mad.co.uk : Direct Marketing

Thomas Cook agency pitch nears decision

Fri, 03 Jul 2009 10:00:00 GMT

Thomas Cook is thought to have narrowed the agency shortlist for its advertising business down to a shoot out between Euro RSCG and start up Campbell Lace Beta.

AA reviews direct marketing account

Thu, 02 Jul 2009 16:00:00 GMT

The AA, a leader in the roadside assistance market, is reviewing its DM account and is believed to be considering a boost in its advertising activity.

Royal Mail sale abandoned

Thu, 02 Jul 2009 09:45:00 GMT

The Government has been forced to abandon plans to partly privatise the Royal Mail, after failing to attract a high enough price from potential bidders.

DoH hunts DM agency for Healthy Start scheme

Wed, 01 Jul 2009 10:00:00 GMT

The Government is planning a new direct marketing push to boost its Healthy Start voucher scheme aimed at pregnant women and mothers of young children on means-tested benefits.

Royal Mail sale to be delayed

Mon, 29 Jun 2009 09:45:00 GMT

Business secretary Lord Mandelson says plans to sell off a stake of Royal Mail has been delayed.

IN'n'OUT inks agency deal in bid to drive UK expansion

Mon, 29 Jun 2009 00:00:00 GMT

Car servicing chain IN'n'OUT has appointed integrated agency Kitcatt Nohr Alexander Shaw as its first agency of record to help drive its UK expansion plans.

Qbase names commercial chief

Mon, 22 Jun 2009 10:00:00 GMT

Qbase Data Services, the marketing database consulancy, has appointed Richard Payne-Gill as commercial director.

Debenhams to promote US bestseller

Mon, 22 Jun 2009 09:15:00 GMT

Debenhams has signed a deal with book publishers Little Brown to promote the launch of the latest romantic fiction offering from US bestseller Nora Roberts.

Consumers call for vouchers not ads

Mon, 22 Jun 2009 09:15:00 GMT

British consumers want value for money and are turned off by flashy displays of wealth, according to new research.

DMA picks two chiefs

Fri, 12 Jun 2009 09:45:00 GMT

The Direct Marketing Association (DMA) has appointed Robert Keitch (pictured) and Mike Lordan as its two chiefs of staff to lead the overhauled organisation.

TBWA\UK restructures as TBWA\Media Arts London

Thu, 11 Jun 2009 10:30:00 GMT

TBWA\UK is bringing its six London-based UK brands together under the new collective name TBWA\Media Arts London.

DMA managing director to leave

Mon, 08 Jun 2009 10:15:00 GMT

The Direct Marketing Association managing director James Kelly is set to depart, as the industry body continues a major organisational restructure.

TMW creates suicide awareness pack

Mon, 01 Jun 2009 09:30:00 GMT

Digital and direct agency TMW is to run a hard hitting campaign to raise awareness of male suicide.

TMW drops digital brand in agency restructuring

Tue, 26 May 2009 09:15:00 GMT

Marketing agency TMW is to restructure, dropping its digitalTMW brand.

Survival of the fittest

Wed, 20 May 2009 00:00:00 GMT

The recession has led to increased sophistication in the direct marketing efforts of the more forward-thinking brands, finds Lucy Fisher.

NSPCC DM campaign supports Young Witness Service

Tue, 19 May 2009 11:15:00 GMT

Children’s charity NSPCC has launched a direct marketing campaign to raise awareness and funds for its Young Witness Service (YWS).

Volvo to launch new spring campaigns

Mon, 18 May 2009 10:15:00 GMT

Volvo, the Ford-owned car company, is launching two spring campaigns to promote its new Ice White model and push its DRIVe range of cars.

Only 1% of fundraising complaints about “chuggers”

Mon, 11 May 2009 16:30:00 GMT

Charity direct mail solicited almost five times as many complaints from the public as so-called “chugging”, according to independent body the Fundraising Standards Board (FRSB).

Integrated agency Intelligent Marketing goes bust

Mon, 11 May 2009 15:15:00 GMT

Intelligent Marketing, the integrated agency with clients including Diageo, Lufthansa Airlines and HSBC, has gone into liquidation less than seven years after launching.

DMA to split MD role

Mon, 11 May 2009 09:00:00 GMT

The Direct Marketing Association (DMA) is to replace a single managing director with a dual management structure shared between the new roles of chief of operations and chief of membership & brand.

Royal British Legion to appeal to younger donors

Fri, 08 May 2009 10:30:00 GMT

The Royal British Legion has retained Tangible Response to handle its £6m direct marketing account following a pitch against three unnamed rivals.

Bray Leino to work with iblink

Fri, 01 May 2009 14:00:00 GMT

Integrated agency Bray Leino has formed a strategic partnership with digital brand experience agency iblink to better help service its clients.

ISP launches consumer reassurance scheme

Fri, 01 May 2009 10:45:00 GMT

The Institute of Sales Promotion (ISP) is launching a consumer protection initiative in the form of the ISP Seal.

Starbucks debuts new rewards for card holders

Fri, 01 May 2009 10:15:00 GMT

Starbucks UK & Ireland has launched a new Rewards programme for new or existing Starbucks Card holders.

Royal Mail signs advertisers to green DM service

Mon, 27 Apr 2009 09:30:00 GMT

Standard Life and Lloyds Banking Group’s Black Horse Personal Finance brand have signed up as the first advertisers to use Royal Mail’s new environmentally friendly direct mail service, Sustainable Mail.