mad.co.uk : Consumer Goods

Simmer works on Claire’s Handmade preserves

Fri, 03 Jul 2009 12:30:00 GMT

Simmer is designing a new identity, packaging, website and marketing materials for artisan preserve-maker Claire’s Handmade.

Volkswagen ad looks on the bright side of life

Fri, 03 Jul 2009 12:00:00 GMT

Volkswagen is launching a summer campaign for its Passat model, telling consumers to think positive despite the doom and gloom of the recession.

Samsung launches Jet with integrated campaign

Fri, 03 Jul 2009 11:00:00 GMT

Samsung Electronics is today (July 3) unveiling a £5m marketing campaign to support the launch of its latest smartphone, Jet.

Johnson & Johnson takes stake in Irish drug firm

Fri, 03 Jul 2009 09:45:00 GMT

Johnson & Johnson has shelled out $1bn (£610m) to take an 18.4% stake in Irish drugmaker Elan Corp.

Twiggy to star in new Olay ads

Wed, 01 Jul 2009 12:45:00 GMT

Twiggy will star in a new campaign for Proctor and Gamble’s Olay skincare brand 25 years after her first appearance as a face for the then Oil of Ulay.

Nissan plans marketing strategy for small cars

Wed, 01 Jul 2009 10:00:00 GMT

Nissan in Europe is embracing a new marketing strategy that encompasses its three small cars, including the new low-cost model Pixo, in one collective campaign.

IN'n'OUT inks agency deal in bid to drive UK expansion

Mon, 29 Jun 2009 00:00:00 GMT

Car servicing chain IN'n'OUT has appointed integrated agency Kitcatt Nohr Alexander Shaw as its first agency of record to help drive its UK expansion plans.

Peugeot consolidates Euro media account

Fri, 26 Jun 2009 15:00:00 GMT

PSA Peugeot Citroën has consolidated its pan-European media buying account into MPG and OMD, knocking Vizeum off the roster.

Technology Strategy Board plans to reveal digital test-beds by Christmas

Thu, 25 Jun 2009 00:00:00 GMT

The Technology Strategy Board (TSB), the government body for business innovation in technology, plans to unveil its digital test-bed projects by Christmas.

Course power

Thu, 25 Jun 2009 00:00:00 GMT

Petrolhead appeal is taking a backseat as environmental and social issues increasingly drive development in automotive design. As the Royal College of Art's specialist course reaches its 40th birthday, John Stones talks to some of those involved

Revlon turns to social media to build buzz for major product launch

Thu, 25 Jun 2009 00:00:00 GMT

Cosmetic giant launches two-month campaign for lipstick across social media including YouTube, Facebook and blogs

KOS unveils scheme to raise £5m marketing 'war chest'

Thu, 25 Jun 2009 00:00:00 GMT

consumer goodsKing of Shaves issues 'shaving bonds' in effort to gain ground on major players. By Russell Parsons

L'Oréal wins legal victory against perfume copycats

Thu, 25 Jun 2009 00:00:00 GMT

Legal ruling

LG Electronics launches summer campaign

Wed, 24 Jun 2009 12:30:00 GMT

LG Electronics has launched its “Life’s Good this summer” campaign to promote its image sharing website, LOOP.

King of Shaves looks to build £5m marketing “war-chest”

Tue, 23 Jun 2009 09:30:00 GMT

King of Shaves is looking to raise a £5m marketing “war chest” by issuing “shaving bonds”, as the brand looks to gain ground on rivals Gillette and Wilkinson Sword.

Miller takes to TV to boost housing market

Fri, 19 Jun 2009 09:45:00 GMT

Miller Homes is launching its first TV advertising campaign today in a bid to “hit back” at housing market “pessimists.”

L’oreal wins landmark test case

Thu, 18 Jun 2009 16:00:00 GMT

Companies which use similar packaging to well-known products are gaining an “unfair advantage” the European Court of Justice has ruled.

Homer Simpson to be voice of TomTom

Thu, 18 Jun 2009 14:45:00 GMT

Homer Simpson’s unmistakeable tones are to be available as an optional new voice for TomTom satellite navigation systems.

PlayStation extends Champions League sponsorship

Wed, 17 Jun 2009 14:30:00 GMT

Sony Playstation has extended its sponsorship of the UEFA Champions League until 2012.

Pearlfisher creates beauty brand

Tue, 16 Jun 2009 12:15:00 GMT

Pearlfisher has created new luxury beauty brand Green & Spring, for hotel company A Curious Group of Hotels.

GM sells Saab to Swedish carmaker

Tue, 16 Jun 2009 12:00:00 GMT

General Motors has reached a preliminary agreement to sell its Saab business to Koenigsegg, the Swedish sports carmaker.

Aga reviews digital agencies and appoints TCS Media

Tue, 16 Jun 2009 11:45:00 GMT

Aga Rangemaster is reviewing its digital search agency requirements and has just appointed TCS Media to handle its media buying.

Drive to promote Volkswagen lifestyle vehicles

Tue, 16 Jun 2009 10:00:00 GMT

Volkswagen Commercial Vehicles is launching a nationwide integrated campaign to promote its range of lifestyle vehicles.

E3 creates ‘to scale’ website for Toshiba phone launch

Mon, 15 Jun 2009 12:15:00 GMT

E3 has created a ‘to scale’ website for Toshiba, replicating the exact size of its new Toshiba TG01 mobile phone.

Toshiba assigns half of budget for smartphone launch campaign to web channels

Sat, 13 Jun 2009 00:00:00 GMT

Toshiba will invest half of its marketing budget for the launch of its first touchscreen multimedia phone in digital channels.