mad.co.uk : Advertising

Talk Talk ad rapped for exaggerated savings claim

Wed, 20 Jul 2011 00:01:00 GMT

Talk Talk’s television advertising campaign focusing on potential savings for customers has been banned as misleading after a complaint from telecoms rival BT.

Cost of Facebook advertising rises 74%

Tue, 19 Jul 2011 09:46:00 GMT

The cost of advertising on Facebook has increased by up to 74% as brands increasingly divert their spend from traditional marketing, such as TV and print, to the social network.

News Corp brands continue to take a hit

Mon, 18 Jul 2011 10:14:00 GMT

Ryanair and Virgin Media took a poke at News Corp this weekend as the phone hacking scandal continued to heat up and take more victims.

Kellogg’s launches festival push

Tue, 12 Jul 2011 09:55:00 GMT

Kellogg’s is launching a major experiential push targeting young adults at UK festivals to drive awareness and trial of its Krave and Crunchy Nut brands.

GroupM downgrades global ad spend forecast for 2011

Wed, 06 Jul 2011 16:25:00 GMT

GroupM has slashed its prediction for global advertising spend growth this year by 1% due to the impact of the Japanese earthquake and the political upheavals in the Middle East.

Carlsberg glass promotion victim of own success

Wed, 06 Jul 2011 12:14:00 GMT

Carlsberg has been slammed by the advertising watchdog for failing to provide enough pint glasses to support an on-pack prize promotion.

Halifax cancels News of the World advertising

Wed, 06 Jul 2011 12:04:00 GMT

Halifax, one of the News of the World’s biggest advertisers, has become the latest brand to cancel its advertising with the newspaper, following the fresh hacking allegations that have emerged.

Key online advertiser William Hill reviews ad spend with NOTW

Wed, 06 Jul 2011 11:37:00 GMT

Key News International digital sponsor William Hill is the latest company to review its commercial arrangements with News of the World, following hacking allegations this week.

L’Oreal signs House star Hugh Laurie

Wed, 06 Jul 2011 10:42:00 GMT

L’Oreal has named British actor Hugh Laurie as the new face of its Men Expert range.

Outdoor industry to grow to £1.5bn

Wed, 06 Jul 2011 10:32:00 GMT

Advertisers will spend £1.5bn on out of home (OOH) media by 2020 - up from £880m in 2010, according to a new report by outdoor media agency Kinetic.

Government and industry partnerships must be mutually beneficial

Tue, 05 Jul 2011 16:51:00 GMT

Molson Coors CEO Mark Hunter stressed that any government and private sector partnership to deliver social issue messages has to be a “win/win” for both parties in his stepping down speech as president of ISBA.

Kraft leverages Cadbury brand for Oreos in India

Tue, 05 Jul 2011 16:37:00 GMT

Kraft could look to increasingly launch its brands under the Cadbury name in emerging markets following the recent introduction of Oreo products in India as a Cadbury brand.

Kronenbourg campaign rapped for using “Too Drunk to Fc” song

Mon, 04 Jul 2011 14:45:00 GMT

A Kronenbourg 1664 ad featuring a song, “Too Drunk to F*c*”, about the effect of excessive drinking has been slammed for encouraging irresponsible behaviour.

Heineken seals mobile and video deal with Google

Fri, 01 Jul 2011 17:32:00 GMT

Heineken has penned a global partnership with Google that will see it increase its YouTube activity and use mobile as its primary marketing channel in emerging markets.

BP launches first TV ad since Gulf of Mexico oil spill

Fri, 01 Jul 2011 17:16:00 GMT

BP is set to launch its first television advert since its oil spill disaster in the Gulf of Mexico, to promote its sponsorship of the London 2012 Olympic and Paralympic Games.

CBS Outdoor shuffles management

Fri, 01 Jul 2011 10:48:00 GMT

CBS Outdoor has promoted Jason Cotterell to lead its push into the digital retail outdoor advertising market.

EU report slams food industry’s ineffective self regulation

Thu, 30 Jun 2011 00:01:00 GMT

The food industry is under fire for its “chaotic” and “ineffective” attempts to self regulate “junk food” marketing to children.

Virgin Media “broadband con” campaign banned for discrediting rivals

Wed, 29 Jun 2011 00:02:00 GMT

Virgin Media’s “Stop the broadband con!” website and social media campaign has been slammed by the advertising watchdog for attacking the integrity of rivals BSkyB and BT.

Greenpeace attacks Volkswagen over environment

Tue, 28 Jun 2011 09:49:00 GMT

Greenpeace has launched an attack on Volkswagen’s environmental credentials including a spoof of its recent Darth Vader ad campaign.

Google adds behavioural targeting to AdWords

Mon, 27 Jun 2011 09:40:00 GMT

Google has rolled out behavioural targeting for AdWords spots, allowing brands to target search ads based on users’ previous browsing activity.

AA panel adds Dubit boss

Fri, 24 Jun 2011 13:03:00 GMT

The Advertising Association (AA) has appointed Ian Douthwaite, boss of marketing agency Dubit, to its children’s panel to help calm fears about the use of children as brand ambassadors.

Tuition fees will cause marketing brain drain, says recruiter

Thu, 23 Jun 2011 09:39:00 GMT

Brands are facing a marketing brain drain because of their insistence on recruiting from what is likely to be a “shrinking pool” of graduates, a report has warned.

Outdoor ads can engage, says YouGov research

Thu, 23 Jun 2011 00:01:00 GMT

The public find outdoor advertising can be “clever, humorous and entertaining”, according to a YouGov poll.

WPP media arm sees weaker ad spend growth for 2011

Wed, 22 Jun 2011 10:50:00 GMT

GroupM, the parent company of WPP media agency networks, has more than halved its UK ad spend growth forecast for 2011 to 1.5%.

Reebok’s Lewis Hamilton ad banned by ASA

Wed, 22 Jun 2011 10:24:00 GMT

Reebok has been rapped by the Advertising watchdog for a promotional leaflet featuring Lewis Hamilton that makes unsubstantiated claims for its Reezig ZigTech trainer.