mad.co.uk : Food & Drink

McDonald’s to open its largest eatery at Olympics

Wed, 20 Jul 2011 10:23:00 GMT

McDonald’s is readying is largest ever restaurant to open on the site of the London 2012 Olympics.

Starbucks reorganises business to drive growth

Tue, 12 Jul 2011 10:41:00 GMT

Starbucks is to invest in its Seattle’s Best Coffee and Tazo tea brands to build its multi-brand business as it overhauls its global organisation to drive growth.

Kellogg’s launches festival push

Tue, 12 Jul 2011 09:55:00 GMT

Kellogg’s is launching a major experiential push targeting young adults at UK festivals to drive awareness and trial of its Krave and Crunchy Nut brands.

Nestlé swoops on Chinese chocolate firm

Tue, 12 Jul 2011 09:46:00 GMT

Nestlé has confirmed the acquisition of Chinese confectionary company Hsu Fu Chi, its biggest acquisition in the region.

McDonald’s to launch “eco uniforms”

Fri, 08 Jul 2011 10:08:00 GMT

McDonald’s staff will wear recycled uniforms created by British designer Wayne Hemmingway from next year.

Carlsberg glass promotion victim of own success

Wed, 06 Jul 2011 12:14:00 GMT

Carlsberg has been slammed by the advertising watchdog for failing to provide enough pint glasses to support an on-pack prize promotion.

Kraft leverages Cadbury brand for Oreos in India

Tue, 05 Jul 2011 16:37:00 GMT

Kraft could look to increasingly launch its brands under the Cadbury name in emerging markets following the recent introduction of Oreo products in India as a Cadbury brand.

Diageo switches to category-led marketing approach

Tue, 05 Jul 2011 16:13:00 GMT

Diageo is to overhaul its Western European marketing structure to become category led in a move that sees territory marketing director roles scrapped.

Greggs moves into frozen food

Tue, 05 Jul 2011 10:20:00 GMT

Greggs, the baker, is making a move into the branded frozen food market in partnership with Iceland supermarkets.

Kronenbourg campaign rapped for using “Too Drunk to Fc” song

Mon, 04 Jul 2011 14:45:00 GMT

A Kronenbourg 1664 ad featuring a song, “Too Drunk to F*c*”, about the effect of excessive drinking has been slammed for encouraging irresponsible behaviour.

Marmite appeals to foodies

Mon, 04 Jul 2011 14:40:00 GMT

Marmite is positioning itself as a cooking ingredient in the latest evolution of its Love/Hate brand campaign.

Cadbury to combine Spots and Stripes

Mon, 04 Jul 2011 09:40:00 GMT

Cadbury’s 2012 Spots v Stripes activation campaign will become more overtly about the Olympics as the London games near.

Heineken seals mobile and video deal with Google

Fri, 01 Jul 2011 17:32:00 GMT

Heineken has penned a global partnership with Google that will see it increase its YouTube activity and use mobile as its primary marketing channel in emerging markets.

Thorntons names marketing head

Fri, 01 Jul 2011 16:28:00 GMT

Thorntons has named its new head of marketing following the departure of marketing director Peter Wright amid a strategic review.

PepsiCo misses health targets

Fri, 01 Jul 2011 12:56:00 GMT

PepsiCo UK, which owns Tropicana, Pepsi, Quaker and Walkers, has admitted it has missed some of its short-term targets on developing healthier products set out last year.

EU report slams food industry’s ineffective self regulation

Thu, 30 Jun 2011 00:01:00 GMT

The food industry is under fire for its “chaotic” and “ineffective” attempts to self regulate “junk food” marketing to children.

Innocent uplift the result of marketing

Wed, 29 Jun 2011 09:35:00 GMT

Innocent has hailed marketing as playing a vital role in growing the size of the company by 20% in value last year.

Department of Health’s Change4Life marcomms chief to leave

Tue, 28 Jun 2011 15:15:00 GMT

The Department of Health’s marketing and communications chief Sian Jarvis is to leave later this year.

Women’s Institute readies branded food push

Tue, 28 Jun 2011 12:00:00 GMT

The Women’s Institute (WI) is planning the launch a range of branded food products as it looks to exploit its reputation for offering home cooking and recipe tips.

Thorntons to close 180 stores and shift strategy

Tue, 28 Jun 2011 10:55:00 GMT

Thorntons’ marketing director Peter Wright is to leave the chain amid a shake up that will see it close 180 high street stores.

Premier Foods reveals brand extensions in bid for growth

Mon, 27 Jun 2011 17:07:00 GMT

Premier Foods is preparing to launch a raft of product extensions under its Hovis, Mr Kipling and Loyd Grossman brands, the first since overhauling its approach to marketing and innovation strategy to accelerate growth.

Ocado partners with French supermarket Carrefour

Mon, 27 Jun 2011 10:08:00 GMT

Ocado has partnered with Carrefour, the world’s second largest supermarket group, to sell a range of French products that it hopes will differentiate it from rival Waitrose in the online grocery market.

Britvic creates “squirty cream” Tango drink

Mon, 27 Jun 2011 09:54:00 GMT

Britvic is to launch a new Tango variant that places the drink in aerosol cans, which it says will “shake up” the fruit carbonates sector.

Starbucks rewarded with nma Awards Grand Prix

Fri, 24 Jun 2011 10:40:00 GMT

Starbucks and Manning Gottlieb OMD took the Grand Prix at Marketing Week sister title new media age’s Effectiveness Awards, for Starbucks Rewards, which also won the Best Retail Campaign award.

Unilever restructures to speed up innovation

Fri, 24 Jun 2011 10:25:00 GMT

Unilever has restructured its business categories to speed up the role out of innovation in emerging markets.