mad.co.uk : Today's Breaking News

TV viewing in Q4 drives up figures for 2009, says IPA

Tue, 09 Feb 2010 00:01:00 GMT

Average daily hours of television viewing rose to 3.94 hours in Q4 2009, according to the latest Trends in Television Report from the IPA.

Minogue and Snowdon star in M&S ad

Mon, 08 Feb 2010 16:00:00 GMT

Marks & Spencer is to launch a TV and print campaign with a new line up of celebrities including Dannii Minogue and Lisa Snowdon, for its spring fashion range.

Brand Potential offers “brand acceleration” to clients

Mon, 08 Feb 2010 15:30:00 GMT

Former 1HQ staffers have launched a brand consultancy called Brand Potential.

Nectar trumps Clubcard

Mon, 08 Feb 2010 15:30:00 GMT

Nectar, the loyalty card endorsed by Sainsbury’s and Homebase, has overtaken Tesco’s Clubcard with more cardholders than its rivals.

John West plots biggest marketing campaign to date

Mon, 08 Feb 2010 15:15:00 GMT

John West, the canned fish brand, is looking to boost interest in its products with what it claims is its biggest marketing campaign to date.

Signet Group jewellers open pop-up stores for Valentines

Mon, 08 Feb 2010 15:00:00 GMT

Jewellers Ernest Jones and H.Samuel, both part of the Signet Group, are opening up temporary popup stores in National Rail stations in a bid to capitalise on the Valentine's Day market.

Facebook cuts short Microsoft banner ad deal

Mon, 08 Feb 2010 14:30:00 GMT

Facebook is taking all display ad sales in-house, cutting short a deal with Microsoft which was due to end in 2011.

Google runs $5m Superbowl ad spot

Mon, 08 Feb 2010 14:30:00 GMT

Google broadcast its first TV ad promoting its search engine during last night's Superbowl as the company continues its move into traditional media advertising.

Experian CreditExpert launches educational TV ad

Mon, 08 Feb 2010 14:15:00 GMT

Experian CreditExpert, the online credit checking service, is launching a new UK advertising campaign in a bid to boost awareness of its availability to consumers.

Hovis to launch 100% British wheat themed ad

Mon, 08 Feb 2010 14:15:00 GMT

Hovis is to launch a £5m television advertising campaign to support its conversion to 100% British wheat.

Youngsters explore British Museum with GRDD game

Mon, 08 Feb 2010 12:30:00 GMT

Graphics and interactive consultancy GRDD has created an online computer game for the British Museum.

Ico Design creates Heron Tower website

Mon, 08 Feb 2010 12:30:00 GMT

Ico Design has created a website for central London office development Heron Tower, following its branding of the block last year.

Coca-Cola goes back to Open Happiness push

Mon, 08 Feb 2010 12:00:00 GMT

Coca-Cola Great Britain is bringing back its “Open Happiness” campaign, as part of its latest multi-million pound marketing push for 2010.

Pizza Hut extend “any excuse” ad campaign with stickers

Mon, 08 Feb 2010 11:30:00 GMT

Pizza Hut is extending its £2m “any excuse” marketing campaign by launching a series of stickers that consumers can peel-off from selected bus stops.

BA appoints head of global marketing

Mon, 08 Feb 2010 10:45:00 GMT

British Airways has named Akzo Nobel marketer Kerris Bright as head of global marketing.

Unilever launches first ad for Dove+Men

Mon, 08 Feb 2010 10:15:00 GMT

Unilever has launched the first advertising campaign for its male grooming brand Dove Men+Care.

Energy Saving Trust reviews digital agencies

Mon, 08 Feb 2010 10:00:00 GMT

The Energy Saving Trust (EST) is searching for a digital agency to take over its online media account.

BT to offer rivals access to its high-speed broadband

Mon, 08 Feb 2010 09:45:00 GMT

BT is to offer its rivals access to its high-speed broadband network for a nominal fee, according to reports.

Birds Eye to promote frozen vegetable ranges

Mon, 08 Feb 2010 09:45:00 GMT

Birds Eye is launching a £5.5m marketing campaign to support its recently launched Field Fresh vegetable sub-range.

Anti-abortion Superbowl ad sparks protests

Mon, 08 Feb 2010 09:30:00 GMT

A £1.8m pro-life advertisement that was broadcast during the Superbowl last night has sparked outrage in the US and raises questions over if such ads will be allowed in the UK.

Sponsors may desert Terry after England captaincy axe

Mon, 08 Feb 2010 09:30:00 GMT

Fabio Capello’s decision to sack John Terry as England captain could cost the player up to £5m in sponsorship deals, as brands look to determine his suitablity as an ambassador, according to official estimates.

Fairy goes back to roots for 50th anniversary

Mon, 08 Feb 2010 09:30:00 GMT

Fairy is to bring back its white bottle to celebrate its 50th anniversary with a new ad campaign fronted by Nanette Newman to promote the birthday.

Toyota woes continue with global recall of Prius planned

Mon, 08 Feb 2010 09:30:00 GMT

Toyota is understood to be planning a global recall of the Prius range, its flagship hybrid model, following fears over the safety of break pedals on the models. The news adds to consumer fears over the brand following last weeek’s recall of seven other models.

Iceland looks for ordinary customers to front ads

Mon, 08 Feb 2010 09:30:00 GMT

Iceland is looking for its first non-celebrity brand ambassador in a nationwide search to replace The Nolan’s Coleen Nolan and other famous faces including Kerry Katona.

FRijj to launch augmented reality campaign

Fri, 05 Feb 2010 16:45:00 GMT

Dairy Crest’s flavoured milk drink brand, FRijj, is launching a multi-media campaign featuring augmented reality across its entire range in a bid to drive consumer brand awareness.