mad.co.uk : Direct Marketing

EHS Brann Group renamed as EHS 4D Group

Fri, 05 Feb 2010 12:30:00 GMT

The EHS Brann Group is being renamed as EHS 4D Group with immediate effect, incorporating below-the-line agencies EHS Brann, Euro RSCG 4D Digital and EHS Brann Discovery.

Snowball to realign Tangent Direct into business

Wed, 03 Feb 2010 13:45:00 GMT

Direct marketing and customer insight agency Snowball is to realign its sister agency Tangent Direct under the Snowball brand with immediate effect.

TV and DM marketing work best hand-in-hand

Mon, 01 Feb 2010 09:30:00 GMT

Integrated television and direct marketing campaigns generate greater response rates than using the disciplines individually, according to a study.

Royal Mail and mailing houses team up to give DM boost

Mon, 01 Feb 2010 00:00:00 GMT

Royal Mail has forged a partnership with mailing houses that aims to increase the efficiency of high volume direct mail campaigns.

ITV names Adam Crozier as chief executive

Thu, 28 Jan 2010 12:30:00 GMT

ITV has appointed Royal Mail boss and former ad agency executive Adam Crozier as chief executive.

MPs demand action on environment from DM sector

Mon, 25 Jan 2010 11:30:00 GMT

The direct mail industry needs to do more to reduce the impact of unwanted “junk” mail on the environment, according to MPs.

UK Mail revenues boosted by DM

Mon, 25 Jan 2010 10:15:00 GMT

UK Mail says third quarter revenues were boosted by an increase in companies sending direct mail and the postal strike.

Direct and sales promotion agencies suffer in 2008

Mon, 25 Jan 2010 09:15:00 GMT

Direct marketing and sales promotion agencies (DMSP) saw their financial performance suffer in 2008, according to a report.

Japanese car company to optimise marketing

Mon, 25 Jan 2010 09:00:00 GMT

One of Japan’s major car companies is deploying a new solution to optimise its online marketing.

FedEx global ad campaign will focus on sustainability

Thu, 21 Jan 2010 00:00:00 GMT

DIRECT MAIL

Royal Mail updates licences for address database

Mon, 18 Jan 2010 09:00:00 GMT

The Royal Mail is updating its Postcode Address File (PAF), the UK address database that contains over 28 million addresses, and has published new licences which will come into effect from 1 April.

Consumer views on data-driven marketing polarise

Mon, 18 Jan 2010 00:00:00 GMT

First the good news – 95 per cent of consumers say they are interested in receiving communications from companies they know. Now the bad news – 77 per cent say they always opt out from communications from companies they do not know.

Volumes of door drop marketing on the decline

Mon, 18 Jan 2010 00:00:00 GMT

Volumes of door drop marketing fell by 11% in 2008 to 9 billion items, according to the latest research by the Direct Marketing Association.

Waitrose campaign to life winter blues

Thu, 14 Jan 2010 12:30:00 GMT

Waitrose is hoping to banish its customers’ winter blues with the launch of the ‘campaign for a joyful January’.

Thinking along same lines gets direct response

Thu, 14 Jan 2010 00:00:00 GMT

Research exclusive to Marketing Week shows the direct mail sector is in rude health, but the gap between what marketers think and customers say is growing increasingly wider. By Ruth Mortimer

Further criticism of alcohol report

Wed, 13 Jan 2010 11:00:00 GMT

The Health Committee’s report on alcohol has come under fire from all angles this week.

Research detonates marketers’ myths about DM

Wed, 13 Jan 2010 10:15:00 GMT

Marketers have a flawed understanding of consumers’ attitudes to direct mail, according to new data.

The COI launches DM operational suppliers review

Mon, 11 Jan 2010 15:30:00 GMT

The Central Office of Information (COI) is reviewing its roster of DM operational suppliers.

Camera brand Manfrotto appoints Team Saatchi

Mon, 11 Jan 2010 10:15:00 GMT

Manfrotto, the professional camera accessories brand, has appointed Team Saatchi to develop its global branding strategy for 2010.

Nectar links up with fitness device

Mon, 11 Jan 2010 10:15:00 GMT

Loyalty scheme Nectar has linked up with health and well being company Fitbug to offer points for customers pursuing a healthier lifestyle.

RNID appoints Whitewater to handle direct marketing

Mon, 11 Jan 2010 09:00:00 GMT

The Royal National Institute for Deaf People (RNID) has appointed direct marketing agency Whitewater to review and deliver a new approach to its fundraising activities.

Camera brand Manfrotto appoints team Saatchi

Thu, 07 Jan 2010 14:15:00 GMT

Manfrotto, the professional camera accessories brand, has appointed Team Saatchi to develop its global branding strategy for 2010.

Promotion body merger talks axed

Mon, 04 Jan 2010 14:30:00 GMT

Merger talks between promotional merchandise bodies Promota and the British Promotional Merchandise Association have been terminated after discussions broke down.

WWF UK launches campaign to save leopard

Tue, 22 Dec 2009 10:00:00 GMT

Conservation organisation WWF-UK has launched a press advertising campaign to raise awareness and funds to help protect the endangered Amur leopard.

Promotions companies merge to focus on clients

Fri, 18 Dec 2009 09:00:00 GMT

The4imprint Group is merging three of its promotions companies to form a marketing communications agency called Brand Addition.