mad.co.uk : Consumer Goods

iPhone and iPad double Apple profit

Wed, 20 Jul 2011 10:38:00 GMT

Record iPhone and iPad sales lifted Apple’s revenue to $28.57bn (£17.7bn) during the last quarter.

Audi names marketing chief

Fri, 08 Jul 2011 09:47:00 GMT

Audi has appointed former LG and Vodafone marketing chief Dominic Chambers to lead its UK marketing ahead of a £10bn investment in the brand and new models.

Reckitt Benckiser cuts CO2 emissions by 11%

Wed, 06 Jul 2011 14:09:00 GMT

Reckitt Benckiser (RB), which owns the Durex, Harpic and Cilit Bang brands has cut CO2 emissions by 11% in just two years, according to its latest sustainability report.

L’Oreal signs House star Hugh Laurie

Wed, 06 Jul 2011 10:42:00 GMT

L’Oreal has named British actor Hugh Laurie as the new face of its Men Expert range.

Ford appoints managing director for Britain

Mon, 04 Jul 2011 09:49:00 GMT

Ford’s British division has appointed its former marketing director, Mark Ovenden, as its new managing director.

RB promotes Camillo Pane to global role

Fri, 01 Jul 2011 09:59:00 GMT

Camillo Pane, the general manager of Reckitt Benckiser UK, has been promoted to senior vice president of the company’s global healthcare business.

Greenpeace attacks Volkswagen over environment

Tue, 28 Jun 2011 09:49:00 GMT

Greenpeace has launched an attack on Volkswagen’s environmental credentials including a spoof of its recent Darth Vader ad campaign.

Half of consumers shun brands that don’t label carbon footprint

Tue, 28 Jun 2011 09:24:00 GMT

Nearly half of consumers would shun brands that aren’t taking steps to reduce their carbon footprint, according to a new report by the Carbon Trust.

Argos owner buys Habitat brand

Fri, 24 Jun 2011 16:23:00 GMT

Argos-owner Home Retail Group has bought the Habitat brand as part of a £24.5m deal.

Unilever restructures to speed up innovation

Fri, 24 Jun 2011 10:25:00 GMT

Unilever has restructured its business categories to speed up the role out of innovation in emerging markets.

Dixons results adds to high street woe

Thu, 23 Jun 2011 10:00:00 GMT

Dixon’s is the latest electricals retailer to reported a slide in sales and profit as the business is hit by weak consumer spending.

P&G extends Oral-B brand

Thu, 23 Jun 2011 09:20:00 GMT

Procter & Gamble is launching the first toothpaste under its Oral-B dental brand in the UK as part of its “multi-dimensional innovation strategy”.

It's a done deal as If Agency creates used-car sales pitch

Thu, 23 Jun 2011 00:00:00 GMT

The If Agency has created new branding and a launch campaign for online used-car seller Netcars.com, creating new characters, watercolour illustrations and a new typeface.

Kesa reviewing Comet after more losses

Wed, 22 Jun 2011 11:00:00 GMT

Kesa Electricals is reviewing strategy for its loss-making Comet chain as it looks to reverse the decline in sales at the retailer.

Reebok’s Lewis Hamilton ad banned by ASA

Wed, 22 Jun 2011 10:24:00 GMT

Reebok has been rapped by the Advertising watchdog for a promotional leaflet featuring Lewis Hamilton that makes unsubstantiated claims for its Reezig ZigTech trainer.

Peugeot ad scares Peppa Pig viewer

Wed, 15 Jun 2011 00:01:00 GMT

Peugeot has been banned from running a television ad during kids’ shows after a child was scared by the spot airing during a Peppa Pig programme.

Carphone Warehouse to re-evaluate ailing Best Buy chain

Tue, 14 Jun 2011 10:20:00 GMT

Carphone Warehouse has been forced to reassess its Best Buy UK megastores operation after posting a £62.6m loss in the division for the year.

Wrangler owner buys Timberland

Tue, 14 Jun 2011 10:00:00 GMT

Branded lifestyle wear company VF Corporation is to buy Timberland to add to its brand portfolio that already includes Wrangler, Lee and The North Face.

P&G sets Olympic bar high

Mon, 13 Jun 2011 13:29:00 GMT

Procter & Gamble aims for its “P&G proud sponsor of mums” messaging for the London 2012 Olympics and recently announced Paralympics sponsorship campaigns, to be as iconic and long-lasting as its Gillette and Fairy liquid campaigns.

H-P to focus on music in bid to be a “cool” brand

Fri, 10 Jun 2011 10:26:00 GMT

Hewlett-Packard is to ramp up its music-based marketing strategy in a bid to change consumer perception that it is just an office computing and printer brand.

H-P signs up Plan B for cinema ad

Thu, 09 Jun 2011 09:00:00 GMT

Hewlett-Packard has enlisted the help of pop star Plan B for a cinema campaign as part of a wider initiative to change the perception that the company just sells PCs and business products.

'Just right' level of femininity sought for Tesco's Libbi range

Thu, 09 Jun 2011 00:00:00 GMT

We Are Him & Her has redesigned Tesco's feminine hygiene range Libbi, applying what it calls a 'contemporary and efficacious' design as an alternative to the floral imagery common in the sector.

Showrooms for improvement weather storm

Thu, 09 Jun 2011 00:00:00 GMT

DIY retailers have responded to the slowdown in the housing market by tailoring their products towards home owners looking to improve, rather than move, according to research seen exclusively by Marketing Week. By MaryLou Costa

True pioneers talk the customer's language

Thu, 09 Jun 2011 00:00:00 GMT

Just what must a brand do to be considered truly innovative? A report seen exclusively by Marketing Week provides six pointers. By MaryLou Costa

Nintendo unveils “game changing” Wii successor

Wed, 08 Jun 2011 09:51:00 GMT

Nintendo has unveiled the long-awaited successor to the Wii console, the Wii U.