mad.co.uk : Today's Breaking News

iPhone and iPad double Apple profit

Wed, 20 Jul 2011 10:38:00 GMT

Record iPhone and iPad sales lifted Apple’s revenue to $28.57bn (£17.7bn) during the last quarter.

McDonald’s to open its largest eatery at Olympics

Wed, 20 Jul 2011 10:23:00 GMT

McDonald’s is readying is largest ever restaurant to open on the site of the London 2012 Olympics.

Carphone Warehouse launches business drive as UK consumer market ‘matures’

Wed, 20 Jul 2011 10:11:00 GMT

Carphone Warehouse is launching a multi-million pound push to net UK small business customers as it looks to develop alternative revenue streams as the consumer mobile market “becomes more mature.”

Talk Talk ad rapped for exaggerated savings claim

Wed, 20 Jul 2011 00:01:00 GMT

Talk Talk’s television advertising campaign focusing on potential savings for customers has been banned as misleading after a complaint from telecoms rival BT.

Cost of Facebook advertising rises 74%

Tue, 19 Jul 2011 09:46:00 GMT

The cost of advertising on Facebook has increased by up to 74% as brands increasingly divert their spend from traditional marketing, such as TV and print, to the social network.

Mobile retail search traffic quadruples

Mon, 18 Jul 2011 11:10:00 GMT

The number of consumers searching for retail information on their mobiles quadrupled in the three months to June, according to figures from the British Retail Consortium and Google.

Sainsbury's debuts transactional mobile site

Mon, 18 Jul 2011 10:43:00 GMT

Sainsbury’s has launched a transactional mobile site that lets users reserve items from their phones and then collect in store.

News Corp brands continue to take a hit

Mon, 18 Jul 2011 10:14:00 GMT

Ryanair and Virgin Media took a poke at News Corp this weekend as the phone hacking scandal continued to heat up and take more victims.

Tesco’s new social media chief wants digital to “enrich and simplify”

Fri, 15 Jul 2011 10:50:00 GMT

Tesco’s greatest digital marketing challenge is to find ways to use technology to “enrich and simplify” customer’s lives, according to the supermarket’s incoming digital chief.

Rebekah Brooks resigns from News International

Fri, 15 Jul 2011 10:18:00 GMT

News International chief executive Rebekah Brooks has resigned from her role, following the phone hacking scandal, in a bid to save the company’s now tarnished reputation.

Marketing budgets cut as confidence drops

Thu, 14 Jul 2011 10:09:00 GMT

Almost a quarter of companies cut their marketing budgets in the second quarter as they looked to bolster profit amid continuing concern over the state of the economy, according to the latest Bellwether report.

SeeSaw saved by Bebo investors

Thu, 14 Jul 2011 10:00:00 GMT

A group of investors led by Criterion Capital Partners, the owner of Bebo, has bought TV catch up aggregator SeeSaw from Arqiva.

Asos international sales boost revenues

Thu, 14 Jul 2011 09:40:00 GMT

Asos has reported yet another strong quarter, with revenues up 63% year on year to £107m on the back of a muscular international sales performance.

BBC Worldwide to use Facebook Credits for Doctor Who rentals

Tue, 12 Jul 2011 12:37:00 GMT

BBC Worldwide is to make its flagship series Doctor Who available to rent on Facebook - a first for the broadcaster.

Starbucks reorganises business to drive growth

Tue, 12 Jul 2011 10:41:00 GMT

Starbucks is to invest in its Seattle’s Best Coffee and Tazo tea brands to build its multi-brand business as it overhauls its global organisation to drive growth.

Bupa plots “digital transformation” of business

Tue, 12 Jul 2011 10:00:00 GMT

Bupa is overhauling its digital marketing and e-commerce strategy to put digital “at the heart” of its operations.

Thomas Cook reviews brand positioning after profit fall

Tue, 12 Jul 2011 10:00:00 GMT

Thomas Cook Group is reviewing the positioning of its holiday brands after posting its third profit warning in less than 12 months.

Kellogg’s launches festival push

Tue, 12 Jul 2011 09:55:00 GMT

Kellogg’s is launching a major experiential push targeting young adults at UK festivals to drive awareness and trial of its Krave and Crunchy Nut brands.

Nestlé swoops on Chinese chocolate firm

Tue, 12 Jul 2011 09:46:00 GMT

Nestlé has confirmed the acquisition of Chinese confectionary company Hsu Fu Chi, its biggest acquisition in the region.

Gov’t says NewsCorp/BSkyB decision could be delayed after NOTW closure

Fri, 08 Jul 2011 10:51:00 GMT

The government says culture secretary Jeremy Hunt’s decision on whether NewsCorp can go ahead to take full control of BSkyB “will take some time”, following the News of the World’s closure.

Santander call centres return to UK

Fri, 08 Jul 2011 10:30:00 GMT

Santander is returning all its Indian call centres back to the UK following complaints from customers, the bank’s latest move to improve what it has itself admitted is its “poor” customer service record.

McDonald’s to launch “eco uniforms”

Fri, 08 Jul 2011 10:08:00 GMT

McDonald’s staff will wear recycled uniforms created by British designer Wayne Hemmingway from next year.

Audi names marketing chief

Fri, 08 Jul 2011 09:47:00 GMT

Audi has appointed former LG and Vodafone marketing chief Dominic Chambers to lead its UK marketing ahead of a £10bn investment in the brand and new models.

Rupert Murdoch backs News Int’s Rebekah Brooks

Wed, 06 Jul 2011 17:05:00 GMT

News Corporation chief Rupert Murdoch has backed News International chief executive Rebekah Brooks despite political pressure for her to resign over allegations of phone hacking at the News of the World.

GroupM downgrades global ad spend forecast for 2011

Wed, 06 Jul 2011 16:25:00 GMT

GroupM has slashed its prediction for global advertising spend growth this year by 1% due to the impact of the Japanese earthquake and the political upheavals in the Middle East.