mad.co.uk : Financial Services

Nectar trumps Clubcard

Mon, 08 Feb 2010 15:30:00 GMT

Nectar, the loyalty card endorsed by Sainsbury’s and Homebase, has overtaken Tesco’s Clubcard with more cardholders than its rivals.

Experian CreditExpert launches educational TV ad

Mon, 08 Feb 2010 14:15:00 GMT

Experian CreditExpert, the online credit checking service, is launching a new UK advertising campaign in a bid to boost awareness of its availability to consumers.

Cadbury brand will be removed from Stock Exchange listings

Fri, 05 Feb 2010 10:00:00 GMT

The Cadbury brand is to be removed from the London Stock Exchange listings on 8 March, following the completion of its takeover earlier this week.

Southeastern launches Oyster card campaign

Thu, 04 Feb 2010 15:45:00 GMT

Southeastern has unveiled a repositioning campaign for its London Metro service due to the roll out of the Oyster pay as you go (PAYG) system on the line.

National Accident Helpline plumps for CST

Thu, 04 Feb 2010 15:15:00 GMT

Personal injury legal specialist the National Accident Helpline has handed its £11m advertising business to Chick Smith Trott.

Barclaycard announces first national retailers for rewards scheme

Thu, 04 Feb 2010 14:00:00 GMT

Barclaycard has signed up retailers Yo! Sushi and Goldsmiths as its first national partners for its Barclaycard Freedom rewards scheme.

Gartmore launches campaign after going to stock market

Wed, 03 Feb 2010 09:00:00 GMT

Fund management company Gartmore will use its latest campaign to highlight the service improvements it has made in recent years.

MasterCard use ‘priceless gig’ footage to create Brits sponsorship idents

Tue, 02 Feb 2010 15:45:00 GMT

MasterCard has created the sponsorship idents for the Brit awards using footage from a secret gig by the Pet Shop Boys at a competition winner’s house.

Virgin Money eyes Lloyds, RBS branches

Tue, 02 Feb 2010 10:00:00 GMT

Virgin Money is considering buying Lloyds and Royal Bank of Scotland branches as it looks to bolster its move into retail banking.

Axa tries to stamp out road rage

Mon, 01 Feb 2010 12:30:00 GMT

Axa is set to launch a £10m campaign for a new insurance product aimed at experienced drivers.

Bank of Scotland refreshes brand to stress "traditional" values

Fri, 29 Jan 2010 15:15:00 GMT

Bank of Scotland (BoS) has unveiled a new logo and will launch a major multimedia and in-branch campaign that aims to reassert the bank’s “traditional” values in the wake of its 2008 sale to Lloyds Banking Group.

Heavenly rebrands finance company Creditsafe

Fri, 29 Jan 2010 12:00:00 GMT

Heavenly has rebranded credit-referencing company Creditsafe, creating a new identity with the tagline ‘Simply smarter’.

Moneysupermarket.com takes Omid Djalili ad to cinemas

Fri, 29 Jan 2010 09:00:00 GMT

Price comparison website moneysupermarket.com is to launch its first nationwide cinema campaign in a bid to further promote the brand’s new positioning.

Equifax names marketing director

Thu, 28 Jan 2010 17:00:00 GMT

Business and marketing information company Equifax has promoted Rob Cormican to the position of marketing director, as it focuses on business growth emerging from the recession.

Car insurer Zurich in deal to sponsor hit show The Bill

Thu, 28 Jan 2010 00:00:00 GMT

SPONSORSHIP

Ex-Barclays boss takes UK helm at Standard Life

Thu, 28 Jan 2010 00:00:00 GMT

financial SERVICES

Deal or no media deal? time to call swap shop

Thu, 28 Jan 2010 00:00:00 GMT

Noel Edmonds introduced children of the Seventies to bartering when he hosted Multi-Coloured Swap Shop. Mark Choueke discovers that when it comes to buying media space, the principle is alive and still evolving

Modern love story starts new chapter

Thu, 28 Jan 2010 00:00:00 GMT

After a successful relaunch from Liverpool Victoria, financial services provider LV= is living up to the brand promise by overhauling its customer communications and cutting out the jargon. By MaryLou Costa

O2 to break into travel insurance market

Tue, 26 Jan 2010 11:15:00 GMT

O2 is expanding its existing insurance service to cover travel as part of its latest efforts to expand the telecoms brand.

UK economy comes out of recession

Tue, 26 Jan 2010 10:00:00 GMT

The UK economy has exited the recession after 18 months of economic slump.

Doubling iPhone sales boosts Apple profits 50%

Tue, 26 Jan 2010 09:45:00 GMT

Apple’s profits jumped from $2.26bn to $3.38bn (£1.39bn-£2.08bn) in Q4 2009, boosted by a 100% increase in iPhone sales over the period, the company has revealed.

Aviva appoints ZenithOptimedia

Mon, 25 Jan 2010 12:00:00 GMT

Insurance brand Aviva has appointed ZenithOptimedia as its global media buying, planning and digital agency following a competitive pitch against undisclosed agencies.

Barclaycard readies instant rewards scheme

Mon, 25 Jan 2010 11:00:00 GMT

Barclaycard is to launch a loyalty scheme that allows its customers to redeem rewards accrued straight away.

Virgin Money wins backing to move onto the high street

Thu, 21 Jan 2010 00:00:00 GMT

financial SERVICESMarketers support extension into retail banking as Virgin plans bid for branches. By Russell Parsons

Standard Life names marketing chief

Wed, 20 Jan 2010 16:45:00 GMT

Standard Life has appointed former Experian and Barclays marketer Bruce Kelsall as marketing director for its UK business.