mad.co.uk : Marketing

Brand Potential offers “brand acceleration” to clients

Mon, 08 Feb 2010 15:30:00 GMT

Former 1HQ staffers have launched a brand consultancy called Brand Potential.

GMG Radio names commercial strategy chief

Fri, 05 Feb 2010 12:15:00 GMT

GMG Radio has recruited Mediacom’s Richard Jacobs to take the role of head of commercial strategy.

Samsung appoints ex-Apple marketing head as European brand director

Thu, 04 Feb 2010 14:00:00 GMT

Samsung has appointed former Apple marketer Will Lever as its new European brand director.

COI plumps for GroupM offering for media buying

Thu, 04 Feb 2010 10:30:00 GMT

COI Communications has appointed WPP’s media offering GroupM M4C to handle its centralised £250m media planning business.

Honda launches new crowd-sourcing initiative

Thu, 04 Feb 2010 06:00:00 GMT

Honda Motor Europe is launching a new crowd-sourcing project called ‘Live Every Litre’.

Mobilise the people to shape your brand

Thu, 04 Feb 2010 00:00:00 GMT

The ability of personal recommendation online to sway purchasing decisions is well known, but some major brands are taking the concept of consumer influence a step further, harnessing its power to reposition brands, develop new products and broaden appeal. By Jo Roberts

Secret Marketer

Thu, 04 Feb 2010 00:00:00 GMT

Best Buy - the world's largest consumer electronics retailer - has announced it is to open its first UK stores this year. The company already has a UK joint venture with the retail arm of Carphone Warehouse and also owns the much-acclaimed Geek Squad IT support business, which it acquired in 2002.

Be on guard against hype/ it can seriously backfire

Thu, 04 Feb 2010 00:00:00 GMT

New media channels mean consumers now have very public ways to air their disappointments when the hype fails to hit the mark

Futurebrand’s Jasmine Montgomery launches design consultancy

Wed, 03 Feb 2010 15:15:00 GMT

Former Futurebrand London managing director Jasmine Montgomery has set up an international branding and design consultancy in partnership with David Grainger.

The Times creates head of marketing position

Tue, 02 Feb 2010 10:30:00 GMT

News International has appointed Paul Gilshan to the new role of head of marketing for The Times.

Molson Coors names marketing director

Tue, 02 Feb 2010 09:00:00 GMT

Molson Coors (UK), owner of the Carling, Grolsch and Coors Light brands, have appointed Chris McDonough as its marketing director.

Bolland to join M&S on 1 May

Mon, 01 Feb 2010 16:15:00 GMT

Marc Bolland will join Marks & Spencer as its new chief executive on May 1.

Equifax names marketing director

Thu, 28 Jan 2010 17:00:00 GMT

Business and marketing information company Equifax has promoted Rob Cormican to the position of marketing director, as it focuses on business growth emerging from the recession.

ITV names Adam Crozier as chief executive

Thu, 28 Jan 2010 12:30:00 GMT

ITV has appointed Royal Mail boss and former ad agency executive Adam Crozier as chief executive.

Marketers: tougher ad restrictions on the way

Thu, 28 Jan 2010 00:00:00 GMT

advertising

Secret Marketer

Thu, 28 Jan 2010 00:00:00 GMT

This time last year, the retail sector appeared to be crumbling with multiple stories of business failures and collapses. As we begin a new decade, the results coming out of the high street seem to be a great deal better. If I am reading my newspapers correctly, it seems that almost all retailers have enjoyed a reasonably good Christmas - in fact, many are reporting their best ever festive trading figures.

Man on a mission

Thu, 28 Jan 2010 00:00:00 GMT

He's the man who is marketing our potential future prime minister. But Havas' David Jones has many missions, as Louise Jack finds out

Bring all sales channels under one umbrella

Thu, 28 Jan 2010 00:00:00 GMT

Retailers allow up to 60% of potential customers to slip through numerous gaps in their multichannel purchasing strategies, and must better integrate their online and high street operations. By Jo Roberts

And now for a word on our political leaders

Thu, 28 Jan 2010 00:00:00 GMT

The Party Political Broadcast season is about to get under way, but given its inability to sway public votes, should we forego the masquerade?

Absolute implements top-level restructure

Thu, 28 Jan 2010 00:00:00 GMT

RADIO

Morrisons names Dalton Philips as new chief exec

Wed, 27 Jan 2010 16:45:00 GMT

Morrisons has appointed former Walmart executive Dalton Philips as its new chief executive, replacing Mark Bolland.

Sony Europe appoints ex-PHD strategy director

Tue, 26 Jan 2010 17:00:00 GMT

Dominic Fawcett, the former worldwide strategy director of PHD, is to join Sony Consumer Marketing Europe as its new divisional director of media.

Aviva appoints ZenithOptimedia

Mon, 25 Jan 2010 12:00:00 GMT

Insurance brand Aviva has appointed ZenithOptimedia as its global media buying, planning and digital agency following a competitive pitch against undisclosed agencies.

TNS Worldpanel rebrands as Kantar Worldpanel

Mon, 25 Jan 2010 10:00:00 GMT

Market research consortium TNS Worldpanel is rebranding as Kantar Worldpanel from today (25 January).

Channel 4 names David Abraham as chief executive

Fri, 22 Jan 2010 12:30:00 GMT

Channel 4 has appointed UKTV boss and former advertising agency founder David Abraham as its new chief executive.