mad.co.uk : Direct Marketing

DM industry prepares for Panorama attack on “junk” mail

Mon, 04 Jul 2011 10:39:00 GMT

The direct mail industry’s effectiveness in reducing the environmental impact of direct mail will be questioned in BBC’s Panorama tonight (4 July).

Royal Mail looks to DM to help reverse £120m loss

Tue, 14 Jun 2011 15:26:00 GMT

Royal Mail is set to ramp up its media and data services as it looks to reverse a £120m loss in its core business.

Royal Mail subsidy will mean price hike for direct mail

Fri, 10 Jun 2011 16:00:00 GMT

The Postal Services Bill passed by Parliament this week will lead to price increases for commercial mailers, says the Direct Marketing Association (DMA).

DMA relaunches as digital leader

Wed, 08 Jun 2011 09:20:00 GMT

The Direct Marketing Association is repositioning itself as a modern, digitally attuned trade body that is “open, friendly and welcoming” to marketers.

Play.com suffers security breach

Tue, 22 Mar 2011 13:50:00 GMT

Play.com has warned that information from its customer database could have been leaked by a third party marketing communications agency.

Omnicom signs digital tie-ups for consumer data access

Thu, 10 Mar 2011 14:00:00 GMT

Omnicom group, owners of DDB UK, Weapon7 and Agency Republic, has signed a series of deals with internet giants AOL, Yahoo and Microsoft to access consumer data.

Industry bodies keen to show sensitivity to data worries

Thu, 10 Mar 2011 10:22:00 GMT

Industry bodies are to adopt the DataSeal data security standard developed to raise consumer confidence in marketers’ use of customer data.

Volkswagen runs campaign to boost test drives

Thu, 10 Mar 2011 10:00:00 GMT

Volkswagen has launched an integrated campaign to increase test drives of all its models.

Royal Mail data chief to depart

Mon, 07 Mar 2011 17:35:00 GMT

Royal Mail head of data strategy Keith Jones is to leave the organisation to join credit risk agency Graydon as its UK managing director.

WPP posts 28.5% profit bump

Fri, 04 Mar 2011 10:49:00 GMT

WPP has presented an upbeat view of the future for the advertising and marketing services industry after posting its fastest quarterly revenue growth in more than a decade.

P&O Cruises introduces new loyalty scheme

Mon, 28 Feb 2011 16:01:00 GMT

Cruise company P&O Cruises is overhauling and rebranding its loyalty scheme as the P&O Cruises Peninsular Club from April next year.

Royal Mail price hike for businesses “unacceptable”

Tue, 22 Feb 2011 09:53:00 GMT

The planned Royal Mail price rise for business mail will have a “far greater” impact on mail volumes than the Royal Mail estimates, according to the Direct Marketing Association (DMA).

Multiplatform campaign kicks off for the 2011 census

Mon, 21 Feb 2011 13:40:00 GMT

Marketing for the 2011 Census goes live today (21 February) with a communications strategy designed to give blanket coverage of the 26 million households across England and Wales.

Open and click rates steady as brands send more messages post recession

Thu, 17 Feb 2011 00:00:00 GMT

Email marketing continues to recover from the decline in open and click-through rates experienced during the recession, according to the latest Direct Marketing Association Email Benchmark Report.

Austerity heralds a revival of the door-drop leaflet

Fri, 11 Feb 2011 10:00:00 GMT

Far from being archaic, unaddressed leafleting’s high response rates, strong stand-out factor and low costs have seen the channel gain a surge in interest.

Marketing and print industry seeks DM VAT clarification

Mon, 07 Feb 2011 09:00:00 GMT

Trade bodies are calling on HM Revenue & Customs to clarify the VAT position for companies supplying direct mail in the forthcoming Finance Bill.

Ofcom rules could see silent callers fined £2m

Mon, 31 Jan 2011 10:40:00 GMT

Ofcom is warning telemarketers to comply with new regulations to clamp down on silent calls or face fines of up to £2 million.

“All marketing will become direct marketing”, says report

Wed, 26 Jan 2011 16:39:00 GMT

There will be a shift towards direct marketing in the coming years as new sources of data and insight make marketers more accountable than ever, according to a report.

Nectar to push B2B scheme

Tue, 18 Jan 2011 10:20:00 GMT

Nectar is looking to grow its B2B loyalty scheme by communicating the benefits of the programme to SMEs.

Royal Mail sell-off approved by MPs

Thu, 13 Jan 2011 15:57:00 GMT

The privatisation of Royal Mail has moved a step closer after MPs paved the way for a sell-off.

Royal Mail looks to boost unaddressed marketing campaigns

Wed, 12 Jan 2011 00:01:00 GMT

Royal Mail has developed an online tool to improve the targeting and effectiveness of unaddressed marketing campaigns, its latest attempt to boost commercial revenue through increased use of direct mail.

Data is king, says Sir Martin Sorrell

Mon, 20 Dec 2010 09:40:00 GMT

Data will become an increasingly important commodity in the coming years, according to WPP chief executive Sir Martin Sorrell.

Royal Mail readies “DM Sale” to boost take up

Wed, 24 Nov 2010 10:00:00 GMT

Royal Mail is to repeat its “DM Sale” next year to encourage marketers to use direct mail.

5.2m pieces of DM sent to the dead

Mon, 22 Nov 2010 10:00:00 GMT

It is estimated that 5.2 million pieces of direct mail will be sent to the deceased this December, according to suppression service Millennium, causing damage to a brand’s reputation.

Get down to business with use of insight

Thu, 18 Nov 2010 00:00:00 GMT

Using marketing to talk direct with potential customers can reap measurable rewards for brands. And for business-to-business (B2B) marketers, it can mean huge returns on the initial investment. Service provider Cisco, for example, says it aims to get back 20 times the amount it spends on direct campaigns.