mad.co.uk : Digital

Cost of Facebook advertising rises 74%

Tue, 19 Jul 2011 09:46:00 GMT

The cost of advertising on Facebook has increased by up to 74% as brands increasingly divert their spend from traditional marketing, such as TV and print, to the social network.

Sainsbury's debuts transactional mobile site

Mon, 18 Jul 2011 10:43:00 GMT

Sainsbury’s has launched a transactional mobile site that lets users reserve items from their phones and then collect in store.

Tesco’s new social media chief wants digital to “enrich and simplify”

Fri, 15 Jul 2011 10:50:00 GMT

Tesco’s greatest digital marketing challenge is to find ways to use technology to “enrich and simplify” customer’s lives, according to the supermarket’s incoming digital chief.

SeeSaw saved by Bebo investors

Thu, 14 Jul 2011 10:00:00 GMT

A group of investors led by Criterion Capital Partners, the owner of Bebo, has bought TV catch up aggregator SeeSaw from Arqiva.

O2 unveils deals service to take on Facebook and Groupon

Thu, 14 Jul 2011 09:57:00 GMT

O2 has partnered with 30 high street brands to bring location-based voucher-like offers directly to its customers’ phones.

BBC Worldwide to use Facebook Credits for Doctor Who rentals

Tue, 12 Jul 2011 12:37:00 GMT

BBC Worldwide is to make its flagship series Doctor Who available to rent on Facebook - a first for the broadcaster.

GroupM downgrades global ad spend forecast for 2011

Wed, 06 Jul 2011 16:25:00 GMT

GroupM has slashed its prediction for global advertising spend growth this year by 1% due to the impact of the Japanese earthquake and the political upheavals in the Middle East.

Virgin strikes Spotify deal to launch music service

Wed, 06 Jul 2011 10:50:00 GMT

Virgin Media has partnered with Spotify to provide its customers with a digital music streaming service online, on their mobiles and through their TVs.

Outdoor industry to grow to £1.5bn

Wed, 06 Jul 2011 10:32:00 GMT

Advertisers will spend £1.5bn on out of home (OOH) media by 2020 - up from £880m in 2010, according to a new report by outdoor media agency Kinetic.

Missing People revamps digital offer

Tue, 05 Jul 2011 12:37:00 GMT

The Missing People charity is ramping up its digital offering to make the search for lost loved ones more regional and personalised.

Amazon acquires UK’s biggest online bookseller

Tue, 05 Jul 2011 11:20:00 GMT

Amazon has bought the UK’s largest online bookseller, The Book Depository, for an undisclosed sum.

Microsoft and Baidu partner to take on Google

Tue, 05 Jul 2011 09:55:00 GMT

Microsoft has formed an alliance with Baidu, the biggest search engine in China, to provide English language search results as it bids to boost Bing’s position against Google internationally.

Mumsnet launches blogging network

Mon, 04 Jul 2011 10:15:00 GMT

Mumsnet has launched a blogging network that allows its authors to share advertising revenue on the content they generate.

The Times claims 100,000 paying digital subscribers

Fri, 01 Jul 2011 12:01:00 GMT

The Times has claimed it has more than 100,000 paying digital subscribers, one year on from introducing a paywall.

UK consumers unconvinced by Facebook commerce

Fri, 01 Jul 2011 10:13:00 GMT

Almost half of UK consumers are not interested in buying products via social commerce, such as Facebook stores, according to a study.

Manchester United careful about over-commercialisation on Facebook

Thu, 30 Jun 2011 11:26:00 GMT

Marketing Week Live! 2011: Manchester United Football Club has no plans to put any advertising on its Facebook page in the near future.

Social media expertise should be embedded in all teams

Wed, 29 Jun 2011 16:33:00 GMT

Marketing Week Live! 2011: Social media knowledge must be integrated across all a company's marketing teams and not sit in a silo, advised leading marketers at the Marketing Week Live! show.

Santander turns to social media to help address “poor” service perception

Wed, 29 Jun 2011 15:42:00 GMT

Santander is to ramp up use of social media in the hope of improving the “dialogue” it has with customers, as part of the banking group’s ongoing efforts to improve customer service.

Google launches mobile publishing tools

Wed, 29 Jun 2011 15:28:00 GMT

Google has updated its mobile products, including a new service that lets brands optimise their websites for mobile users.

Google+ “sharing” service launches to rival Facebook

Wed, 29 Jun 2011 15:09:00 GMT

Google has launched a new service, dubbed Google+, that lets users share content, videos and status updates, to take on Facebook.

Google launches own social network Google+

Wed, 29 Jun 2011 14:24:00 GMT

Google is taking on Facebook with the launch Google+, it’s much-anticipated social network.

Virgin Media “broadband con” campaign banned for discrediting rivals

Wed, 29 Jun 2011 00:02:00 GMT

Virgin Media’s “Stop the broadband con!” website and social media campaign has been slammed by the advertising watchdog for attacking the integrity of rivals BSkyB and BT.

Microsoft Office moves to cloud to take on Google Apps

Tue, 28 Jun 2011 10:18:00 GMT

Microsoft has placed its Office software in the cloud in a bid to ward off Google’s advances in the online email, spreadsheet and word processing space.

Monster takes on LinkedIn with Facebook app

Mon, 27 Jun 2011 16:47:00 GMT

Job site Monster has created a new professional networking Facebook app to take on LinkedIn, as part of a raft of innovations to extend its service beyond an employment search engine.

Over 50s drive Facebook growth, study says

Mon, 27 Jun 2011 11:01:00 GMT

A record 28.6 million people in the UK visited Facebook in May, according to UKOM/Nielsen.