mad.co.uk : Advertising

Ryanair agrees voluntary actions with OFT

Fri, 03 Jul 2009 15:45:00 GMT

Ryanair has reached agreement with the Office of Fair Trading to increase the clarity and transparency of its website and other advertising.

Alibaba.com in EMEA brand push

Fri, 03 Jul 2009 10:15:00 GMT

E-commerce company Alibaba.com has appointed Truly London to spearhead a major campaign across Europe, the Middle East and Africa in a bid to boost its brand awareness.

IAB mobile ad study reveals five steps to better results

Fri, 03 Jul 2009 00:00:00 GMT

The Internet Advertising Bureau (IAB) has released five recommendations for brands rolling out mobile ad campaigns, following a test campaign run with Nestlé.

DMG eyes extending ASA’s digital remit

Thu, 02 Jul 2009 16:30:00 GMT

The Digital Media Group (DMG) is in advanced discussions with a number of industry sectors that could lead to the Advertising Standards Authority assuming regulation of marketing communications on companies’ own websites.

Unilever reviews global media agencies

Thu, 02 Jul 2009 15:45:00 GMT

Unilever is reviewing its media agency relationships in the UK, North America, France, Germany, Spain and several other “key” markets.

Co-op Media Centre to offer ads on cashpoints

Thu, 02 Jul 2009 00:00:00 GMT

Retail media

ASA clears brewery of 'ambush marketing'

Thu, 02 Jul 2009 00:00:00 GMT

ADVERTISING STANDARDS

Commission calls for ban on all food advertising to children

Wed, 01 Jul 2009 14:00:00 GMT

The ban on food advertising on TV aimed at children should be extended to cover all media, an independent Commission has ruled.

Twiggy to star in new Olay ads

Wed, 01 Jul 2009 12:45:00 GMT

Twiggy will star in a new campaign for Proctor and Gamble’s Olay skincare brand 25 years after her first appearance as a face for the then Oil of Ulay.

Microsoft hands Office account to JWT

Wed, 01 Jul 2009 10:00:00 GMT

Microsoft has appointed WPP’s JWT to handle its Office software advertising account, according to reports.

ASA raps “seductive” religious ice cream ad

Wed, 01 Jul 2009 09:45:00 GMT

An advertisement for an Italian ice cream brand that showed a priest and a nun in a seductive pose has been banned by the Advertising Standards Authority because it is likely to cause “serious” offence.

Schmidt stands by YouTube’s revenue earning potential

Fri, 26 Jun 2009 16:15:00 GMT

Cannes: YouTube will meet its ad revenue earning potential, Google chairman and chief executive, Eric Schmidt has claimed today (June 26).

Microsoft restructures advertising teams

Fri, 26 Jun 2009 15:15:00 GMT

Microsoft is bidding to improve its advertising sales via the creation of two new teams to handle relations with brand marketing chiefs and agencies.

Brandowners: advertising must be creative in tough times

Fri, 26 Jun 2009 14:15:00 GMT

Cannes: Leading marketers have called for advertising briefs to remain committed to great ideas that consumers can interact with in the face of the deepening recession.

Microsoft signs deal with Publicis Groupe

Thu, 25 Jun 2009 17:00:00 GMT

Cannes: Microsoft Advertising has secured a global partnership deal with Publicis Groupe for a major research project to improve the targeting of online and TV advertising.

IAB launches game advertising council

Thu, 25 Jun 2009 15:30:00 GMT

The Internet Advertising Bureau (IAB) is forming a council aimed at educating marketers about the use of game advertising.

Lowe appoints Wall global CEO

Thu, 25 Jun 2009 10:45:00 GMT

Lowe Worldwide has confirmed the appointment of Fallon London founder, Michael Wall, as global chief executive following weeks of speculation.

UNICEF champions children’s rights

Thu, 25 Jun 2009 10:00:00 GMT

UNICEF UK has today (July 25) launched a marketing campaign that aims to highlight the importance of upholding children’s rights.

Hovis awards Agency Republic digital account

Wed, 24 Jun 2009 12:45:00 GMT

Premier Foods’ has appointed Agency Republic to handle its digital account for its Hovis bread brand following a pitch against a number of undisclosed agencies.

ASA raps SMS financial ad

Wed, 24 Jun 2009 09:45:00 GMT

The Advertising Standards Authority has stepped up its clampdown on misleading financial services advertising by banning a campaign that implied a company could easily write off debt.

Nike calls for better consumer understanding

Tue, 23 Jun 2009 17:15:00 GMT

Stefan Olander, global director of brand connections at Nike, has called on brands and agencies to better understand the consumer journey in order to be relevant and build genuine relationships with customers, reports Danielle Long from Cannes.

Creston upbeat on future

Tue, 23 Jun 2009 09:45:00 GMT

Creston, owner of Delaney Lund Knox Warren (DLKW) and Tullo Marshall Warren, has delivered an upbeat forecast after reporting a “robust” performance for last year.

Virgin TV appoints Brooklyn Brothers

Mon, 22 Jun 2009 12:15:00 GMT

Virgin Media TV (VMtv) has confirmed that it has appointed Brooklyn Brothers to handle its television advertising.

Former IPA president becomes chair of ASA funding body

Fri, 19 Jun 2009 16:45:00 GMT

Marketing veteran Sir Christopher Powell is to become chairman of the two bodies that finance the Advertising Standards Authority.

Alcohol campaigners want CAP sales promo ban

Fri, 19 Jun 2009 09:30:00 GMT

A complete ban on price-promotion based advertising of alcohol has been urged today (June 19) by a coalition of public health experts and campaigners.