mad.co.uk : Food & Drink

Analysis: Alcohol industry under fire

Fri, 03 Jul 2009 17:00:00 GMT

As an industry, alcoholic drinks makers and its marketers are fast becoming among the most demonised groups in the country, responsible for some of society’s worst ills – binge drinking, anti social behaviour and a growing public health crisis.

Simmer works on Claire’s Handmade preserves

Fri, 03 Jul 2009 12:30:00 GMT

Simmer is designing a new identity, packaging, website and marketing materials for artisan preserve-maker Claire’s Handmade.

Barraclough works on vegetarian brands

Fri, 03 Jul 2009 12:15:00 GMT

Cheshire-based Barraclough Associates is working on a project to refine and develop the Vegetarian Society’s brands.

Ramsay stars in Gordon’s ad

Fri, 03 Jul 2009 09:45:00 GMT

Diageo is to launch a new marketing campaign for Gordon’s Gin featuring brand ambassador and celebrity chef Gordon Ramsay.

ECJ clears Dutch brewer over use of Bavaria name

Thu, 02 Jul 2009 17:15:00 GMT

The European Court of Justice (ECJ) has cleared Dutch brewer Bavaria to continue to produce and market 'Bavaria' beer following complaints from brewers from the German region that their beer is geographically protected.

Unilever reviews global media agencies

Thu, 02 Jul 2009 15:45:00 GMT

Unilever is reviewing its media agency relationships in the UK, North America, France, Germany, Spain and several other “key” markets.

Coca-Cola sponsors Somerset House gigs

Thu, 02 Jul 2009 10:15:00 GMT

Coca-Cola is to be the headline sponsor of the Summer Series of music concerts at Somerset House featuring Grace Jones (pictured), Calvin Harris and others.

Marketers must mend corporate reputations

Wed, 01 Jul 2009 16:45:00 GMT

MW Live: Birds Eye chief executive Martin Glenn called on marketers to address their reputations both with consumers and the financial community at today’s Marketing Week Live event (July 1).

Unilever plans inspiring design book ahead of roster review

Wed, 01 Jul 2009 11:45:00 GMT

Unilever is assembling a book of ‘inspiring design’, ahead of an expected roster review at the end of the year, according to sources close to the manufacturer.

Cadbury reshuffles European leadership

Wed, 01 Jul 2009 09:15:00 GMT

Cadbury European president Tamara Minick-Scokalo is thought to be leaving the confectionery company after just six months in the top job amid an overhaul of the confectioner’s senior European team.

Cadbury relaunches Trebor mints with packs by JKR

Tue, 30 Jun 2009 12:30:00 GMT

Cadbury is set to relaunch its Trebor Extra Strong Mints and Softmints brands, with packaging designed by Jones Knowles Ritchie.

Smirnoff to launch new global positioning

Tue, 30 Jun 2009 09:30:00 GMT

Diageo is to launch a £15m global campaign for its Smirnoff vodka brand.

Diageo to launch new global positioning

Tue, 30 Jun 2009 09:30:00 GMT

Diageo is to launch a £15m global campaign for its Smirnoff vodka brand.

Elmwood repackages Anchor Squirty Cream

Mon, 29 Jun 2009 12:30:00 GMT

Anchor is relaunching its Squirty Cream brand, with new packaging designed by Elmwood.

McDonald’s focuses on quality of beef

Mon, 29 Jun 2009 09:30:00 GMT

McDonald’s is launching the latest instalment of its “That’s What Makes McDonald’s” campaign focusing on the fact that its burgers are made from whole cuts of real beef.

Jones Knowles Ritchie serves up new Scrumpy Jack can

Thu, 25 Jun 2009 14:00:00 GMT

Scrumpy Jack cider is relaunching with new packaging by Jones Knowles Ritchie.

Nestlé Waters to pitch pan-Euro brief

Thu, 25 Jun 2009 09:30:00 GMT

Nestlé Waters, maker of Buxton and Vittel, is understood to be pitching out a pan-European ad brief to create a campaign encompassing all its bottled water brands.

MPs to probe industry on alcohol ads

Wed, 24 Jun 2009 16:15:00 GMT

Advertising watchdogs and the alcohol industry will be asked to explain how effective self-regulation has been in curbing under-age drinking next week by a group of influential MPs.

Hovis awards Agency Republic digital account

Wed, 24 Jun 2009 12:45:00 GMT

Premier Foods’ has appointed Agency Republic to handle its digital account for its Hovis bread brand following a pitch against a number of undisclosed agencies.

Russian vodka brand pushes premium positioning

Wed, 24 Jun 2009 12:15:00 GMT

Russian Standard is to launch a marketing campaign to raise awareness of the vodka brand’s origins and history.

Slice Design harks back to sweeter times for Cadbury

Wed, 24 Jun 2009 12:00:00 GMT

Cadbury is relaunching its Curly Wurly, Fudge, Chomp and Freddo bars with new, nostalgic packaging created by Slice Design.

Retailers reject criticism of alcohol promotions

Wed, 24 Jun 2009 09:45:00 GMT

The British Retail Consortium has rejected claims from a coalition of health bodies that cut-price alcohol promotions could contribute to a health “crisis”.

Coca-Cola admits social media failings

Tue, 23 Jun 2009 13:45:00 GMT

Jonathan Mildenhall, VP of global advertising strategy and creative excellence at The Coca-Cola Company, has admitted the company is playing catch-up with user-generated content but plans to increase its social media output, reports Danielle Long from Cannes.

Bacardi launches drink-driving viral

Mon, 22 Jun 2009 14:30:00 GMT

Bacardi has launched a viral ad starring Michael Schumacher as part of its Champions Drink Responsibly campaign.

Molson loses marketing director

Fri, 19 Jun 2009 10:15:00 GMT

Molson Coors UK marketing director Simon Davies is leaving the brewer after 13 years.