mad.co.uk : Financial Services

Sir Keith launches new anti-Coutts campaign

Thu, 02 Jul 2009 12:15:00 GMT

Sir Keith Mills, Air Miles and Nectar founder and a key figure of the London 2012 Olympics, has launched another press ad campaign against Coutts, the subsidiary of the Royal Bank of Scotland.

Zurich Connect unveils debut campaign

Tue, 30 Jun 2009 00:01:00 GMT

The debut television campaign for new direct insurance brand Zurich Connect launches featuring two cartoon characters this week.

Clusta creates social network for Barclays

Thu, 25 Jun 2009 00:00:00 GMT

Barclays has tasked digital group Clusta with creating a closed social network for the managers of its Barclays Spaces for Sports programme.

Aviva to sponsor ITV drama

Fri, 19 Jun 2009 11:00:00 GMT

Aviva’s UK life business is to sponsor ITV’s drama premieres series’.

Britannia highlights rewards on offer to existing members

Thu, 18 Jun 2009 00:00:00 GMT

FINANCIAL SERVICES Building society's new campaign takes its inspiration from British summers. By Camille Alarcon

Britannia launches campaign to attract savers

Wed, 17 Jun 2009 11:15:00 GMT

Britannia Building Society is launching a campaign focusing on the rewards it offers existing savers at a time when the Bank of England base rate is at an all-time low.

First Direct marketing chief departs

Tue, 16 Jun 2009 09:30:00 GMT

Mark Mullen, First Direct’s head of marketing has left to take up a senior marketing role at parent group HSBC’s Middle East bank.

T-Mobile drafts prepay marketing head

Mon, 15 Jun 2009 14:30:00 GMT

T-Mobile UK has appointed Lloyds TSB General Insurance marketer, Helen Wylde, as its new head of prepay marketing.

Double hire completes restructure at Aegon UK

Thu, 11 Jun 2009 00:00:00 GMT

FINANCIAL SERVICES

Aviva gets a positive reaction to rebrand

Thu, 11 Jun 2009 00:00:00 GMT

FINANCIAL SERVICESMarketing Week poll shows rebrand from Norwich Union has been a success. By Russell Parsons

Figuring it out

Thu, 11 Jun 2009 00:00:00 GMT

One of the few sectors that is proving immune to the recession is annual reports, but that doesn't mean clients or consultancies are playing it safe. Anna Richardson talks to four groups about the latest developments

Blueprint for prosperity

Thu, 11 Jun 2009 00:00:00 GMT

Cost-cutting isn't the only way of riding out the economic downturn. Amanda Merron offers her top tips on how to take action and thrive

RSA hires Starcom to £50m global media account

Wed, 10 Jun 2009 15:00:00 GMT

Insurance group RSA has hired Publicis Groupe’s Starcom to handle its consolidated £50m global media planning and buying account.

HSBC to launch mortgage campaign

Tue, 09 Jun 2009 10:00:00 GMT

HSBC is to launch a summer marketing campaign to push its new mortgage offer and position itself as a safe and secure bank.

Lloyds to close C&G branches

Tue, 09 Jun 2009 09:30:00 GMT

Lloyds Banking Group is to close all of its Cheltenham & Gloucester branches in November putting about 1,600 jobs at risk.

Experian launches marketing software

Fri, 05 Jun 2009 09:15:00 GMT

Experian is to begin offering its marketing platform, Experian Elements, as an ‘out of the box solution’.

Hamilton helps Santander to ditch UK banking brands

Wed, 03 Jun 2009 10:00:00 GMT

Santander’s decision to rename all of its UK brands appears well timed as new data reveals that public perception of the brand is currently riding high.

Admiral appoints MPG to £6m media account

Thu, 28 May 2009 10:30:00 GMT

Admiral Group, the insurance specialist, has appointed MPG to handle its £6m media planning and buying account following a pitch.

Aviva makes final rebranding push for the UK market

Thu, 28 May 2009 00:00:00 GMT

Insurance and pensions group to relaunch its UK website over the weekend as it signals the end of its Norwich Union brand

Santander to rename all UK brands

Wed, 27 May 2009 10:30:00 GMT

Santander is to rebrand all of its Abbey, Alliance & Leicester and Bradford & Bingley brands under the Santander name.

Create element of excitement

Wed, 27 May 2009 00:00:00 GMT

Despite people saying they are altering their lifestyles to counter the effects of the recession, Ruth Mortimer discovers that while price may have some effect on behaviour it is aspects that arouse consumers' emotions that marketers must focus on

RSA recruits Lloyd East from AA

Fri, 22 May 2009 16:15:00 GMT

Insurance group RSA has appointed Lloyd East to the newly created role of marketing effectiveness director.

Standard Life CEO to join RBS

Fri, 22 May 2009 09:30:00 GMT

Sir Sandy Crombie, the chief executive of Standard Life is to join the Royal Bank of Scotland as an independent director.

GE Capital names marketing chief

Mon, 18 May 2009 14:30:00 GMT

Financial services firm GE Capital has named its senior UK marketers following the recent reorganisation of the company’s global financial operations under the GE Capital brand.

Virgin set for banking push

Mon, 18 May 2009 09:30:00 GMT

Virgin is set for a further push into financial services in a move designed to take advantage of the public’s mistrust in the UK’s biggest banks.