mad.co.uk : Media

Rajars show continued growth of digital radio

Fri, 03 Jul 2009 11:00:00 GMT

Internet radio is continuing to boom, according to the latest Rajar findings, with 16.9m UK adults tuning in online.

Yahoo! creates new global brand role

Fri, 03 Jul 2009 10:15:00 GMT

Yahoo! has appointed Penny Baldwin to the new role of senior vice president, global integrated marketing and brand management.

Microsoft says MSN brand needs work before Bing launch

Fri, 03 Jul 2009 00:00:00 GMT

Microsoft is committed to ensuring Bing is the best search experience online ahead of launching any major UK marketing activity, according to Ashley Highfield, MD and VP of consumer and online at Microsoft UK.

Penguin launches first standalone premium site for Puffin imprint

Fri, 03 Jul 2009 00:00:00 GMT

We Make Stories is aimed at increasing levels of creativity and literacy among young children rather than driving book sales

Spotify offers free stream of Random House audiobook

Fri, 03 Jul 2009 00:00:00 GMT

On-demand music service Spotify is to allow visitors to stream a free audiobook for the first time following a deal with publisher Random House.

Vodafone awards LBi global digital brief

Thu, 02 Jul 2009 14:45:00 GMT

Vodafone, the UK’s second largest mobile operator, is understood to have appointed LBi to handle its global digital strategy.

Associated Northcliffe Digital launches hyperlocal social sites

Thu, 02 Jul 2009 14:00:00 GMT

Associated Northcliffe Digital (AND) has launched the first phase of its hyperlocal sites, rolling out 23 local community sites in South West England.

Bing indexes Twitter updates

Thu, 02 Jul 2009 12:15:00 GMT

Microsoft has begun including Twitter updates in its Bing results as the race to provide real-time search results hots up.

IPC promotes Pick Me Up to boost sales

Thu, 02 Jul 2009 10:45:00 GMT

Weekly magazine Pick Me Up is to sponsor Jerry Springer and Maury Povich on Virgin Media TV’s Living 1 and Living 2 as part of a new marketing burst to boost the revamped title.

Economist targets “intellectually curious”

Thu, 02 Jul 2009 10:30:00 GMT

The Economist is launching a new brand strategy in a bid to widen its appeal to new readers.

Sky to fight Ofcom call to open up pay TV market

Thu, 02 Jul 2009 00:00:00 GMT

television

Turning the page

Thu, 02 Jul 2009 00:00:00 GMT

Does the success of Dennis's digital magazines show the way forward for advertisers and publishers facing a drop in print sales?

Beeb's expenses boo-boo masks bigger issues on the licence fee

Thu, 02 Jul 2009 00:00:00 GMT

The hoo-ha surrounding the BBC expenses scandal is obscuring more pressing issues concerning the very future of the licence fee

What's in the box?

Thu, 02 Jul 2009 00:00:00 GMT

Games console manufacturers are striking deals with media partners to deliver online video content. But how much does the public want this, and what does it mean for the evolution of TV?

Absolute plots iAmp to extend mobile access

Thu, 02 Jul 2009 00:00:00 GMT

radio

Yahoo! plots major rebrand to boost its global standing

Thu, 02 Jul 2009 00:00:00 GMT

digitalOverhaul thought to be the reason for delay in unveiling new homepage. By Mary-Louise Clews

Spotify debuts full-screen billboard ads

Wed, 01 Jul 2009 09:45:00 GMT

Music streaming service Spotify has rolled out a new a display advertising format in the form of full-screen billboard ads as apart of a 3 Mobile campaign.

Orange promotes head of media

Wed, 01 Jul 2009 09:30:00 GMT

Orange UK’s former head of media, Ian Smith, has been promoted to head of brand communications.

Blyk in talks with Orange over first partnership deal

Wed, 01 Jul 2009 09:30:00 GMT

Ad-funded virtual mobile operator Blyk is on the verge of agreeing its first partnership deal.

YouTube hands over ad sales to publishers

Wed, 01 Jul 2009 09:15:00 GMT

YouTube has struck its first deals allowing publishers to sell advertising around their own content on the video-sharing site. Bauer and IPC Media are the first magazine publishers to sell advertising themselves on their channels for popular magazine brands including NME, Nuts, FHM and Kerrang!.

Iceland renegotiates “I’m a celebrity….” deal

Tue, 30 Jun 2009 10:50:00 GMT

Iceland has signed up to continue its four-year long sponsorship of hit ITV show “I’m a Celebrity…..Get Me Out of Here” for a further two years.

Ratchiff steps down at Five

Tue, 30 Jun 2009 10:30:00 GMT

Five has confirmed that Carl Ratcliff, head of brand strategy and marketing, is stepping down.

Facebook fills CFO role

Tue, 30 Jun 2009 10:30:00 GMT

Facebook has hired a chief financial officer, David Ebersman, to fill a role which has stood empty for three months.

Smirnoff to launch new global positioning

Tue, 30 Jun 2009 09:30:00 GMT

Diageo is to launch a £15m global campaign for its Smirnoff vodka brand.

Diageo to launch new global positioning

Tue, 30 Jun 2009 09:30:00 GMT

Diageo is to launch a £15m global campaign for its Smirnoff vodka brand.