mad.co.uk : Marketing

Marketing budgets cut as confidence drops

Thu, 14 Jul 2011 10:09:00 GMT

Almost a quarter of companies cut their marketing budgets in the second quarter as they looked to bolster profit amid continuing concern over the state of the economy, according to the latest Bellwether report.

TNS recruits Lambie-Nairn and plans new brand identity

Tue, 05 Jul 2011 09:00:00 GMT

Custom market research company TNS has appointed Martin Lambie-Nairn as creative director to work on the company’s brand identity and on the look and feel of its research tools.

Marketers ignoring valuable older generation in pursuit of youth

Tue, 28 Jun 2011 14:30:00 GMT

Diageo’s chief marketing officer Andy Fennell has warned marketers to stop being obsessed with targeting youth as they risk neglecting a “valuable and influential” older audience.

Tuition fees will cause marketing brain drain, says recruiter

Thu, 23 Jun 2011 09:39:00 GMT

Brands are facing a marketing brain drain because of their insistence on recruiting from what is likely to be a “shrinking pool” of graduates, a report has warned.

Don't let your customers fade from view

Thu, 23 Jun 2011 00:00:00 GMT

Latest figures indicate that people are becoming less inclined to hand over their personal details in return for benefits such as discounts and samples, challenging marketers to step up their powers of persuasion. By MaryLou Costa

Multi-channel campaigns are the most effective

Tue, 21 Jun 2011 14:52:00 GMT

Multi-channel campaigns that focus on a central brand theme deliver the best return on investment, according to a new report published by the IPA.

“Still work to do” in industry gender equality, says Johnson and Johnson’s Kaldec

Tue, 21 Jun 2011 14:30:00 GMT

There is still “work to do” when it comes to the amount of women in senior management roles, said Johnson and Johnson’s worldwide vice president of global marketing Kimberly Kaldec at the Cannes Lions Festival today.

UK ad spend growth weaker than forecast, says AA/Warc

Tue, 21 Jun 2011 12:33:00 GMT

The forecast for UK advertising spend growth in 2011 has been halved in the latest Advertising Association (AA)/Warc figures.

Sir Terry Leahy invests in mobile coupon company

Mon, 20 Jun 2011 13:20:00 GMT

Mobile coupon company Eagle Eye Solutions is looking to add retail partners and has received £1.5m from a group led by ex-Tesco CEO Sir Terry Leahy.

Industry reacts to view that marketers lack credibility

Thu, 16 Jun 2011 13:09:00 GMT

Top industry bodies have reacted to a report that suggests 73% of CEOs feel marketing professionals lack credibility and views from Merlin’s chief executive that young marketing executives are “too siloed” to be successful in the boardroom.

BT’s Gavin Paterson named as AA president

Thu, 16 Jun 2011 00:01:00 GMT

BT Retail chief executive and newly appointed president of the Advertising Association (AA) Gavin Patterson says that advertising can play a crucial role in helping the UK build its competitive edge in the digital and creative industries.

Sky combines mobile and online live TV service

Thu, 16 Jun 2011 00:00:00 GMT

ONLINE

RBS puts a community spin on Andy Murray deal

Thu, 16 Jun 2011 00:00:00 GMT

sponsorship

Why websites generate much more than sales

Thu, 16 Jun 2011 00:00:00 GMT

Brands achieve a far higher ROI if they treat their retail website and mobile app as an integral part of a customer's journey, Michael Barnett heard at the Marketing Week 1-2-1 ecommerce summit

Quorn to invest bulk of £6m budget on TV advertising

Thu, 16 Jun 2011 00:00:00 GMT

FOODMeat-free brand repositions itself as 'aspirational and normal' after sales rise 7%. By Lara O'Reilly

Retail journey is digitally clear

Thu, 16 Jun 2011 00:00:00 GMT

Don't fall for the myth of repositioning

Thu, 16 Jun 2011 00:00:00 GMT

Last week the media was abuzz with a series of leaked Labour documents that revealed a rare glimpse into the top level strategic thinking that was going on behind the doors of Number 10 during the transition of power from Blair to Brown and the run-up to what was expected to be the 2009 election.

Wrong to make focus groups the centre of your attention

Thu, 16 Jun 2011 00:00:00 GMT

Richard Madden's column in last week's issue ('Variety is the lifeblood of consumer research' MW June 9) was an interesting read for a lifelong qualitative researcher like myself.

Ofcom probes buying and selling of TV ad minutes

Thu, 16 Jun 2011 00:00:00 GMT

REGULATION

Social media sites drum up more new business

Thu, 16 Jun 2011 00:00:00 GMT

digital

Wrangler and North Face owner buys Timberland

Thu, 16 Jun 2011 00:00:00 GMT

clothing

Virgin Media unites brand, marketing and insight teams

Thu, 16 Jun 2011 00:00:00 GMT

media

Fashion leader maps out an international future

Thu, 16 Jun 2011 00:00:00 GMT

Online fashion retailer Asos racks up profits of more than £28m and is aiming for a £1bn turnover by 2015. MaryLou Costa talks to chief executive and founder Nick Robertson about his plans for global expansion

Data can turn any dream into reality

Thu, 16 Jun 2011 00:00:00 GMT

Asos founder Nick Robertson is already one of the UK's most admired CEOs. If he can replicate his success internationally as planned, that reputation will soon spread further. In turn, expanding across borders without losing the potency or values of the brand will rely on having the right people and the right kit to use customer data to its fullest.

Data gives Ann Summers ammo for more 'M&S' promos

Thu, 16 Jun 2011 00:00:00 GMT

retail