mad.co.uk : Media

TV viewing in Q4 drives up figures for 2009, says IPA

Tue, 09 Feb 2010 00:01:00 GMT

Average daily hours of television viewing rose to 3.94 hours in Q4 2009, according to the latest Trends in Television Report from the IPA.

Minogue and Snowdon star in M&S ad

Mon, 08 Feb 2010 16:00:00 GMT

Marks & Spencer is to launch a TV and print campaign with a new line up of celebrities including Dannii Minogue and Lisa Snowdon, for its spring fashion range.

Facebook cuts short Microsoft banner ad deal

Mon, 08 Feb 2010 14:30:00 GMT

Facebook is taking all display ad sales in-house, cutting short a deal with Microsoft which was due to end in 2011.

Google runs $5m Superbowl ad spot

Mon, 08 Feb 2010 14:30:00 GMT

Google broadcast its first TV ad promoting its search engine during last night's Superbowl as the company continues its move into traditional media advertising.

Hovis to launch 100% British wheat themed ad

Mon, 08 Feb 2010 14:15:00 GMT

Hovis is to launch a £5m television advertising campaign to support its conversion to 100% British wheat.

Youngsters explore British Museum with GRDD game

Mon, 08 Feb 2010 12:30:00 GMT

Graphics and interactive consultancy GRDD has created an online computer game for the British Museum.

Pizza Hut extend “any excuse” ad campaign with stickers

Mon, 08 Feb 2010 11:30:00 GMT

Pizza Hut is extending its £2m “any excuse” marketing campaign by launching a series of stickers that consumers can peel-off from selected bus stops.

Energy Saving Trust reviews digital agencies

Mon, 08 Feb 2010 10:00:00 GMT

The Energy Saving Trust (EST) is searching for a digital agency to take over its online media account.

FRijj to launch augmented reality campaign

Fri, 05 Feb 2010 16:45:00 GMT

Dairy Crest’s flavoured milk drink brand, FRijj, is launching a multi-media campaign featuring augmented reality across its entire range in a bid to drive consumer brand awareness.

Start launches experiential and events consultancy

Fri, 05 Feb 2010 14:15:00 GMT

Start has launched brand experiences and events consultancy Start Live.

Government alcohol campaign targets teens

Fri, 05 Feb 2010 12:15:00 GMT

The Department for Children, Schools & Families, (DCSF) is to launch the next phase of its alcohol and families campaign with a cinema advertisement.

GMG Radio names commercial strategy chief

Fri, 05 Feb 2010 12:15:00 GMT

GMG Radio has recruited Mediacom’s Richard Jacobs to take the role of head of commercial strategy.

Leerdammer launches first UK TV ad

Fri, 05 Feb 2010 10:45:00 GMT

Dutch cheese brand Leerdammer is launching its first UK television advertisement campaign, in a bid to raise its profile amongst British shoppers.

AOL Media appoints ex-Google VP to president

Fri, 05 Feb 2010 10:30:00 GMT

AOL has appointed David Eun as president of AOL Media and Studios, giving him responsibility for the business’s portfolio of over 80 sites and its publishing and video platforms.

Alfa Romeo launches Space Invaders themed TV ad

Fri, 05 Feb 2010 09:45:00 GMT

Alfa Romeo is launching a Space Invaders themed television advertisement to launch its new MiTo MultiAir models.

British Gas launches price drop campaign

Fri, 05 Feb 2010 09:30:00 GMT

British Gas has launched a press advertising campaign to tell customers it has cut its rates.

Facebook dominates mobile traffic, find first GSMA metrics

Thu, 04 Feb 2010 16:45:00 GMT

Data released by mobile operator body the GSMA has revealed Facebook dwarfs all other mobile internet traffic, accounting for almost half of total page views from the 16m people going online via their mobile in December.

Tesco Mobile to launch heavyweight TV campaign

Thu, 04 Feb 2010 16:00:00 GMT

Tesco Mobile is launching a heavyweight TV campaign to promote its “Triple Your Credit” pay as you go tariff.

National Accident Helpline plumps for CST

Thu, 04 Feb 2010 15:15:00 GMT

Personal injury legal specialist the National Accident Helpline has handed its £11m advertising business to Chick Smith Trott.

Toptable recruits former Capital Radio and Bauer marketer

Thu, 04 Feb 2010 14:45:00 GMT

Toptable, the dining online restaurant reservation service, has appointed former Capital Radio and lastminute.com marketer Carl Lyons as marketing director.

Telegraph to stop chasing unique users

Thu, 04 Feb 2010 12:00:00 GMT

Telegraph Media Group has become the latest publisher to shift its focus from chasing unique users.

Jeremy Leslie’s redesigned FHM set to hit the shelves

Thu, 04 Feb 2010 11:45:00 GMT

The redesigned FHM, which is Jeremy Leslie’s first completed project under the Magculture banner, hits shelves today.

Digital radio listening grows 11% after increased DAB take-up

Thu, 04 Feb 2010 10:30:00 GMT

Digital radio listening grew 11% over the past year, boosted by a 13% increase in people listening via DAB, according to the latest Rajar figures.

RAB recruits Linda Smith to new role

Thu, 04 Feb 2010 10:00:00 GMT

Commercial radio trade body the Radio Advertising Bureau has appointed former Capital Radio commercial director Linda Smith to the newly created role of executive chairman.

Rajars: Sir Terry bows out on top

Thu, 04 Feb 2010 10:00:00 GMT

Sir Terry Wogan bowed out of BBC Radio 2 on a high by equalling his best-ever audience figures, helping the Corporation increase its share of the radio market, according to audience listening figures.