mad.co.uk : Consumer Goods

Unilever launches first ad for Dove+Men

Mon, 08 Feb 2010 10:15:00 GMT

Unilever has launched the first advertising campaign for its male grooming brand Dove Men+Care.

Toyota woes continue with global recall of Prius planned

Mon, 08 Feb 2010 09:30:00 GMT

Toyota is understood to be planning a global recall of the Prius range, its flagship hybrid model, following fears over the safety of brake pedals on the models. The news adds to consumer fears over the brand following last weeek’s recall of seven other models.

Fairy goes back to roots for 50th anniversary

Mon, 08 Feb 2010 09:30:00 GMT

Fairy is to bring back its white bottle to celebrate its 50th anniversary with a new ad campaign fronted by Nanette Newman to promote the birthday.

Sony looks at taking on iPad in tablet market

Fri, 05 Feb 2010 10:30:00 GMT

Sony is looking to launch a competitor to Apple’s iPad, its chief financial officer hinted yesterday.

Alfa Romeo launches Space Invaders themed TV ad

Fri, 05 Feb 2010 09:45:00 GMT

Alfa Romeo is launching a Space Invaders themed television advertisement to launch its new MiTo MultiAir models.

Toyota launches press reassurance campaign

Fri, 05 Feb 2010 09:15:00 GMT

Toyota has taken out a press campaign to reassure customers over its product recalls as it is hit with fresh safety concerns.

Vanish to market new “extra hygiene” variant

Thu, 04 Feb 2010 14:15:00 GMT

Vanish, the stain removal brand, is tapping into the nation’s desire for high-strength antibacterial cleaning products with the launch of a new “Extra Hygiene” variant. It will be backed by a £2m integrated marketing campaign.

Luxury car marques kick off media reviews

Thu, 04 Feb 2010 10:45:00 GMT

BMW and Porsche are kicking off media planning and buying account reviews, as they seek to boost interest in their luxury models.

Toyota forced to hold back on new sales to settle recall crisis

Thu, 04 Feb 2010 10:30:00 GMT

Toyota is to halt deliveries of new cars in order to repair the defective accelerator pedals on certain models, which has resulted in a worldwide recall crisis.

Unilever sales up driven by volume growth

Thu, 04 Feb 2010 09:15:00 GMT

Consumer goods group Unilever, which owns the Dove, Peperami and Lynx brands, has posted a 1.8% rise in fourth-quarter sales, driven by strong volume growth.

Honda launches new crowd-sourcing initiative

Thu, 04 Feb 2010 06:00:00 GMT

Honda Motor Europe is launching a new crowd-sourcing project called ‘Live Every Litre’.

Fiat launches best new band campaign for Punto Evo

Thu, 04 Feb 2010 00:00:00 GMT

Fiat is strengthening its association with music with a campaign fronted by Radio 1 DJ Ross Allen.

FMCG brands must learn from mistakes made by rival

Thu, 04 Feb 2010 00:00:00 GMT

FMCG

Multivariate testing

Thu, 04 Feb 2010 00:00:00 GMT

Companies can achieve dramatic improvements in conversion rates and sales by using multivariate testing to scrutinise customers' online journeys

Emotional appeal to ease pain

Thu, 04 Feb 2010 00:00:00 GMT

When competing on price with own-label painkillers became an incurable headache for market-leading analgesic Nurofen, the brand broke convention in the sector by using emotional appeal. By Louise Jack

Kia and News Corp team up for World Cup campaign

Thu, 04 Feb 2010 00:00:00 GMT

SPORT

Toyota faces further backlash from recall crisis

Wed, 03 Feb 2010 12:00:00 GMT

The backlash against Toyota’s car recall crisis is building across the world after the marque has been ordered by Japan's Ministry of Transportation to investigate a rash of consumer complaints about braking problems.

Imperial Tobacco sales up despite marketing crackdown

Wed, 03 Feb 2010 10:15:00 GMT

Imperial Tobacco, maker of the Regal, Embassy and the Rizla brands, has defied Government crackdowns on the marketing of cigarettes by posting the first increase in UK cigarette sales in almost four decades.

Nokia switches focus to entertainment from “with music”

Wed, 03 Feb 2010 09:00:00 GMT

Nokia is attempting to increase its foothold in the smartphone market by changing its brand strategy to emphasise how its smartphones “bring entertainment to life”. It will include the tagline “Come Get Entertained”.

Nissan to take design-led positioning

Wed, 03 Feb 2010 09:00:00 GMT

Nissan will use the launch of its Cube model next week to unveil a repositioning of the car marque as a design-led brand.

Toyota moves to reassure consumers through YouTube

Tue, 02 Feb 2010 09:15:00 GMT

Toyota has used YouTube to deliver a message by Jim Lentz, president of Toyota’s US marketing, to reassure consumers over concerns surrounding the safety of its cars.

Government relaunches graphic road safety ads

Mon, 01 Feb 2010 14:45:00 GMT

The Department for Transport is to re-screen its £1.3m hard-hitting Think! campaign reminding drivers of the potentially fatal consequences of not wearing a seat belt.

Honda unveils Channel 4 doc idents

Mon, 01 Feb 2010 14:45:00 GMT

Honda UK is launching a series of idents to support its sponsorship of all Channel 4 documentaries for the coming year.

Toyota launches recall campaign for faulty pedals

Mon, 01 Feb 2010 10:15:00 GMT

Toyota has launched a pan-European recall campaign in Europe for potential accelerator pedal issues in eight models. The campaign is being advertised in print titles and via digital communications.

Government mulls plain packaging for cigarettes

Mon, 01 Feb 2010 10:00:00 GMT

The Government is looking at banning logos, colours and graphics from cigarette packets as part of set of measures aimed at cutting the number of UK smokers by half over the next ten years.