mad.co.uk : Not for Profit

Government and industry partnerships must be mutually beneficial

Tue, 05 Jul 2011 16:51:00 GMT

Molson Coors CEO Mark Hunter stressed that any government and private sector partnership to deliver social issue messages has to be a “win/win” for both parties in his stepping down speech as president of ISBA.

Missing People revamps digital offer

Tue, 05 Jul 2011 12:37:00 GMT

The Missing People charity is ramping up its digital offering to make the search for lost loved ones more regional and personalised.

Star Wars maker pulls Greenpeace ad

Mon, 04 Jul 2011 10:00:00 GMT

Greenpeace’s spoof of Volkswagen’s Darth Vader ad has been pulled by YouTube pending a copyright dispute with LucasFilm.

Government backs NewsCorp’s bid to takeover BSkyB

Thu, 30 Jun 2011 09:46:00 GMT

Culture secretary Jeremy Hunt has given the green light to Rupert Murdoch’s NewsCorp to take full control of BSkyB, subject to a further public consultation.

EU report slams food industry’s ineffective self regulation

Thu, 30 Jun 2011 00:01:00 GMT

The food industry is under fire for its “chaotic” and “ineffective” attempts to self regulate “junk food” marketing to children.

Department of Health’s Change4Life marcomms chief to leave

Tue, 28 Jun 2011 15:15:00 GMT

The Department of Health’s marketing and communications chief Sian Jarvis is to leave later this year.

Virgin Money nabs RBS digital chief for online push

Tue, 28 Jun 2011 12:00:00 GMT

Virgin Money has poached Royal Bank of Scotland’s digital chief Christopher Moreson to develop its online offering as it steps up preparations to take on the UK’s retail banking giants.

Greenpeace attacks Volkswagen over environment

Tue, 28 Jun 2011 09:49:00 GMT

Greenpeace has launched an attack on Volkswagen’s environmental credentials including a spoof of its recent Darth Vader ad campaign.

Prince’s Trust creates partnership marketing role

Mon, 27 Jun 2011 08:00:00 GMT

The Prince’s Trust, the Prince of Wales’ youth charity, wants to increase the number of commercial partnerships it has with brands to boost its fundraising efforts.

Whitehall appointments comms chief to sell Big Society

Fri, 24 Jun 2011 15:17:00 GMT

The Government has moved to tackle the cynicism that surrounds the Big Society with a new hire to oversee communication of its flagship idea.

Government confirms end of COI but rejects centralised marketing

Thu, 23 Jun 2011 11:20:00 GMT

The Government has confirmed that it is to axe the Central Office of Information (COI) but has opted against introducing the communications hub that would have coordinated and developed strategy across departments.

Non-compliers with sexualisation review should be “embarrassed”: Reg Bailey

Tue, 21 Jun 2011 13:01:00 GMT

Brands that do not take action to implement the recommendations made in a recent Government-commissioned report on the sexualisation of children should be named and shamed, according to its author.

Action for Hunger targets foodies

Tue, 21 Jun 2011 09:00:00 GMT

Action for Hunger has developed a new brand logo as part of a campaign to encourage consumers to host events and raise funds for the charity.

Pixies and Colin Firth front Japanese tsunami ad

Thu, 16 Jun 2011 10:20:00 GMT

Rock band Pixies and actor Colin Firth have both contributed to a pro-bono film to commemorate 100 days since the tsunami that killed over 15,000 people hit Japan.

Interabang shows its understanding of Mind

Thu, 09 Jun 2011 00:00:00 GMT

Interabang has redesigned a suite of booklets for mental health charity Mind that explain conditions to suffers.

To The Point considers all the options as it creates brand for new social care service Optalis

Thu, 09 Jun 2011 00:00:00 GMT

To The Point has branded newly privatised social care service Optalis, which is being set up by Wokingham Borough Council as a private company.

Sexy poster curbs “tricky” to implement, says ASA chief

Mon, 06 Jun 2011 17:19:00 GMT

Limiting the number of outdoor advertisements that appear outside schools will be “tricky” to implement, according to the advertising watchdog’s boss.

Cameron backs call for curbs on sexy posters

Mon, 06 Jun 2011 10:50:00 GMT

David Cameron has backed calls for a ban on marketing techniques that expose children to sexualised imagery.

Top retailers guide on responsible kids marketing

Fri, 03 Jun 2011 10:30:00 GMT

The UK’s biggest retailers have issued guidelines for the sector on selling and marketing clothing to children ahead of the publication of a Government-commissioned report that is expected to criticise shops that sell risqué clothes for kids.

Oxfam highlights global food crisis

Wed, 01 Jun 2011 10:00:00 GMT

Oxfam has launched a global marketing campaign to highlight the world’s looming food crisis.

Black holes in databases put fundraisers at disadvantage

Wed, 01 Jun 2011 09:39:00 GMT

Charity watchdog Fundraising Standards Board (FRSB) has warned the bodies it oversees to improve their use of data after seeing complaints about direct mail double.

Public back ad spend budget for Government campaigns

Wed, 25 May 2011 09:30:00 GMT

Two-thirds of people in the UK believe advertising is vital to the success of government campaigns on issues of public concern, such as climate change and drink driving.

Big Society Network launches first branded programmes

Mon, 23 May 2011 13:40:00 GMT

The Big Society Network, the independently funded charity that supports Prime Minister David Cameron’s volunteering and giving initiative, is launching its first branded programmes to push the idea “into action”.

Government makes fresh social media push for Big Society

Mon, 23 May 2011 11:00:00 GMT

The Government is to relaunch its Big Society project with a renewed focus on social networks and mobile to increase awareness.

Cabinet Office creates executive digital director role

Fri, 20 May 2011 16:51:00 GMT

The Cabinet Office has appointed The Guardian’s director of digital development Mike Bracken as its executive director of digital.