mad.co.uk : Arts & Entertainment

Simon Cowell’s Syco aims to turn artists into brands

Wed, 29 Jun 2011 00:01:00 GMT

Simon Cowell’s music label Syco is shifting the way it promotes its artists to be brand-led, with a series of multi-platform campaigns to make its acts as recognisable as household brands.

The man on a quest to spread merlin's magic

Thu, 23 Jun 2011 00:00:00 GMT

Nick Varney reveals how his theme park and leisure group Merlin, which is rivalled only by Disney, is proving doubters wrong by its expansion, and why he thinks marketers make good chief executive material. By Ruth Mortimer

Lethal flies the flag for British Music's digital mission to US

Thu, 23 Jun 2011 00:00:00 GMT

Lethal has art directed the campaign for British Music's Digital Music Mission to the US.

Ladbrokes overhauls structure to become customer-centric

Wed, 22 Jun 2011 17:08:00 GMT

Ladbrokes is to overhaul the way its business is set up in a bid to be more responsive to the changing needs of customers.

O Street develops consistent identity for Scottish galleries

Thu, 09 Jun 2011 00:00:00 GMT

Glasgow-based consultancy O Street is rebranding the Scottish National Portrait Gallery, the Scottish National Gallery of Modern Art and the newly named Scottish National Gallery (formerly the National Gallery of Scotland); as well as creating a new identity for the galleries' umbrella organisation, the National Galleriesof Scotland.

Festival pleasures

Thu, 09 Jun 2011 00:00:00 GMT

Art installations and interactive environments are as much a part of the summer music festival experience as the music. Anna Norman digs out her wellies to look atsome of these increasingly creative spaces

Hemisphere replicatesManchester Art Gallery balcony space in interactive display

Thu, 19 May 2011 00:00:00 GMT

Hemisphere has designed an interactive installation to open up Manchester Art Gallery's newly refurbished entrance hall balcony gallery, which is inaccessible for wheelchair users.

Metro to stream Lady Gaga’s Born This Way pre-release

Thu, 12 May 2011 13:05:00 GMT

Free morning newspaper Metro has signed an exclusive deal with Universal Music to stream Lady Gaga’s new album Born This Way on its website.

Vevo launches in the UK

Wed, 27 Apr 2011 14:38:00 GMT

Music video service Vevo has gone live in the UK via the web and mobile.

Sony warns gamers over data risk

Wed, 27 Apr 2011 14:33:00 GMT

Sony has warned more than 77 million PlayStation gamers that their personal and financial information may be at risk after hackers breached its database.

Britney Spears turns to Flowd to push single

Mon, 18 Apr 2011 15:56:00 GMT

Britney Spears will use a mobile couponing service as part of the campaign to promote her latest single and album.

Britney Spears single turns to Flowd to push single

Mon, 18 Apr 2011 15:56:00 GMT

Britney Spears will use a mobile couponing service as part of the campaign to promote her latest single and album.

Spotify “committed” to free service despite restricting plays

Thu, 14 Apr 2011 16:30:00 GMT

Spotify says it remains committed to its freemium model, despite halving the amount of tracks users can listen to without paying.

O2 launches Academy YouTube channel

Fri, 11 Mar 2011 00:01:00 GMT

O2 has launched a new YouTube channel that will show live gigs from the Academy venues it sponsors.

O2 to join Take That Progress tour

Fri, 04 Mar 2011 15:28:00 GMT

O2 is set to be the official mobile network sponsor of Take That’s Progress Live 2011 tour, partnering with Samsung to offer exclusive gifts and content.

O2 to sponsor Take That Progress tour

Fri, 04 Mar 2011 15:28:00 GMT

O2 is set to be the official mobile network sponsor of Take That’s Progress Live 2011 tour, partnering with Samsung to offer exclusive gifts and content.

Coca-Cola fans to co-create with Maroon 5

Tue, 01 Mar 2011 15:54:00 GMT

Coca-Cola is planning a global campaign partnering with the band Maroon 5 based on the concept of a “24hr Session”.

REM to premiere album on Spotify

Mon, 28 Feb 2011 11:02:00 GMT

Spotify has signed a deal with REM to premier the band’s latest album Collapse Into Now.

White lies video uses interactive spoof dating site

Thu, 24 Feb 2011 00:00:00 GMT

Sherry develops a sophisticated, layered style for Nottingham's Cultural Partnership

Thu, 24 Feb 2011 00:00:00 GMT

Design consultancy Sherry has created branding for the Nottingham Cultural Partnership, including logos, tone of voice and marketing strategy.

Harriman Steel flies with strong visuals to promote opera about Piccard's ballooning challenge

Thu, 24 Feb 2011 00:00:00 GMT

Harriman Steel has created promotional material for Piccard in Space, the debut opera from Goldfrapp co-founder Will Gregory.

Xbox can’t get Kylie Minogue out of its head

Fri, 18 Feb 2011 14:52:00 GMT

Microsoft Xbox 360’s Kinect game Dance Central is to be the headline sponsor of Kylie Minogue’s upcoming 35 date European tour.

Ladbrokes plans £50m revamp

Fri, 18 Feb 2011 09:50:00 GMT

Ladbrokes says it will invest £50m on a brand revamp over the next two years and employ a brand marketing director to boost promotions.

Rose develops National Portrait Gallery campaign for Hoppé show

Thu, 10 Feb 2011 00:00:00 GMT

A new National Portrait Gallery exhibition on the life and work of photographer Emil Otto Hoppé will open next week, with branding and campaign materials designed by Rose.

Sony rolls out cloud music service to smartphones

Thu, 03 Feb 2011 00:00:00 GMT

Sony is to roll out its cloud-based music subscription service to smartphones including the iPhone.