mad.co.uk : Creative

Volkswagen ad looks on the bright side of life

Fri, 03 Jul 2009 12:00:00 GMT

Volkswagen is launching a summer campaign for its Passat model, telling consumers to think positive despite the doom and gloom of the recession.

Samsung launches Jet with integrated campaign

Fri, 03 Jul 2009 11:00:00 GMT

Samsung Electronics is today (July 3) unveiling a £5m marketing campaign to support the launch of its latest smartphone, Jet.

Ramsay stars in Gordon’s ad

Fri, 03 Jul 2009 09:45:00 GMT

Diageo is to launch a new marketing campaign for Gordon’s Gin featuring brand ambassador and celebrity chef Gordon Ramsay.

Volkswagen seeks 'people's reviewer' via social media

Fri, 03 Jul 2009 00:00:00 GMT

Car company launches competition to find the successor to Jeremy Clarkson based on the growth of peer-to-peer reviews

Cancer Research uses social media to warn against skin cancer

Fri, 03 Jul 2009 00:00:00 GMT

Cancer Research has rolled out a social media campaign to highlight the dangers of skin cancer to young adults during the summer.

WWF uses social media and online game as G8 protest tools

Fri, 03 Jul 2009 00:00:00 GMT

Environmental charity WWF has launched a social media campaign encouraging people to put pressure on world leaders in the run-up to the G8 meeting in Italy next month.

Gladman & Norman designs Elizabeth Cross

Thu, 02 Jul 2009 12:30:00 GMT

Birmingham-based group Gladman & Norman has designed the new Elizabeth Cross, an award which will be given to the families of British armed forces personnel killed in action or by terrorist attacks since 1945.

Sir Keith launches new anti-Coutts campaign

Thu, 02 Jul 2009 12:15:00 GMT

Sir Keith Mills, Air Miles and Nectar founder and a key figure of the London 2012 Olympics, has launched another press ad campaign against Coutts, the subsidiary of the Royal Bank of Scotland.

O2 to launch interactive 3D game

Thu, 02 Jul 2009 11:30:00 GMT

Mobile operator O2 is launching what it claims will be the UK’s first interactive 3D game.

TalkTalk launches “brighter” brand positioning

Thu, 02 Jul 2009 11:00:00 GMT

Carphone Warehouse’s broadband business TalkTalk is launching a new ad campaign devised to position it as Britain’s “brighter” phone and broadband company.

Economist targets “intellectually curious”

Thu, 02 Jul 2009 10:30:00 GMT

The Economist is launching a new brand strategy in a bid to widen its appeal to new readers.

VCCP’s meerkat returns to TV

Thu, 02 Jul 2009 09:45:00 GMT

Comparethemarket.com has unveiled the latest television advertisement in its “comparethemeerkat” campaign.

Muji and Thonet...

Thu, 02 Jul 2009 00:00:00 GMT

Muji and Thonet have collaborated to launch a furniture range based on two historic Thonet styles. James Irvine has created the Bentwood collection (pictured left), inspired by the 214 chair, while Konstantin Grcic has designed the Tubular Steel collection (right), based on Bauhaus designs. Both will be available in Muji stores from August.

McDonald's unveils latest ad in 'quality food' drive

Thu, 02 Jul 2009 00:00:00 GMT

food

VW claims commercial range is sound investment

Thu, 02 Jul 2009 00:00:00 GMT

AUTOMOBILES

News in Pictures

Thu, 02 Jul 2009 00:00:00 GMT

1 La Boca has designed the book and CD versions of Anna & The Witch's Bottle by Geoff Cox, which features illustrations by Rohan Daniel Easton. The limited-edition title will be published by Black Maps Press in September.

Government hires agency for gangmaster campaign

Wed, 01 Jul 2009 16:00:00 GMT

The Government will launch a campaign to help vulnerable groups get fair treatment at work in September.

Twiggy to star in new Olay ads

Wed, 01 Jul 2009 12:45:00 GMT

Twiggy will star in a new campaign for Proctor and Gamble’s Olay skincare brand 25 years after her first appearance as a face for the then Oil of Ulay.

Unilever plans inspiring design book ahead of roster review

Wed, 01 Jul 2009 11:45:00 GMT

Unilever is assembling a book of ‘inspiring design’, ahead of an expected roster review at the end of the year, according to sources close to the manufacturer.

Nissan plans marketing strategy for small cars

Wed, 01 Jul 2009 10:00:00 GMT

Nissan in Europe is embracing a new marketing strategy that encompasses its three small cars, including the new low-cost model Pixo, in one collective campaign.

Cadbury relaunches Trebor mints with packs by JKR

Tue, 30 Jun 2009 12:30:00 GMT

Cadbury is set to relaunch its Trebor Extra Strong Mints and Softmints brands, with packaging designed by Jones Knowles Ritchie.

Iceland renegotiates “I’m a celebrity….” deal

Tue, 30 Jun 2009 10:50:00 GMT

Iceland has signed up to continue its four-year long sponsorship of hit ITV show “I’m a Celebrity…..Get Me Out of Here” for a further two years.

Smirnoff to launch new global positioning

Tue, 30 Jun 2009 09:30:00 GMT

Diageo is to launch a £15m global campaign for its Smirnoff vodka brand.

Elmwood repackages Anchor Squirty Cream

Mon, 29 Jun 2009 12:30:00 GMT

Anchor is relaunching its Squirty Cream brand, with new packaging designed by Elmwood.

Thirst Pockets launches TV campaign

Mon, 29 Jun 2009 11:15:00 GMT

Georgia-Pacific tissue and kitchen roll brand Thirst Pockets has launched a national TV advertising campaign to support the re-launch of its Thirst Pockets Kitchen Towel brand.