mad.co.uk : Digital

Energy Saving Trust reviews digital agencies

Mon, 08 Feb 2010 10:00:00 GMT

The Energy Saving Trust (EST) is searching for a digital agency to take over its online media account.

Start launches experiential and events consultancy

Fri, 05 Feb 2010 14:15:00 GMT

Start has launched brand experiences and events consultancy Start Live.

EHS Brann Group renamed as EHS 4D Group

Fri, 05 Feb 2010 12:30:00 GMT

The EHS Brann Group is being renamed as EHS 4D Group with immediate effect, incorporating below-the-line agencies EHS Brann, Euro RSCG 4D Digital and EHS Brann Discovery.

AOL Media appoints ex-Google VP to president

Fri, 05 Feb 2010 10:30:00 GMT

AOL has appointed David Eun as president of AOL Media and Studios, giving him responsibility for the business’s portfolio of over 80 sites and its publishing and video platforms.

Toptable recruits former Capital Radio and Bauer marketer

Thu, 04 Feb 2010 14:45:00 GMT

Toptable, the dining online restaurant reservation service, has appointed former Capital Radio and lastminute.com marketer Carl Lyons as marketing director.

Looking back as we prepare to go forward

Thu, 04 Feb 2010 00:00:00 GMT

I remember, about this time ten years ago, reading a copy of Fast Company, the periodical du jour of the dotcom bubble. I was struck by the theme of the day: is your company 'built to flip' or 'built to last'? This was a riff on the book of the same name by Jim Collins.

Sport Scotland ups digital spending to drive participation

Thu, 04 Feb 2010 00:00:00 GMT

Sport Scotland, Scotland's national sport development agency, is to increase its investment in digital to boost take-up and awareness of grass-roots sports programmes and opportunities across the country.

Brands begin exploring iPad opportunities, confident of wide take-up

Thu, 04 Feb 2010 00:00:00 GMT

Tesco, Reuters and Yell are among the brands exploring opportunities on the iPad, Apple's new tablet device.

BA creates digital role to increase focus on social media

Thu, 04 Feb 2010 00:00:00 GMT

British Airways is developing a global social media and digital strategy, with the creation of its first digital market innovation manager role.

Hyper Island opens first UK office for digital ad training

Thu, 04 Feb 2010 00:00:00 GMT

Swedish digital media school Hyper Island has opened its first UK office and is seeking a UK MD to lead an ambitious expansion of its educational programme.

Interactive advertising to develop insight edge

Thu, 04 Feb 2010 00:00:00 GMT

DIGITAL

Dare staffs up to meet social media demand

Thu, 04 Feb 2010 00:00:00 GMT

Digital agency Dare is staffing up its social media arm as more brands embrace the sector.

Fallon brands new Green initiative by Prince of Wales

Thu, 04 Feb 2010 00:00:00 GMT

Fallon has created the branding for Start, a new sustainability initiative from the Prince of Wales' charity alliance, The Prince's Charities. The initiative is understood to be launching tomorrow with the unveiling of a website.

Looking farther

Thu, 04 Feb 2010 00:00:00 GMT

The Association of Online Publishers' new director Lee Baker wants the trade body to play a bigger role in how the digital content industry develops, beginning with new members

Unicef makes biggest digital investment for five-year push

Thu, 04 Feb 2010 00:00:00 GMT

Unicef is to launch a seven-figure integrated marketing campaign, including its largest ever digital investment, to support its five-year Put It Right initiative.

Murdoch restates paywall strategy

Wed, 03 Feb 2010 13:30:00 GMT

News Corp CEO and chairman Rupert Murdoch has criticised Guardian editor Alan Rusbridger’s recent views on paywalls during a News Corp results conference call.

Iain Tait leaves Poke for Wieden+Kennedy US

Wed, 03 Feb 2010 10:30:00 GMT

Poke co-founder Iain Tait is to leave the digital agency to join Wieden+Kennedy in the US.

Yahoo promotes Brown to board position

Tue, 02 Feb 2010 15:00:00 GMT

Yahoo has appointed Steve Brown to the newly created board role of Yahoo sales director for the UK and Ireland.

BrainJuicer hires Alex Batchelor as chief operating officer

Mon, 01 Feb 2010 15:00:00 GMT

The Marketing Society chairman Alex Batchelor is to join online market research firm BrainJuicer Group as its new chief operating officer.

Lobby group runs poster campaigns targeted at Blair’s Iraq evidence

Fri, 29 Jan 2010 11:30:00 GMT

Online lobby group 38 Degrees is running a digital poster campaign to highlight key questions the general public would like Tony Blair to face ahead of his highly anticipated appearance at the Iraq Enquiry today (29 January).

Open minded

Thu, 28 Jan 2010 00:00:00 GMT

Sarah Beeny isn't just expert at developing property but also websites, enthused by the internet's ability to open markets to the general public, an attitude she wishes others took

Pernod Ricard enlists Holler to promote tequila brand Olmeca

Thu, 28 Jan 2010 00:00:00 GMT

Drinks manufacturer Pernod Ricard has appointed digital agency Holler to create a global online presence for its tequila brand Olmeca.

Back in the race

Thu, 28 Jan 2010 00:00:00 GMT

After a year of rising red-button viewing figures, will the BBC's enthusiasm for using interactive TV technology within IPTV services persuade other broadcasters to reconsider an uncool platform?

Nike appoints digital content manager from Chelsea team

Thu, 28 Jan 2010 00:00:00 GMT

Nike has appointed Chelsea FC's digital product manager Richard Daish to head its digital content team.

CPE gets publishers 'nervous & excited'

Thu, 28 Jan 2010 00:00:00 GMT

Publishers are starting to experiment with the cost-per-engagement model as the recession spurs media owners to explore new ways of trading, according to Future's digital commercial director Kurt Edwards.