mad.co.uk : Media

News Corp brands continue to take a hit

Mon, 18 Jul 2011 10:14:00 GMT

Ryanair and Virgin Media took a poke at News Corp this weekend as the phone hacking scandal continued to heat up and take more victims.

Rebekah Brooks resigns from News International

Fri, 15 Jul 2011 10:18:00 GMT

News International chief executive Rebekah Brooks has resigned from her role, following the phone hacking scandal, in a bid to save the company’s now tarnished reputation.

BBC Worldwide to use Facebook Credits for Doctor Who rentals

Tue, 12 Jul 2011 12:37:00 GMT

BBC Worldwide is to make its flagship series Doctor Who available to rent on Facebook - a first for the broadcaster.

Gov’t says NewsCorp/BSkyB decision could be delayed after NOTW closure

Fri, 08 Jul 2011 10:51:00 GMT

The government says culture secretary Jeremy Hunt’s decision on whether NewsCorp can go ahead to take full control of BSkyB “will take some time”, following the News of the World’s closure.

Rupert Murdoch backs News Int’s Rebekah Brooks

Wed, 06 Jul 2011 17:05:00 GMT

News Corporation chief Rupert Murdoch has backed News International chief executive Rebekah Brooks despite political pressure for her to resign over allegations of phone hacking at the News of the World.

GroupM downgrades global ad spend forecast for 2011

Wed, 06 Jul 2011 16:25:00 GMT

GroupM has slashed its prediction for global advertising spend growth this year by 1% due to the impact of the Japanese earthquake and the political upheavals in the Middle East.

Halifax cancels News of the World advertising

Wed, 06 Jul 2011 12:04:00 GMT

Halifax, one of the News of the World’s biggest advertisers, has become the latest brand to cancel its advertising with the newspaper, following the fresh hacking allegations that have emerged.

Key online advertiser William Hill reviews ad spend with NOTW

Wed, 06 Jul 2011 11:37:00 GMT

Key News International digital sponsor William Hill is the latest company to review its commercial arrangements with News of the World, following hacking allegations this week.

Npower reviews News of the World advertising following Dowler hacking accusations

Tue, 05 Jul 2011 15:00:00 GMT

Npower is the first in what could be a series of brands to announce it is reviewing its advertising account with the News of the World, following fresh phone hacking allegations against the newspaper.

Channel 5 pioneers Facebook voting for Big Brother

Tue, 05 Jul 2011 10:00:00 GMT

Channel 5 is to use Facebook as a voting platform for reality show Big Brother for the first time.

Mumsnet launches blogging network

Mon, 04 Jul 2011 10:15:00 GMT

Mumsnet has launched a blogging network that allows its authors to share advertising revenue on the content they generate.

Star Wars maker pulls Greenpeace ad

Mon, 04 Jul 2011 10:00:00 GMT

Greenpeace’s spoof of Volkswagen’s Darth Vader ad has been pulled by YouTube pending a copyright dispute with LucasFilm.

The Times claims 100,000 paying digital subscribers

Fri, 01 Jul 2011 12:01:00 GMT

The Times has claimed it has more than 100,000 paying digital subscribers, one year on from introducing a paywall.

Justin Timberlake to front MySpace under new owner Specific Media

Thu, 30 Jun 2011 11:05:00 GMT

Ad network Specific Media has bought MySpace from NewsCorp for $35m (£219m) – a fraction of its peak value – deploying Justin Timberlake to front the network.

BARB set to measure web TV audiences

Thu, 30 Jun 2011 10:20:00 GMT

Television measurement agency BARB is rolling out a new meter to measure viewing on PCs, laptops and tablets, which will provide more accurate information about the increasingly digital TV audience.

Government backs NewsCorp’s bid to takeover BSkyB

Thu, 30 Jun 2011 09:46:00 GMT

Culture secretary Jeremy Hunt has given the green light to Rupert Murdoch’s NewsCorp to take full control of BSkyB, subject to a further public consultation.

Simon Cowell’s Syco aims to turn artists into brands

Wed, 29 Jun 2011 00:01:00 GMT

Simon Cowell’s music label Syco is shifting the way it promotes its artists to be brand-led, with a series of multi-platform campaigns to make its acts as recognisable as household brands.

CNBC names marketing head to focus on partnerships

Tue, 28 Jun 2011 14:44:00 GMT

CNBC, the business and financial news channel, has appointed a former Time and Fortune magazines marketing chief to focus on helping the company sign commercial deals.

Over 50s drive Facebook growth, study says

Mon, 27 Jun 2011 11:01:00 GMT

A record 28.6 million people in the UK visited Facebook in May, according to UKOM/Nielsen.

Over 50-s drive Facebook growth, study says

Mon, 27 Jun 2011 11:01:00 GMT

A record 28.6 million people in the UK visited Facebook in May, according to UKOM/Nielsen.

Absolute Radio offers location-based personalised ads

Fri, 24 Jun 2011 10:00:00 GMT

Absolute Radio is to offer brands the chance to run Spotify style personalised ads targeting listeners tuning to the station’s online stream.

Sony creates digital home for Harry Potter

Thu, 23 Jun 2011 16:00:00 GMT

Author J.K. Rowling, has partnered with Sony to create Pottermore the new online home of Harry Potter in a bid to keep the franchise alive beyond the release of the final film Harry Potter and the Deathly Hallows part 2 next month.

New trend to pay for premium TV will benefit brands, Time Warner chief exec claims

Thu, 23 Jun 2011 15:12:00 GMT

The future of TV will be more consumers paying a premium for quality content, according to Time Warner chief executive Jeffrey Bewkes.

Yahoo! launches celeb site OMG! in Europe

Wed, 22 Jun 2011 12:25:00 GMT

Yahoo! is preparing to launch its celebrity and entertainment site omg! in Europe.

WPP media arm sees weaker ad spend growth for 2011

Wed, 22 Jun 2011 10:50:00 GMT

GroupM, the parent company of WPP media agency networks, has more than halved its UK ad spend growth forecast for 2011 to 1.5%.