mad.co.uk : Marketing

Yahoo! creates new global brand role

Fri, 03 Jul 2009 10:15:00 GMT

Yahoo! has appointed Penny Baldwin to the new role of senior vice president, global integrated marketing and brand management.

Alibaba.com in EMEA brand push

Fri, 03 Jul 2009 10:15:00 GMT

E-commerce company Alibaba.com has appointed Truly London to spearhead a major campaign across Europe, the Middle East and Africa in a bid to boost its brand awareness.

DMG eyes extending ASA’s digital remit

Thu, 02 Jul 2009 16:30:00 GMT

The Digital Media Group (DMG) is in advanced discussions with a number of industry sectors that could lead to the Advertising Standards Authority assuming regulation of marketing communications on companies’ own websites.

Unilever reviews global media agencies

Thu, 02 Jul 2009 15:45:00 GMT

Unilever is reviewing its media agency relationships in the UK, North America, France, Germany, Spain and several other “key” markets.

Sir Keith launches new anti-Coutts campaign

Thu, 02 Jul 2009 12:15:00 GMT

Sir Keith Mills, Air Miles and Nectar founder and a key figure of the London 2012 Olympics, has launched another press ad campaign against Coutts, the subsidiary of the Royal Bank of Scotland.

Secret Marketer

Thu, 02 Jul 2009 00:00:00 GMT

Regular readers of this column (I do hope that there are some of you out there) will remember that I was rather underwhelmed by my recent visit to the Hampton Court Foodies Festival. Bruised but not battered by this experience, I continued my epicurean tour with a trip to Taste of London in Regent's Park last weekend. What a difference. The atmosphere was buzzing, the organisation terrific and the sold-out signs were up as the capital's designer restaurants relocated their kitchens for a picnic in the park.

Marketing Week survey will reveal top London agencies

Thu, 02 Jul 2009 00:00:00 GMT

MARKETING SERVICESAgency Reputation research has been updated to make it more representative of client needs

Kotler provides seat belts for the bumpy ride ahead

Thu, 02 Jul 2009 00:00:00 GMT

According to marketing guru Philip Kotler, long periods of prosperity are a thing of the past. Turbulent times are the new order

Marketers must mend corporate reputations

Wed, 01 Jul 2009 16:45:00 GMT

MW Live: Birds Eye chief executive Martin Glenn called on marketers to address their reputations both with consumers and the financial community at today’s Marketing Week Live event (July 1).

Marketers need to justify spending or face cuts

Wed, 01 Jul 2009 16:30:00 GMT

Marketing Week Live: Marketers need to strictly measure the return on investment from campaigns or face having their marketing budgets cut, according to Virgin Atlantic’s sales and marketing director, Paul Dickinson.

Orange promotes head of media

Wed, 01 Jul 2009 09:30:00 GMT

Orange UK’s former head of media, Ian Smith, has been promoted to head of brand communications.

Cadbury reshuffles European leadership

Wed, 01 Jul 2009 09:15:00 GMT

Cadbury European president Tamara Minick-Scokalo is thought to be leaving the confectionery company after just six months in the top job amid an overhaul of the confectioner’s senior European team.

Ratchiff steps down at Five

Tue, 30 Jun 2009 10:30:00 GMT

Five has confirmed that Carl Ratcliff, head of brand strategy and marketing, is stepping down.

Schmidt stands by YouTube’s revenue earning potential

Fri, 26 Jun 2009 16:15:00 GMT

Cannes: YouTube will meet its ad revenue earning potential, Google chairman and chief executive, Eric Schmidt has claimed today (June 26).

Brandowners: advertising must be creative in tough times

Fri, 26 Jun 2009 14:15:00 GMT

Cannes: Leading marketers have called for advertising briefs to remain committed to great ideas that consumers can interact with in the face of the deepening recession.

Microsoft signs deal with Publicis Groupe

Thu, 25 Jun 2009 17:00:00 GMT

Cannes: Microsoft Advertising has secured a global partnership deal with Publicis Groupe for a major research project to improve the targeting of online and TV advertising.

Lowe appoints Wall global CEO

Thu, 25 Jun 2009 10:45:00 GMT

Lowe Worldwide has confirmed the appointment of Fallon London founder, Michael Wall, as global chief executive following weeks of speculation.

UNICEF champions children’s rights

Thu, 25 Jun 2009 10:00:00 GMT

UNICEF UK has today (July 25) launched a marketing campaign that aims to highlight the importance of upholding children’s rights.

Why marketers must build better relationships with pr

Thu, 25 Jun 2009 00:00:00 GMT

The recession has sparked a trend towards consumer distrust of brands, enabling PR to step up to the plate and prove its true worth

Consumers are slowly learning how to cope

Thu, 25 Jun 2009 00:00:00 GMT

As attitudes to the recession shift from fear to acceptance, marketers would be wise to follow the spending patterns set by consumers as they establish coping strategies. By Joe Fernandez

British Library recruits FT marketer

Wed, 24 Jun 2009 16:00:00 GMT

Former Financial Times marketer Frances Brindle has been appointed director of strategic marketing and communications for the British Library.

Hovis awards Agency Republic digital account

Wed, 24 Jun 2009 12:45:00 GMT

Premier Foods’ has appointed Agency Republic to handle its digital account for its Hovis bread brand following a pitch against a number of undisclosed agencies.

ASA raps SMS financial ad

Wed, 24 Jun 2009 09:45:00 GMT

The Advertising Standards Authority has stepped up its clampdown on misleading financial services advertising by banning a campaign that implied a company could easily write off debt.

Nike calls for better consumer understanding

Tue, 23 Jun 2009 17:15:00 GMT

Stefan Olander, global director of brand connections at Nike, has called on brands and agencies to better understand the consumer journey in order to be relevant and build genuine relationships with customers, reports Danielle Long from Cannes.

GfK NOP promotes top staffers

Tue, 23 Jun 2009 15:00:00 GMT

GfK NOP, the market research company, has promoted managing director Phyllis Macfarlane into the new role of chairman.