mad.co.uk : Financial Services

Halifax cancels News of the World advertising

Wed, 06 Jul 2011 12:04:00 GMT

Halifax, one of the News of the World’s biggest advertisers, has become the latest brand to cancel its advertising with the newspaper, following the fresh hacking allegations that have emerged.

Barclaycard Freedom launches biggest ever promotion

Tue, 05 Jul 2011 09:30:00 GMT

Barclaycard Freedom, the credit card’s loyalty scheme, is launching its biggest ever promotion to drive shopper numbers and spend at its partner retailers.

State Bank of India appoints marketing chief for UK push

Fri, 01 Jul 2011 16:54:00 GMT

The State Bank of India, its home country’s biggest financial services company, has appointed its first UK marketing chief to step up preparations for the expansion of its retail banking presence here.

Comparethemarket, Moneysupermarket unveil new strategies for growth

Fri, 01 Jul 2011 15:22:00 GMT

Two of the leading players in the price comparison market, moneysupermarket.com and comparethemarket.com, have upped the ante in the battle for customers in the fiercely competitive price comparison sector by unveiling new marketing initiatives.

Lloyds rethinks brand strategy and cuts 15,000 jobs in overhaul

Thu, 30 Jun 2011 10:51:00 GMT

Lloyds Banking Group has committed to increasing investment in products, loyalty programmes and mobile banking services across its brand portfolio in a bid to become the “best bank for customers”.

Santander turns to social media to help address “poor” service perception

Wed, 29 Jun 2011 15:42:00 GMT

Santander is to ramp up use of social media in the hope of improving the “dialogue” it has with customers, as part of the banking group’s ongoing efforts to improve customer service.

OFT orders low cost airlines to drop debit card surcharges

Tue, 28 Jun 2011 13:03:00 GMT

The Office of Fair Trading (OFT) is clamping down on the misleading debit and credit card surcharges added to booking fees by low cost airlines and other businesses.

Aviva UK marketing boss exits

Tue, 28 Jun 2011 12:48:00 GMT

Aviva’s UK marketing director Gary Price has left the financial services company.

Virgin Money nabs RBS digital chief for online push

Tue, 28 Jun 2011 12:00:00 GMT

Virgin Money has poached Royal Bank of Scotland’s digital chief Christopher Moreson to develop its online offering as it steps up preparations to take on the UK’s retail banking giants.

RBS nets new Andy Murray deal

Mon, 13 Jun 2011 10:38:00 GMT

State-backed Royal Bank of Scotland has extended its sponsorship deal with British tennis star Andy Murray.

Visa forms alliances for move into mobile payments

Fri, 10 Jun 2011 10:43:00 GMT

Visa has acquired Fundamo and announced a partnership with Monitise to prepare its entry in the mobile payments sector.

Lloyds TSB sees two TV campaigns banned by regulator

Wed, 08 Jun 2011 10:00:00 GMT

Lloyds TSB has been found guilty of running misleading TV ads for its Money Manager product by the Advertising Standards Authority (ASA).

Virgin Money drafts in pricing chief for high street push

Wed, 08 Jun 2011 09:30:00 GMT

Virgin Money has stepped up preparations to take on the UK’s high street banking giants by hiring its first head of pricing who will develop strategy for a range of soon-to-launch products.

MasterCard names top UK marketer

Tue, 31 May 2011 12:00:00 GMT

MasterCard has drafted in former LG marketing chief Paul Trueman to lead its UK and Ireland marketing team.

Zurich promotes media relations head to top comms role

Tue, 24 May 2011 10:00:00 GMT

Zurich Financial Services Group (Zurich) has named Angel Serna as its global head of corporate communications.

O2 announces Visa as mobile wallet NFC partner

Thu, 19 May 2011 10:50:00 GMT

O2 will partner with Visa to deliver its “mobile wallet” contactless payment service in the second half of this year.

ING launches animated ad campaign

Tue, 17 May 2011 15:00:00 GMT

Animal puppets including a beaver and a bear star in a quirky new advertising campaign from ING designed to highlight the online bank’s commitment to speedy service.

RSA splits lead marketer responsibilities in overhaul

Mon, 16 May 2011 13:18:00 GMT

RSA is restructuring its marketing department following the departure of Clare Sheikh, director of strategy, marketing and customer, after four years at the company.

Virgin Money to open coffee lounges

Mon, 16 May 2011 10:50:00 GMT

Virgin Money, the online bank, is to open four customer experience lounges in the UK, its first foray into the high street.

Yorkshire Bank shakes up marketing duties

Tue, 19 Apr 2011 15:40:00 GMT

Yorkshire Bank is parting company with long-standing marketer Dean Cutbill and is appointing a board member of parent group National Australia Bank (NAB) to handle marketing.

Brands to hand data back to customers

Wed, 13 Apr 2011 10:30:00 GMT

The Government is working with companies including Barclaycard, Everything Everywhere and Google to help develop a system that allows consumers instant digital access to the data collected by brands for marketing purposes.

Lloyds could be forced into bigger branch sell-off

Mon, 11 Apr 2011 09:59:00 GMT

Lloyds Banking Group could be forced to sell hundreds more branches than originally intended if the Government follows recommendations set out in an independent report.

American Express launches data analytics tool

Tue, 05 Apr 2011 16:00:00 GMT

American Express is launching an analytics tool in the UK to help businesses use it data to develop strategic growth plans.

Santander retail boss to join Lloyds

Wed, 23 Mar 2011 17:00:00 GMT

Lloyds Banking Group has hired Santander’s UK retail bank boss to lead its Lloyds TSB and Bank of Scotland branch network.

Barclaycard looks to boost Freedom take-up by 50%

Wed, 16 Mar 2011 09:30:00 GMT

Barclaycard is turning to event-based marketing to help increase take up of its Freedom loyalty scheme by 50% in the next 12 months.