mad.co.uk : Not for Profit

Anti-abortion Superbowl ad sparks protests

Mon, 08 Feb 2010 09:30:00 GMT

A £1.8m pro-life advertisement that was broadcast during the Superbowl last night has sparked outrage in the US and raises questions over if such ads will be allowed in the UK.

Government alcohol campaign targets teens

Fri, 05 Feb 2010 12:15:00 GMT

The Department for Children, Schools & Families, (DCSF) is to launch the next phase of its alcohol and families campaign with a cinema advertisement.

COI plumps for GroupM offering for media buying

Thu, 04 Feb 2010 10:30:00 GMT

COI Communications has appointed WPP’s media offering GroupM M4C to handle its centralised £250m media planning business.

Imperial Tobacco sales up despite marketing crackdown

Wed, 03 Feb 2010 10:15:00 GMT

Imperial Tobacco, maker of the Regal, Embassy and the Rizla brands, has defied Government crackdowns on the marketing of cigarettes by posting the first increase in UK cigarette sales in almost four decades.

ASA bans Peta ad featuring Baby P killer

Wed, 03 Feb 2010 09:30:00 GMT

An advert for animal charity PETA that featured a picture of Baby P killer Steven Barker has been banned by the Advertising Standards Authority for causing serious offence and distress.

Food Standards Agency launches SmallSteps4Life initiative

Tue, 02 Feb 2010 12:45:00 GMT

The Food Standards Agency (FSA) has launched SmallSteps4Life – the latest instalment in the Change4Life movement. Former Olympic rower James Cracknell will back the activity.

Unicef launches five-year push

Tue, 02 Feb 2010 09:00:00 GMT

Unicef is launching “Put it Right,” a five-year initiative with its first ever television campaign to champion the rights of children across the globe.

Stardoll partners with ChildLine

Tue, 02 Feb 2010 08:00:00 GMT

Stardoll, the online social network for young women, has partnered with ChildLine to encourages teens to share their feelings via a range of online services.

Save The Children hands £4m media business to JAA

Mon, 01 Feb 2010 16:45:00 GMT

Save The Children, the independent children’s charity, has appointed John Ayling and Associates, working together with Agenda21, to handle its £4m UK media planning and buying.

Government unveils new solar panel cashback scheme

Mon, 01 Feb 2010 16:15:00 GMT

The Government has unveiled a new cashback scheme offering payments to households who use solar technology.

Government relaunches graphic road safety ads

Mon, 01 Feb 2010 14:45:00 GMT

The Department for Transport is to re-screen its £1.3m hard-hitting Think! campaign reminding drivers of the potentially fatal consequences of not wearing a seat belt.

Government mulls plain packaging for cigarettes

Mon, 01 Feb 2010 10:00:00 GMT

The Government is looking at banning logos, colours and graphics from cigarette packets as part of set of measures aimed at cutting the number of UK smokers by half over the next ten years.

Schools Food Trust to launch canteen makeover campaign

Fri, 29 Jan 2010 14:00:00 GMT

The School Food Trust is to launch an integrated campaign to promote school canteens as the ideal place to eat school meals.

Lobby group runs poster campaigns targeted at Blair’s Iraq evidence

Fri, 29 Jan 2010 11:30:00 GMT

Online lobby group 38 Degrees is running a digital poster campaign to highlight key questions the general public would like Tony Blair to face ahead of his highly anticipated appearance at the Iraq Enquiry today (29 January).

Alcohol consumption falls as people opt to drink at home

Fri, 29 Jan 2010 10:15:00 GMT

Alcohol consumption in the UK is declining and more people are choosing to drink at home, according to official figures.

DoH partners with charities to warn of “unseen” dangers of alcohol

Thu, 28 Jan 2010 12:30:00 GMT

The Department of Health has joined forces with three leading charities to launch a £6m campaign to highlight how alcohol misuse can lead to a range of health problems and not just liver disease.

Man on a mission

Thu, 28 Jan 2010 00:00:00 GMT

He's the man who is marketing our potential future prime minister. But Havas' David Jones has many missions, as Louise Jack finds out

Charity uses affiliate route for pre-paid card initiative

Thu, 28 Jan 2010 00:00:00 GMT

charity

DoH reveals latest Change4Life initiative

Wed, 27 Jan 2010 16:30:00 GMT

The Department of Health has launched the latest Change4Life sub-brand “Let’s Dance” that aims to encourage kids to dance.

Breakthrough Breast Cancer launches celebrity backed social media appeal

Tue, 26 Jan 2010 17:00:00 GMT

Breakthrough Breast Cancer has launched a new social media campaign called “Too Many Women”, to raise over £1m for the charity, backed by celebrities including Gwyneth Paltrow and Scarlett Johansson.

UK economy comes out of recession

Tue, 26 Jan 2010 10:00:00 GMT

The UK economy has exited the recession after 18 months of economic slump.

Food Standards Agency launchEDS food hygiene campaign

Mon, 25 Jan 2010 11:30:00 GMT

The Food Standards Agency is launching a UK-wide campaign today, to raise awareness among food businesses about the agency tools available to help businesses comply with food hygiene law.

“Immoral” supermarkets are creating alcoholics, says top Tory

Mon, 25 Jan 2010 09:15:00 GMT

Supermarkets are encouraging alcohol abuse by selling drink cheaply, according to former Conservative Party leader Iain Duncan Smith.

Armed Forces charity to launch 125th anniversary campaign

Fri, 22 Jan 2010 14:00:00 GMT

Armed Forces charity, The Soldiers, Sailors, Airmen and Families Association - Forces Help (SSAFA) is to launch its lSSAFA125 Campaign to celebrate their 125th Anniversary.

VSO to launch brand awareness campaign

Fri, 22 Jan 2010 10:15:00 GMT

International development charity VSO is launching a brand awareness campaign, which aims to demonstrate the impact the organisation’s volunteers have in the developing world.