mad.co.uk : Digital

Digital agencies will still fare well in the days after huge multiples

Fri, 03 Jul 2009 00:00:00 GMT

Prior to the economic downturn, if you were to ask the founder of an independent digital agency about their valuation expectations for their business, they'd get a slightly dreamy expression on their face and talk about double-digit multiples of profit. But what's the reality in the current climate and beyond?

IAB mobile ad study reveals five steps to better results

Fri, 03 Jul 2009 00:00:00 GMT

The Internet Advertising Bureau (IAB) has released five recommendations for brands rolling out mobile ad campaigns, following a test campaign run with Nestlé.

Measuring effectiveness remains the hot topic

Fri, 03 Jul 2009 00:00:00 GMT

When I was a kid back in the 1970s, my dad took me to visit my uncle who worked in the data processing department of a large FMCG company. My dad also worked in marketing and asked him, "When you have a number of different campaigns running, how can you isolate and measure the effectiveness of each of them?" To which my uncle replied: "We can't."

Hitting the spot

Fri, 03 Jul 2009 00:00:00 GMT

Having taken up the reins of Spotify in the UK, Paul Brown is determined the service will succeed where many have failed, as an ad-funded digital music hub

Social network contacts take on new role as recommenders

Fri, 03 Jul 2009 00:00:00 GMT

Initial data from the Global Web Index, a survey examining the role of social media in consumers' lives, shows how UK users are influenced by opinions from others on their network and how they think brands should interact with them.

Lufthansa appoints Wunderman

Thu, 02 Jul 2009 10:00:00 GMT

Lufthansa, the German airline, has appointed Wunderman London to handle its digital and direct marketing business.

How digital makes it easier to engage with an audience

Thu, 02 Jul 2009 00:00:00 GMT

With digital media now firmly entrenched in the marketing mix, there was no shortage of advice about how to make the best use of it throughout the festival. Joe Fernandez reports from France

Facebook fills CFO role

Tue, 30 Jun 2009 10:30:00 GMT

Facebook has hired a chief financial officer, David Ebersman, to fill a role which has stood empty for three months.

Yahoo! moots major rebrand

Fri, 26 Jun 2009 10:45:00 GMT

Yahoo! is working on a major overhaul of its brand to be unveiled when its redesigned front page is launched in the autumn, according to reports.

Microsoft signs deal with Publicis Groupe

Thu, 25 Jun 2009 17:00:00 GMT

Cannes: Microsoft Advertising has secured a global partnership deal with Publicis Groupe for a major research project to improve the targeting of online and TV advertising.

Toshiba appoints agency in SEO push

Thu, 25 Jun 2009 16:00:00 GMT

Toshiba is bolstering its digital investment with the appointment of search and social media agency White Hat Media to develop a SEO campaign for its new blogging website.

Linkedin names ex-Yahoo VP as CEO

Thu, 25 Jun 2009 15:15:00 GMT

LinkedIn has appointed former Yahoo executive Jeff Weiner as CEO.

Digital marketing key to Obama’s success

Thu, 25 Jun 2009 13:00:00 GMT

Cannes: A combination of digital and grassroots marketing was fundamental to the success of Barack Obama’s US presidential campaign, his campaign manager David Plouffe declared today (June 25).

Microsoft chief points to brave new digital world

Thu, 25 Jun 2009 09:45:00 GMT

Cannes: Microsoft chief executive Steve Ballmer has warned marketers that a new media world is emerging, and content will shift online within the next ten years.

Brands must gear sites to appeal to internet-savvy older users

Thu, 25 Jun 2009 00:00:00 GMT

Ads for stairlifts and walk-in baths, funeral insurance policies with a free carriage clock. There's nothing like daytime TV to make you appreciate why only 20% of people aged over 55 think advertisers treat them as intelligent and discerning customers. But alongside this world of faintly distasteful advertising is the revelation that there are more than 10m 'mature' internet users.

IAB UK creates council to push education and adoption of in-game ads

Thu, 25 Jun 2009 00:00:00 GMT

The UK Internet Advertising Bureau has established a Game Advertising Council to educate marketers and increase adoption of advertising in and around games.

Clusta creates social network for Barclays

Thu, 25 Jun 2009 00:00:00 GMT

Barclays has tasked digital group Clusta with creating a closed social network for the managers of its Barclays Spaces for Sports programme.

Digital Britain's piracy plans meet cautious response

Thu, 25 Jun 2009 00:00:00 GMT

Digital Britain's bid to reduce piracy by 70% has been greeted cautiously by both the music industry and ISPs.

Widening repertoire

Thu, 25 Jun 2009 00:00:00 GMT

As Digital Inclusion Champion, Martha Lane Fox is adding a governmental role to her non-executive board positions at Channel 4 and M&S, along with heading Lucky Voice

Behavioural targeting industry welcomes government backing

Thu, 25 Jun 2009 00:00:00 GMT

The behavioural targeting industry has welcomed the Digital Britain report after it highlighted the commercial benefits of the practice.

The union of social media and TV has a bright future

Thu, 25 Jun 2009 00:00:00 GMT

The recent Sky Play deal with Xbox makes clearer the potential value of combining social features of gaming and TV. The marriage of broadcast and broadband with local storage makes direct-to-home platforms a powerful foundation for the future of social TV.

Let's rock!

Thu, 25 Jun 2009 00:00:00 GMT

The whole experience of live music, from getting information to buying tickets and even rewatching the concert afterwards, has been revolutionised by digital media

Growing mobile internet audience mirrors the early days of the web

Thu, 25 Jun 2009 00:00:00 GMT

Over the last year, as sales of smartphones such as the iPhone have soared, we've seen the number of British adults who regularly use the internet via a mobile device increase by 1.5m, from 2.8m in May 2008 to 4.3m in May 2009, according to BMRB's Internet Monitor. This is an increase of 52%, adding weight to the theory that after many false dawns we really are approaching the year of the mobile.

If the industry can't regulate itself, then the government will step in

Thu, 25 Jun 2009 00:00:00 GMT

The Digital Britain report shows that the industry is still on the road to self-regulation, despite some worrying developments

HP marketing chief urges marketers to use UGC

Wed, 24 Jun 2009 15:30:00 GMT

Cannes: Hewlett Packard’s chief marketing officer Michael Mendenhall has urged marketers to make more use of user generated content, or cloud-based marketing, to keep users engaged with brands during the recession.