 Apr 2010 08:45:00 GMT

Asda’s latest strategy to lure shoppers back through its doors with a “Price Guarantee” has been slammed as a “stunt” by rival Morrisons.

Barclaycard inks Wembley Arena naming rights deal

Thu, 29 Apr 2010 08:40:00 GMT

Barclaycard has continued to build its music-based sponsorship portfolio by becoming the title sponsor of London’s Wembley Arena.

The way to win a goldin brand management

Thu, 29 Apr 2010 00:00:00 GMT

Marketers should watch and learn: the strength of the World Cup and the Olympics is a testament to robust brand management

Wonderbra reviews European ad business

Wed, 28 Apr 2010 16:15:00 GMT

Wonderbra is embarking on a review process for its European advertising business. The brand, memorable for the “Hello Boys” ad in 1994, created by Trevor Beattie when the brand was owned by Sara Lee, is in the early stages of the review.

Virgin launches luxury submarine

Fri, 29 Jan 2010 12:00:00 GMT

Virgin Limited Edition, the luxury arm of Sir Richard Branson’s business empire, is launching a specially commissioned submarine.

Virgin Galactic spaceship set to be unveiled

Mon, 07 Dec 2009 12:15:00 GMT

Virgin Galactic’s SpaceShipTwo will be unveiled in the Mojave Desert, California, later today, following a five-year project which has seen interiors of the craft designed by Seymour Powell and branding by Start Creative.

Virgin Racing F1 team set for debut next season

Tue, 01 Dec 2009 09:45:00 GMT

Manor GP will be rebranded as Virgin Racing from next season after the Richard Branson led business took a shareholding in the Formula 1 team.

Coca-Cola targets everyone in bid to double profits

Tue, 17 Nov 2009 10:15:00 GMT

Coca-Cola is targeting the emerging middle classes, ageing customers and younger, more environmentally-conscious consumers in a bid to double its revenue by 2020.

News Corp outlets set to share news content

Mon, 07 Sep 2009 10:30:00 GMT

News Corporation is to launch a global service to make its content available internally to all its TV, print and online networks.

Balderston to leave P&G after 41 years

Fri, 07 Aug 2009 17:30:00 GMT

Procter & Gamble associate director of UK media Bernard Balderston is set to depart after 41 years with the company.