mad.co.uk : Food & Drink

John West plots biggest marketing campaign to date

Mon, 08 Feb 2010 15:15:00 GMT

John West, the canned fish brand, is looking to boost interest in its products with what it claims is its biggest marketing campaign to date.

Hovis to launch 100% British wheat themed ad

Mon, 08 Feb 2010 14:15:00 GMT

Hovis is to launch a £5m television advertising campaign to support its conversion to 100% British wheat.

Coca-Cola goes back to Open Happiness push

Mon, 08 Feb 2010 12:00:00 GMT

Coca-Cola Great Britain is bringing back its “Open Happiness” campaign, as part of its latest multi-million pound marketing push for 2010.

Pizza Hut extend “any excuse” ad campaign with stickers

Mon, 08 Feb 2010 11:30:00 GMT

Pizza Hut is extending its £2m “any excuse” marketing campaign by launching a series of stickers that consumers can peel-off from selected bus stops.

Birds Eye to promote frozen vegetable ranges

Mon, 08 Feb 2010 09:45:00 GMT

Birds Eye is launching a £5.5m marketing campaign to support its recently launched Field Fresh vegetable sub-range.

Government alcohol campaign targets teens

Fri, 05 Feb 2010 12:15:00 GMT

The Department for Children, Schools & Families, (DCSF) is to launch the next phase of its alcohol and families campaign with a cinema advertisement.

Leerdammer launches first UK TV ad

Fri, 05 Feb 2010 10:45:00 GMT

Dutch cheese brand Leerdammer is launching its first UK television advertisement campaign, in a bid to raise its profile amongst British shoppers.

Cadbury brand will be removed from Stock Exchange listings

Fri, 05 Feb 2010 10:00:00 GMT

The Cadbury brand is to be removed from the London Stock Exchange listings on 8 March, following the completion of its takeover earlier this week.

Kraft to poach ex-Cadbury Europe president

Thu, 04 Feb 2010 11:45:00 GMT

Cadbury’s former European president Tamara Minick-Scokalo is reportedly joining Kraft Foods Europe as head of European confectionery.

Design Bridge’s safer pint-glass prototypes unveiled

Thu, 04 Feb 2010 11:30:00 GMT

Design Bridge has developed two prototype pint glasses in a bid to crack the problem of glasses being used in violent assaults.

Foster’s to review UK advertising account

Thu, 04 Feb 2010 10:15:00 GMT

Heineken UK has put the UK advertising account for Foster’s up for pitch.

Unilever sales up driven by volume growth

Thu, 04 Feb 2010 09:15:00 GMT

Consumer goods group Unilever, which owns the Dove, Peperami and Lynx brands, has posted a 1.8% rise in fourth-quarter sales, driven by strong volume growth.

Factory Design creates wine pourer and stopper for Screwpull

Wed, 03 Feb 2010 12:30:00 GMT

Factory Design has spent three years developing a product for Le Creuset-owned brand Screwpull which promises to act as a wine pourer, stopper and aerator.

Fallon loses MD Karina Wilshire to Anomaly

Wed, 03 Feb 2010 11:45:00 GMT

Fallon is believed to be losing its managing director and partner Karina Wilsher to US agency Anomaly.

Kraft completes takeover of Cadbury

Wed, 03 Feb 2010 09:00:00 GMT

Kraft Foods has sealed its takeover of Cadbury after over 70% of shareholders in the UK’s largest confectioner voted in favour of the deal.

“It has to be Heinz” ad to re-run after strong sales increase

Tue, 02 Feb 2010 17:15:00 GMT

Heinz is re-running its £5m "It has to be Heinz" umbrella marketing campaign, following a noticeable increase in sales after the initial burst.

Müller to sponsor Deal or No Deal

Tue, 02 Feb 2010 17:15:00 GMT

Müller Corner is to sponsor Channel 4 primetime game show Deal or No Deal.

Ryvita launches new TV ads

Tue, 02 Feb 2010 16:30:00 GMT

Ryvita is launching a television advertising campaign, aimed at introducing more women to the crispbread brand.

Carlsberg trots out the Tetley Huntsman

Tue, 02 Feb 2010 09:45:00 GMT

Carlsberg UK is to bring back the Tetley’s Huntsman icon to help champion its classic cask ale and is developing an outdoor campaign to support the brand.

Mellow Birds coffee targets students

Tue, 02 Feb 2010 09:15:00 GMT

Kraft Foods’ Mellow Birds coffee brand is launching an experiential campaign targeting students.

Molson Coors names marketing director

Tue, 02 Feb 2010 09:00:00 GMT

Molson Coors (UK), owner of the Carling, Grolsch and Coors Light brands, have appointed Chris McDonough as its marketing director.

Yorkshire Tea launches TV ad

Mon, 01 Feb 2010 12:15:00 GMT

Yorkshire Tea is launching a £3.7m integrated campaign to promote its new brand messaging and drive consumer awareness of its offerings.

Cadbury to sponsor 2012 Olympics sailing venue

Mon, 01 Feb 2010 10:30:00 GMT

Cadbury is to sponsor Olympic sailing venue The Weymouth and Portland National Sailing Academy (WPNSA) for the next five years. It is already a sponsor of the London 2012 Olympic Games.

PepsiCo plans health drive

Mon, 01 Feb 2010 09:30:00 GMT

PepsiCo is planning a $30bn (£19m) push to drive the healthier foods in its portfolio according to reports.

Schools Food Trust to launch canteen makeover campaign

Fri, 29 Jan 2010 14:00:00 GMT

The School Food Trust is to launch an integrated campaign to promote school canteens as the ideal place to eat school meals.