mad.co.uk : Digital

Google approaches agencies for new ad campaigns

Thu, 11 Mar 2010 09:15:00 GMT

Google has begun approaching agencies to handle a new advertising campaign to promote its search facilities that will focus on different themes and events.

Yahoo! moves European marketing out of OgilvyOne

Tue, 09 Mar 2010 14:00:00 GMT

Yahoo! has parted company with OgilvyOne in the UK and Europe and consolidated its advertising, digital and direct marketing business into US agency Goodby Silverstein & Partners.

Brainjuicer sees pre-tax profits rise 21% in 2009

Tue, 09 Mar 2010 09:15:00 GMT

Brainjuicer, the online market research firm which recently recruited the Marketing Society chairman Alex Batchelor as its chief operating officer, has reported a 21% increase in pre-tax profit to £1.66m for 2009.

Yahoo's European mobile head leaves

Wed, 03 Mar 2010 14:15:00 GMT

Mitch Lazar, Yahoo’s European Mobile MD, is to leave the company after four and a half years.

Virgin Racing uses digital to revitalise Formula 1

Wed, 03 Mar 2010 13:45:00 GMT

The Formula 1 industry is turning to digital media to attempt to reinvigorate the sport’s reputation ahead of the start of the 2010 season.

Mysinglefriend.com places Spotify ad

Mon, 01 Mar 2010 15:15:00 GMT

Dating website mysinglefriend.com is launching a campaign on music service Spotify.

Royal Navy appoints AKQA as lead digital agency

Mon, 01 Mar 2010 11:30:00 GMT

The Royal Navy has appointed AKQA as its lead digital agency, working on strategy and redesigning the force's website.

LBi merges with Bigmouthmedia

Thu, 25 Feb 2010 11:15:00 GMT

LBi has bought the controlling shares of Bigmouthmedia in a deal which invests €40m of capital in the company.

Virgin Media increases revenue by 3.3% and plans 100Mb broadband

Thu, 25 Feb 2010 10:00:00 GMT

Virgin Media is to offer broadband speeds of up to 100Mbps this year after revealing total revenues increased by 3.3% to £980m for the final quarter of last year.

High speed broadband could boost e-commerce by £1.4bn

Thu, 25 Feb 2010 09:15:00 GMT

The Digital Britain high-speed broadband initiative could boost British e-commerce by £1.4bn, according to the Institute of Practitioners in Advertising (IPA).

Freeview to launch HD brand with 999 design

Wed, 24 Feb 2010 11:00:00 GMT

Digital television provider Freeview is poised to launch its new high-definition TV brand, with design by 999 Design.

Nestlé adds agencies to roster to handle its drinks accounts

Mon, 22 Feb 2010 09:00:00 GMT

Nestlé has added digital agency Dare and direct marketing agency EHS 4D to its agency roster, following a competitive pitch.

European Commission says yes to Microsoft/Yahoo search deal

Fri, 19 Feb 2010 09:15:00 GMT

Microsoft and Yahoo’s proposed search deal has been approved by the European Commission.

AOL names David Shing European marketing chief

Wed, 17 Feb 2010 11:00:00 GMT

AOL has appointed David Shing has head of media and marketing for AOL Europe, as the company continues its strategic restructure.

Van Natta exits MySpace after less than a year

Thu, 11 Feb 2010 09:30:00 GMT

MySpace CEO Owen Van Natta is leaving the social network less than a year after joining.

UKOM publishes first data from online common currency

Thu, 11 Feb 2010 09:30:00 GMT

The UK Online Measurement Company (UKOM) and The Nielsen Company have revealed the first set of data from their industry-agreed online Audience Planning System, with Google ranking as the top site.

Google renews social media push with Buzz

Wed, 10 Feb 2010 11:30:00 GMT

Google has launched Buzz, a social platform that allows users to post status updates and share content through Gmail.

Online video struggles with fragmented ad model

Wed, 10 Feb 2010 09:45:00 GMT

The online industry has moved to boost the embryonic video-on-demand market by reducing ad rates and rolling out standardised media buying.

Organix appoint TMW to handle below-the-line activity

Tue, 09 Feb 2010 15:00:00 GMT

Organic baby food company, Organix, has appointed Tullo Marshall Warren as its lead strategic and digital agency to market its growing range of baby and toddler foods effectively to prospective mums.

Press campaign warns on password security

Tue, 09 Feb 2010 10:00:00 GMT

Public private sector partnership The UK Council for Child Internet Safety (UKCCIS) has launched a press campaign asking parents to warn their kids about password security.

Energy Saving Trust reviews digital agencies

Mon, 08 Feb 2010 10:00:00 GMT

The Energy Saving Trust (EST) is searching for a digital agency to take over its online media account.

Start launches experiential and events consultancy

Fri, 05 Feb 2010 14:15:00 GMT

Start has launched brand experiences and events consultancy Start Live.

EHS Brann Group renamed as EHS 4D Group

Fri, 05 Feb 2010 12:30:00 GMT

The EHS Brann Group is being renamed as EHS 4D Group with immediate effect, incorporating below-the-line agencies EHS Brann, Euro RSCG 4D Digital and EHS Brann Discovery.

AOL Media appoints ex-Google VP to president

Fri, 05 Feb 2010 10:30:00 GMT

AOL has appointed David Eun as president of AOL Media and Studios, giving him responsibility for the business’s portfolio of over 80 sites and its publishing and video platforms.

Toptable recruits former Capital Radio and Bauer marketer

Thu, 04 Feb 2010 14:45:00 GMT

Toptable, the dining online restaurant reservation service, has appointed former Capital Radio and lastminute.com marketer Carl Lyons as marketing director.