mad.co.uk : Advertising

UK advertising recession predicted to end

Tue, 09 Feb 2010 09:15:00 GMT

UK advertising expenditure is predicted to return to growth in the autumn, the first uplift in over two years, according to data published by the Advertising Association (AA).

MCCA unveils Best Awards shortlist

Thu, 04 Feb 2010 16:00:00 GMT

The Marketing Communication Consultants Association (MCCA) has revealed the shortlist for its annual Best Awards.

National Accident Helpline plumps for CST

Thu, 04 Feb 2010 15:15:00 GMT

Personal injury legal specialist the National Accident Helpline has handed its £11m advertising business to Chick Smith Trott.

COI plumps for GroupM offering for media buying

Thu, 04 Feb 2010 10:30:00 GMT

COI Communications has appointed WPP’s media offering GroupM M4C to handle its centralised £250m media planning business.

Foster’s to review UK advertising account

Thu, 04 Feb 2010 10:15:00 GMT

Heineken UK has put the UK advertising account for Foster’s up for pitch.

Onitsuka Tiger unveils Japanese crafts campaign

Wed, 03 Feb 2010 14:00:00 GMT

Onituska Tiger, the iconic sportswear brand, is unveiling its latest global campaign which includes a competition focussed on a giant piece of traditional Japanese furniture in the shape of a running shoe.

Fallon loses MD Karina Wilshire to Anomaly

Wed, 03 Feb 2010 11:45:00 GMT

Fallon is believed to be losing its managing director and partner Karina Wilsher to US agency Anomaly.

ASA bans Peta ad featuring Baby P killer

Wed, 03 Feb 2010 09:30:00 GMT

An advert for animal charity PETA that featured a picture of Baby P killer Steven Barker has been banned by the Advertising Standards Authority for causing serious offence and distress.

ITV names Adam Crozier as chief executive

Thu, 28 Jan 2010 12:30:00 GMT

ITV has appointed Royal Mail boss and former ad agency executive Adam Crozier as chief executive.

DoH partners with charities to warn of “unseen” dangers of alcohol

Thu, 28 Jan 2010 12:30:00 GMT

The Department of Health has joined forces with three leading charities to launch a £6m campaign to highlight how alcohol misuse can lead to a range of health problems and not just liver disease.

ASA bans fashion label Fly53 ad for 'glamorising violence'

Thu, 28 Jan 2010 00:00:00 GMT

advertising standardsWatchdog rejects 'edgy' defence, branding ad 'aggressive and threatening'. By Branwell Johnson

Omega Pharma appoints VCCP

Wed, 27 Jan 2010 11:45:00 GMT

Omega Pharma, owner of brands such as Buttercup cough Syrup and Jungle Formula insect repellant, has appointed VCCP to handle its £3m advertising business.

Ad watchdog bans fashion splash in NME

Wed, 27 Jan 2010 00:01:00 GMT

The Advertising Standards Authority has slammed a fashion brand ad in music weekly NME for glamorising violence.

M&S pulls alcohol ads on children’s website

Tue, 26 Jan 2010 09:30:00 GMT

Marks & Spencer has been criticised after its adverts for alcohol appeared on a website targeting young girls.

Euro RSCG brings music marketing to London

Thu, 21 Jan 2010 16:45:00 GMT

Euro RSCG is to launch its music-marketing consultancy The Hours in London, following its success in New York and Paris.

Volvo Ocean Race names Miall as commercial director

Thu, 21 Jan 2010 12:00:00 GMT

Volvo Ocean Race, the round the world offshore sailing race, has recruited former Sport managing director Greg Miall as commercial director.

Putting a new face on your brand

Thu, 21 Jan 2010 00:00:00 GMT

Calling time on TV advertising for alcohol brands looks more likely after a Health Select Committee's report last week. But an all-out ban need not spell disaster for this already promotionally fettered industry/ it could lead to new highs of creative strategic thinking. By Jo Roberts

COI ups gaming spend following success of Xbox campaigns

Thu, 21 Jan 2010 00:00:00 GMT

The COI, the UK's biggest advertiser, is to up its ad spend around gaming following its latest Xbox campaigns.

Park Resorts reviews agency requirements

Wed, 20 Jan 2010 16:00:00 GMT

Domestic holiday brand Park Resorts is reviewing its £1.7m media and advertising agency requirements as it looks to build on the success generated by holiday-makers staying in the UK last year.

BBC undertakes review of marketing teams

Tue, 19 Jan 2010 15:15:00 GMT

The BBC is reviewing its marketing services departments across the business to test that it still has the right structure: “to deliver successful and award-winning campaigns that support the BBC’s core purposes and serve it audiences.”

ITV blasts Competition Commission proposals on CRR

Tue, 19 Jan 2010 09:30:00 GMT

ITV has slammed the Competition Commission’s (CC) latest proposals for changes to the Contract Right Renewal (CRR) mechanism, which hinders the broadcaster’s ability to grow advertising revenues.

Cagney sells agency CST for £430,000

Fri, 15 Jan 2010 09:45:00 GMT

Marketing group Cagney has sold CST, the agency once known as Walsh Trott Chick Smith, to rival group Media Square for £430,000 cash.

Ikea appoints Mother

Thu, 14 Jan 2010 15:00:00 GMT

Ikea has appointed Mother to handle its UK advertising account.

Transport Media terminate contract with Outdoor Advertising Association

Thu, 14 Jan 2010 13:45:00 GMT

Transport Media has opted to discontinue carrying advertising for the Outdoor Advertising Association (OAA) following the axing of the controversial "Career women make bad mothers" creative.

BeatBullying launches campaign too brutal for TV

Thu, 14 Jan 2010 11:00:00 GMT

Beatbullying, the anti-bullying charity, is launching a controversial £1.2m ad campaign, which sees a girl stitching up her own mouth.